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| Submission declined on 21 November 2025 by Pythoncoder (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Wikipedia guidelines prohibit the use of LLMs to write articles from scratch. In addition, LLM-generated articles usually have multiple quality issues, to include: Declined by Pythoncoder 28 days ago.
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Comment: Several of these sources have dead URLs, and I cannot locate any sign that sources with some of these titles and details exist. MCE89 (talk) 13:22, 16 December 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Financial technology |
| Founded | 2019 |
| Headquarters | New York City, New York |
Area served | United States |
| Products | Rent-payment installment service |
| Website | www |
Flex is an American financial technology company that offers a rent-payment installment service to eligible residential tenants in the United States.[1] Media and trade coverage describe Flex’s model as allowing tenants to divide monthly rent into multiple payments while property owners receive the billed rent on or near the due date; reporting also notes that provider fees can increase overall housing costs and that some services report rent-payment information to credit bureaus.[2][3][1]
History and operations
editFlex launched in 2019 and is based in New York City.[1] Early trade coverage introduced the company as a flexible-rent startup that pays landlords the billed rent and then collects reimbursement from tenants in installments.[4] Subsequent articles place Flex among renter-focused payments companies that offer scheduled or split rent options as affordability pressures increased in U.S. rental markets.[3][5]
Accounts in the business press describe a structure in which an approved tenant receives a monthly line of credit from a partner bank used to pay the landlord, after which the tenant repays the balance in several withdrawals over the month and may be charged flat membership or transaction fees; some reporting adds that successful or missed payments can be furnished to consumer credit bureaus.[1][2] Coverage has also discussed how installment rent services operate from the perspective of tenants and property managers, outlining eligibility screening, repayment timing, and potential fee structures.[6][7]
Coverage and context
editNational and local outlets have profiled installment rent services and their use cases. Business Insider outlined Flex’s approach, including the use of a monthly credit line and the ability to report payment history.[1] The Real Deal covered the concept during 2020–2021 as part of broader proptech activity around rent timing and arrears management.[8][5] Business publications have also profiled Flex among notable proptech startups.[9]
Partnerships
editIn June 2022, multifamily platform Zego announced a partnership with Flex to make installment rent options available within its resident platform.[10] In August 2024, RealPage reported an expanded relationship enabling property clients to activate Flex within its LOFT resident portal and app; trade coverage and payments press repeated details of the integration.[11][12] Trade reporting has also noted an integration that allows AppFolio customers to offer installment rent payments through Flex.[13] Local television coverage has described the basic flow of funds in user case studies, in which a service pays the landlord and then collects from the renter on a set schedule.[14]
See also
editReferences
edit- ^ a b c d e Nicoll, Alex (17 September 2021). "8 startups give renters flexible payments and credit-card-like rewards". Business Insider. Retrieved 9 December 2025.
- ^ a b Veling, Jackie (14 August 2025). "Millennial Money: Installment plans for rent divide up payments, but drive up costs". AP News. Associated Press. Retrieved 9 December 2025.
- ^ a b Lawrence, Robyn Griggs (17 January 2023). "Flexible rent payment options gain popularity as affordability decreases". Multifamily Dive. Retrieved 9 December 2025.
- ^ "Introducing flexible-rent startup Flex". The Real Deal. 16 November 2020. Retrieved 9 December 2025.
- ^ a b Solomont, E.B. (17 January 2021). "These startups want to guarantee your rent". The Real Deal. Retrieved 9 December 2025.
- ^ "Buy now, pay later is coming to everything: lunch, rent, health care". Vox. 7 December 2022. Retrieved 9 December 2025.
- ^ Fussell, Sidney (9 November 2021). "The Hidden Dangers of 'Buy Now, Pay Later' Apps". Wired. Retrieved 9 December 2025.
- ^ "Making rent more affordable may help tackle rent arrears". The Real Deal (Chicago). 26 August 2021. Retrieved 9 December 2025.
- ^ Nicoll, Alex (19 September 2022). "The 21 most promising proptech startups of 2022". Business Insider. Retrieved 9 December 2025.
- ^ "Zego unveils Flex payment-solution partnership". FinLedger. 22 June 2022. Retrieved 9 December 2025.
- ^ Mart, Paul (15 August 2024). "RealPage and Flex partnership on rent payments". The Paypers. Retrieved 9 December 2025.
- ^ "RealPage Teams With Flex to Offer Flexible Rent Payments". PYMNTS. 8 August 2024. Retrieved 9 December 2025.
- ^ "AppFolio integrates Flex to offer flexible rent payments". Electronic Payments International. Retrieved 9 December 2025.
- ^ "Creators of app promise to pay full rent for people who can't afford it". WSB-TV. Retrieved 9 December 2025.
Category:Financial technology companies Category:Financial technology companies of the United States Category:Financial services companies established in 2019 Category:Companies based in New York City Category:2019 establishments in New York (state)
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