78259 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78259 is White. The majority race/ethnicity attending public schools in 78259 is Hispanic. The current unemployment level in 78259 is 4.1%.
| Population | 26,568 |
| Population Growth Rate | -0.70% |
| Population Density | 1,534 People per Square Mile |
| Total Households | 7,529 |
| Percentage High Income Households | 8.7% |
| Median Household Income (2021) | $99,365 |
| Average Adjusted Gross Income (2021) | $380,190 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 57.63% |
| Public School Majority Race/Ethnicty | Hispanic - 45.17% |
78259 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 17,088 | 57.61% |
| Black | 1,636 | 5.52% |
| Hispanic | 9,227 | 31.11% |
| Asian | 1,699 | 5.73% |
| Native American | 2 | 0.01% |
| Hawaiian/Pac. Islander | 12 | 0.04% |
78259 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,813 | 37.12% |
| Black | 421 | 5.55% |
| Hispanic | 3,621 | 47.78% |
| Asian | 678 | 8.95% |
| Native American | 28 | 0.37% |
| Hawaiian/Pac. Islander | 18 | 0.24% |
78259 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 764 | 5.65% |
| Bachelor Degree | 4,856 | 35.9% |
| High School Diploma | 1,514 | 11.19% |
| No High School Diploma | 93 | 0.69% |
| GED or Alternate | 167 | 1.23% |
| 1 or More Years of College | 2,121 | 15.68% |
| Associates Degree | 1,222 | 9.03% |
| Masters Degree | 2,323 | 17.17% |
| Professional Degree | 261 | 1.93% |
| Doctorate Degree | 206 | 1.52% |