EveryWatch is a watch pricing data aggregation platform launched in November 2023. The service compiles historical and current pricing information from auction houses, dealers, and online marketplaces.[1][2]

Development and launch

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The platform was developed by Nacre Capital, a venture builder focused on technology applications in various industries.[3] Development began in late 2021, with the platform officially launching at Dubai Watch Week on November 19, 2023.[1] The founding team was led by Giovanni Prigigallo, a biomedical engineer, and included Howard Morgan, chairman of Nacre Capital and co-founder of First Round Capital.[3]

In mid-2024, EveryWatch acquired WatchAuctionHQ.com, a competing auction database platform.[4] Later that year, the company appointed Mike Capps, former president of Epic Games, as chairman and Ben Horesh as CEO.[5]

Platform features

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EveryWatch aggregates pricing data from auction houses and online watch marketplaces. The company states it sources from over 250 auction houses and 150 online marketplaces, though these figures have not been independently verified.[3] The platform includes historical auction data dating to 1989 and tracks watches valued at $300 or more.[1]

The service operates on a freemium model. Basic features are available without charge, while premium subscriptions cost $49 monthly or $444 annually.[6] Premium features include access to historical auction results and market analytics.

At launch, Hodinkee noted that pricing data came exclusively from auction sales rather than marketplace transactions, meaning "the pricing data is not born of those environments."[1] The company has since stated it expanded data sources to include dealer and marketplace listings.

Market context

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The platform competes with other watch data services including WatchCharts and Chrono24's ChronoPulse. Robb Report identified these three as the primary watch market data platforms available to collectors in 2024.[6]

Reception

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Initial coverage characterized the platform as promising but unproven. Hodinkee described it as "a compelling platform" while noting that "being a relatively new product, the data should only get better the longer it exists."[1] The New York Times covered the launch in the context of increasing price transparency in the secondary watch market.[2]

The platform has been featured in watch industry publications including Europa Star, Worldtempus, and Monochrome Watches. Coverage in general business media has been limited to the initial launch period.

References

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  1. ^ a b c d e Stacey, James (November 19, 2023). "Everywatch – A New Tool For Watch Valuations, Research, And Collecting – Has Officially Launched". Hodinkee. Retrieved November 4, 2025.
  2. ^ a b "A New Watch Platform Aims to Bring Market Transparency". The New York Times. December 10, 2023. Retrieved November 4, 2025.
  3. ^ a b c Maillard, Serge (November 2023). "EveryWatch: a new frontier in Big Data for watch sales". Europa Star. Retrieved November 4, 2025.
  4. ^ Farmelo, Allen (April 2024). "EveryWatch Acquires WatchAuctionHQ to Form The Web's Most Powerful Luxury Watch Database". Robb Report. Retrieved November 4, 2025.
  5. ^ Naas, Roberta (July 2025). "Gaming And AI Tech Titans Go All In To Lead Everywatch Aggregate Site". A Timely Perspective. Retrieved November 4, 2025. {{cite web}}: Unknown parameter |note= ignored (help)
  6. ^ a b Gomelsky, Victoria (June 26, 2024). "3 Watch Market Data Tools Designed to Make You a Smarter Collector". Robb Report. Retrieved November 4, 2025.
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