Talking to my daughter’s kinder class about my job was hilarious. “We give money to companies…” *blank stare* “I help those companies tell stories.” *nodding off* “And some of those companies make robots and rocket ships.” *literal applause and cheering*
If you want to do PR correctly, do it slowly.
Build a bespoke media list -- don't pull from Cision.
Send emails individually -- don't mass blast.
From a dialogue with reporters -- don't filibuster with a barrage of releases.
It takes longer but the results are worth it.
My 6yo son writes in his Monday journal about every weekend. We take him to a water park with all his cousins. He writes “the slushy machine was broken”
These kids are tough critics.
It's very hard to get hired right now. Having just interviewed dozens of people (out of hundreds of applicants) for one key role, here's what stood out about the top candidates:
Our current private insurance system is so barbaric that it defies all reason that so many people are afraid of “death panels” or some made up version of what socialized medicine would look like.
The attitude that somehow influencers and media owe tech deference is one of the reasons the tech industry has such a poor reputation.
It’s not a kid’s science fair project. This is real life! Marques doesn’t owe them a thing.
I find it distasteful, almost unethical, to say this when you have 18 million subscribers.
Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else’s nascent project reeks of carelessness.
First, do no harm.
