78231 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78231 is White. The majority race/ethnicity attending public schools in 78231 is Hispanic. The current unemployment level in 78231 is 4.1%.
| Population | 9,972 |
| Population Growth Rate | 19.59% |
| Population Density | 2,196 People per Square Mile |
| Total Households | 3,129 |
| Percentage High Income Households | 12.1% |
| Median Household Income (2021) | $103,504 |
| Average Adjusted Gross Income (2021) | $1,130,030 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 61.53% |
| Public School Majority Race/Ethnicty | Hispanic - 46.53% |
78231 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 7,431 | 61.53% |
| Black | 432 | 3.58% |
| Hispanic | 3,824 | 31.66% |
| Asian | 373 | 3.09% |
| Native American | 18 | 0.15% |
| Hawaiian/Pac. Islander | 0 | 0% |
78231 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 345 | 40.73% |
| Black | 29 | 3.42% |
| Hispanic | 409 | 48.29% |
| Asian | 61 | 7.2% |
| Native American | 1 | 0.12% |
| Hawaiian/Pac. Islander | 2 | 0.24% |
78231 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 355 | 6.73% |
| Bachelor Degree | 1,595 | 30.26% |
| High School Diploma | 667 | 12.65% |
| No High School Diploma | 36 | 0.68% |
| GED or Alternate | 68 | 1.29% |
| 1 or More Years of College | 999 | 18.95% |
| Associates Degree | 324 | 6.15% |
| Masters Degree | 697 | 13.22% |
| Professional Degree | 316 | 6% |
| Doctorate Degree | 214 | 4.06% |