So many people who are supposedly good marketers in Web3 are really just good at marketing themselves.
Most of what passes for “marketing” is lifestyle marketing, using company funds to build personal networks, with the barometer being whether people know a project because that person is there.
That doesn’t include actually explaining what the project is, why it’s valuable, or how to expand that understanding to others.
At best, it’s a high school popularity contest inside a small circle on this app. And too often, that’s leveraged into the next job.
I have empathy for how difficult marketing is in this industry. There are many legitimate gripes. But let’s not pretend there aren’t people very much at fault here too.
