Submission declined on 21 December 2025 by AllWeKnowOfHeaven (talk).
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| Submission declined on 2 December 2025 by Monkeysmashingkeyboards (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Monkeysmashingkeyboards 21 days ago.
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Comment: Applications section and submitter’s edit summaries have LLM-like writing style —pythoncoder (talk | contribs) 21:25, 14 December 2025 (UTC)
- Comment: All the papers seem to be just research papers published by the company/employees, and the rest of the sources are primary. monkeysmashingkeyboards (talk) 16:46, 2 December 2025 (UTC)
- Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. Marthynator (talk) 16:20, 2 December 2025 (UTC)
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| Company type | Private |
|---|---|
| Industry | Market Analysis, UX, Neuromarketing, Accessibility, Education |
| Founded | Poland (2017) |
| Headquarters | Warsaw, Poland |
Area served | Worldwide |
Key people | Adam Cellary (Co-founder & CEO) Damian Sromek (Co-founder & CTO) |
| Products | |
| Services | Webcam-based eye-tracking, Survey and behavioral integration |
| Website | www |
RealEye is a Polish software-as-a-service (SaaS) company that provides browser-based platform designed for conducting webcam eye-tracking research[1]. The technology has been applied in neuromarketing, UX and usability testing, advertising effectiveness studies, and academic research.[2]
History
editRealEye was founded in 2017 by Adam Cellary and Damian Sromek, who identified a lack of affordable alternatives to traditional hardware-based eye-tracking systems.[3] An initial prototype used a webcam to approximate eye position, and positive preliminary results led to further development.[2] The platform was designed to include server infrastructure, data-processing pipelines, and a user interface for researchers and commercial clients.[2]
The operating company, RealEye Sp. z o.o., was formally registered on 1 March 2019. In the same year, RealEye got support from investors, specifically, a grant from SpeedUp Group along with support from Narodowe Centrum Badań i Rozwoju (NCBR), to help improve the precision of measurements.[4][5]
Technology
editRealEye is designed to run on standard consumer devices (desktops, laptops, tablets, and smartphones), without the need of specialized infrared-based hardware. The platform is intended for visual‑attention research across images, videos, app-mockups, and live or static web content.[1][5]
RealEye applies computer vision and deep neural networks to detect a participant’s face and approximate eye position through a standard webcam[1], then estimates a gaze point and visual attention metrics in the browser.[2]
Applications
editSee also
editReferences
edit- ^ a b c Heck, Melanie; Becker, Christian; Deutscher, Viola (2023). "Webcam Eye Tracking for Desktop and Mobile Devices: A Systematic Review". Proceedings of the Annual Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences. doi:10.24251/hicss.2023.825.
- ^ a b c d "O tej polskiej firmie mówią na całym świecie. Ich technologia do śledzenia stron w sieci jest 10 razy tańsza od obecnej". INNPoland.pl (in Polish). Retrieved 2025-12-04.
- ^ Michalik, Tomasz (03.08.2021). "Sukces w zasięgu wzroku". mycompanypolska.pl (in Polish). Retrieved 2025-12-02.
{{cite web}}: Check date values in:|date=(help) - ^ "RealEye Sp. z o.o. – wpis w KRS". rejestr.io (in Polish). Retrieved 2025-12-02.
- ^ a b Polska, Grupa Wirtualna (2018-06-17). "Polski start-up wchodzi na południowoamerykański rynek. Zbada, jak patrzymy na to co nas otacza". Money.pl - portal finansowy (in Polish). Retrieved 2025-12-04.
- ^ Department of Banking and Insurance, Afyon Kocatepe University Bolvadin Faculty of Applied Sciences, Afyon, Türkiye; Uyar, Ahmet (2025-09-19). "Smokers' Reactions to Anti-Smoking Advertisements: A Preliminary Neuromarketing Study". ADDICTA: The Turkish Journal on Addictions. 12 (3): 267–277. doi:10.5152/ADDICTA.2025.25342.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - ^ Alexopoulos, Konstantinos; Mochla, Vagia; Tsourvakas, George (2025-08-31). "Revolutionizing Formula 1 broadcasting: unveiling the impact of personalized virtual advertising on brand recall through eye-tracking". Journal of Marketing Analytics. doi:10.1057/s41270-025-00431-5. ISSN 2050-3326.
- ^ Larasati, Salsabila; Putra, Pacu; Oktadini, Nabila Rizky; Meiriza, Allsela; Sevtiyuni, Putri Eka (2025-01-15). "User Experience Evaluation of YouTube Website Using Eye Tracking Method". Journal of Applied Informatics and Computing. 9 (1): 62–72. doi:10.30871/jaic.v9i1.8743. ISSN 2548-6861.
- ^ Wang, Ruijie; Bush-Evans, Reece; Arden-Close, Emily; Mcalaney, John; Hodge, Sarah; Bolat, Elvira; Thomas, Sarah; Phalp, Keith (2024-06-04). "Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study". Proceedings of the 2024 Symposium on Eye Tracking Research and Applications. ETRA '24. New York, NY, USA: Association for Computing Machinery. pp. 1–3. doi:10.1145/3649902.3655662. ISBN 979-8-4007-0607-3.
- ^ AYDIN, Mustafa Seçkin; Şenkayas, Hüseyin; Aytekin, Behiç Alp (2025-06-30). "Augmented Reality in E-Commerce: A Psychophysiological Investigation of User Experience and Purchase Intention". SSRJ | Social Sciences Research Journal. 14 (1): 131–139.
- ^ AlSalem, Thanaa Saad; AlShamari, Majed Aadi (2023-11-11). "Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques". Future Internet. 15 (11): 365. doi:10.3390/fi15110365. ISSN 1999-5903.
- ^ Putri, Nyayu Dwi Tarisa; Putra, Pacu; Oktadini, Nabila Rizky; Meiriza, Allsela; Sevtiyuni, Putri Eka. "Penerapan Metode Eye Tracking dalam Evaluasi Pengalaman Pengguna pada Website Traveloka | Jurnal Algoritma" (in Indonesian). doi:10.33364/algoritma/v.21-2.2098.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "Archives of Design Research". aodr.org. doi:10.15187/adr.2024.11.37.5.335. Retrieved 2025-12-02.
- ^ Fazio, Marco; Reitano, Antonella; Loizzo, Monica Rosa (2020-11-13). "Consumer Preferences for New Products: Eye Tracking Experiment on Labels and Packaging for Olive Oil Based Dressing". The 1st International Electronic Conference on Food Science and Functional Foods. MDPI. p. 59. doi:10.3390/foods_2020-08124.
- ^ Mir, Lorena Bort; Gómez, Inmaculada Fortanet (2024-12-29). "ESP Students Processing Multimodal Websites Through the Eye-tracking Technique". International Journal of English Studies. 24 (2): 59–79. doi:10.6018/ijes.578461. ISSN 1989-6131.
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