Wikipedia

Draft:Care Direct

  • Comment: Please check all references, and look at the draft before submitting. The references list is full of error codes (and an internal company wiki couldn't be used as a source anyway) bonadea contributions talk 12:43, 27 November 2025 (UTC)
Care Direct
Native name
Care Direct A.E.
Company typePrivate
IndustryAdvertising, marketing, brand activation
Founded1995
FounderYiannis Sotiropoulos
HeadquartersAthens, Greece
Area served
Europe, Middle East and Africa
ServicesDirect marketing; hybrid marketing; experiential marketing; digital marketing; CRM; sampling; fulfilment; call-centre services
Websitehttps://www.caredirect.com

Care Direct (Care Direct A.E.) is a Greek advertising and marketing agency specialising in direct, experiential and hybrid marketing programmes. Founded in 1995 by Yiannis Sotiropoulos, the company develops database-driven consumer-engagement programmes, sampling activations, digital platforms and omnichannel communication campaigns.[1] Over the years, the group has expanded into several European, Middle Eastern and African markets through local subsidiaries and partner operations.

History

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Establishment (1995–1999)

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Care Direct was founded in Athens, Greece, in 1995 with an initial focus on database management and direct-mail marketing.[2] In 1996 the company introduced a “Marketing to New Families” programme aimed at new mothers, implemented for consumer-goods companies including Procter & Gamble, FrieslandCampina and Unilever.[3] By the late 1990s Care Direct had created an in-house call centre of approximately 90 seats and established a dedicated fulfilment centre.[4]

Regional expansion (2000–2009)

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In 2000 the company’s Greek warehouses were approved under Procter & Gamble’s Quality Assurance System.[5] International expansion began in 2001 with the formation of Care Direct SRL in Bucharest, Romania, listed as an advertising and marketing firm in Romanian business registries.[6]

Throughout the 2000s the group added operations in Serbia and Montenegro (later Serbia), Bulgaria, the United Arab Emirates, Oman, Qatar, Bahrain, Bosnia and Herzegovina, Albania and Cyprus.[7] In 2006 the company built its corporate headquarters in Greece.[8]

Growth, MENA expansion and new services (2010–2019)

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During the 2010s Care Direct expanded into South Africa, Egypt, Jordan, Saudi Arabia and Kuwait.[9] A 2015 industry profile described the company as active in 18 markets across Europe, North Africa and the Middle East.[10]

The company broadened its activities to include nursery and university sampling programmes, consulting in direct-to-consumer marketing and professional detailing services.[11] A university sampling brochure documents activations in Bucharest, Cluj-Napoca, Sofia and Belgrade, totalling more than 200,000 distributed samples.[12]

Greek trade publications reported on Care Direct’s coupon-management and data-cleansing initiatives in titles such as *Self Service* and *Netweek*.[13][14]

Digital transformation and recent developments (2020–present)

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In 2021 the company launched two digital platforms in Greece: Momtag, a nano-influencer platform for mothers, and MyParenthood, a parenting community with live educational sessions.[15] MyParenthood received a Gold award in the Online Services category at the Mother & Baby Awards 2021.[16]

In December 2023 Care Direct obtained ISO 27001:2013, ISO 9001:2015 and ISO 13485 certifications from TÜV Austria Hellas, covering information security, communication and marketing services, and handling of medical technology products.[17]

Former markets include Kazakhstan, Bosnia and Herzegovina and Albania.[18]

International operations

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Care Direct describes itself as a multinational BTL and brand-activation agency active in more than 15 countries.[19]

Europe

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  • Romania – Care Direct SRL in Bucharest is registered as an advertising/marketing company with published financial and employment data.[20]
  • Serbia – A cooperation document from the maternity hospital in Sremska Mitrovica names Care Direct d.o.o. Belgrade as a contracting party.[21]
  • Bulgaria – Company sampling materials list Sofia among university sampling locations.[22]

Middle East

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  • Saudi Arabia – The company lists an office in Jeddah and has reported collaborations with the Ministry of Health.[23]
  • United Arab Emirates – Care Direct lists offices and operations in Dubai.[24]
  • Gulf region – The company reports activity in Jordan, Kuwait, Qatar, Oman and Bahrain.[25]

Africa

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  • Egypt – Job-market platforms list Care Direct as an advertising & marketing company in Cairo with active recruitment and 11–50 employees.[26][27]
  • South Africa – The company reports expansion to South Africa in 2011.[28]

Services

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Care Direct offers:

  • Direct marketing and CRM
  • Hybrid and experiential marketing
  • Sampling & product trials
  • Digital and social-media marketing
  • Influencer and nano-influencer activations
  • Nursery, hospital and university sampling
  • Call-centre and fulfilment operations
  • Coupon and promotion management
  • Professional detailing (healthcare)

Membership

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Care Direct is a member of the Hellenic Association of Advertising-Communication Companies (EDEE).[29]

Management

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The company’s founder, Yiannis Sotiropoulos, serves as Founder and Group CEO.[30]

Corporate social responsibility

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Care Direct has collaborated with non-profit organisations. A partnership highlighted by Make-A-Wish Greece involved distributing a “Christmas Experience Box” with proceeds supporting the wish of a child with a serious illness.[31]

Awards and certifications

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  • Gold Award – Mother & Baby Awards 2021 (Online Services)[32]
  • TÜV Austria Hellas certifications:
    • ISO 27001:2013
    • ISO 9001:2015
    • ISO 13485[33]
This page will be placed in the following categories if it is moved to the article namespace.
Categories:
  1. ^ "Care Direct – Company Profile". Pharmamanage (in Greek). Retrieved 27 November 2025.
  2. ^ "WIKI – Care Direct (Company History Document)". Internal corporate document. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  3. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  4. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  5. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  6. ^ "Care Direct SRL". EMIS. Retrieved 27 November 2025.
  7. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  8. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  9. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  10. ^ "Care Direct – Company Profile". Pharmamanage (in Greek).
  11. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  12. ^ "Freshmen University Products Trial". Care Direct. Retrieved 27 November 2025.
  13. ^ "CARE DIRECT: Ολοκληρωμένη λύση διαχείρισης κουπονιών". Self Service (in Greek). Retrieved 27 November 2025.
  14. ^ "Η CareDirect υλοποιεί έργα data cleansing και digital marketing". Netweek (in Greek). Retrieved 27 November 2025.
  15. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  16. ^ "Mother & Baby Awards 2021 – Winners". Boussias Events (in Greek).
  17. ^ "Care Direct Group: Τριπλή πιστοποίηση από την TÜV Austria Hellas". Marketing Week (Boussias Media) (in Greek). 13 December 2023.
  18. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  19. ^ "Home". Care Direct.
  20. ^ "Care Direct SRL". EMIS.
  21. ^ "Ugovor o saradnji – Care Direct d.o.o. Beograd". Sremska Mitrovica Hospital (in Serbian).
  22. ^ "Freshmen University Products Trial". Care Direct.
  23. ^ "Contact – Saudi Arabia". Care Direct.
  24. ^ "Contact – Dubai". Care Direct.
  25. ^ "Brand Activation Services". Care Direct.
  26. ^ "Jobs at Care Direct Egypt". Wuzzuf.
  27. ^ "Care Direct Egypt". Naukrigulf.
  28. ^ "WIKI – Care Direct (Company History Document)". {{cite web}}: Missing or empty |url= (help)
  29. ^ "Care Direct – Εταιρίες Μέλη". EDEE (in Greek).
  30. ^ "Care Direct Group: Τριπλή πιστοποίηση από την TÜV Austria Hellas". Marketing Week.
  31. ^ "Care Direct συμμετέχει στην εκπλήρωση μιας ευχής". Make-A-Wish Greece (in Greek).
  32. ^ "Mother & Baby Awards 2021 – Winners". Boussias.
  33. ^ "Care Direct Group: Τριπλή πιστοποίηση από την TÜV Austria Hellas". Marketing Week.
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