78101 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78101 is White. The current unemployment level in 78101 is 4.1%.
| Population | 8,863 |
| Population Growth Rate | 31.41% |
| Population Density | 171 People per Square Mile |
| Total Households | 2,760 |
| Percentage High Income Households | 4.3% |
| Median Household Income (2021) | $81,215 |
| Average Adjusted Gross Income (2021) | $381,080 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 64.68% |
78101 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 6,598 | 64.68% |
| Black | 108 | 1.06% |
| Hispanic | 3,404 | 33.37% |
| Asian | 0 | 0% |
| Native American | 91 | 0.89% |
| Hawaiian/Pac. Islander | 0 | 0% |
78101 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 547 | 11.84% |
| Bachelor Degree | 651 | 14.09% |
| High School Diploma | 1,638 | 35.45% |
| No High School Diploma | 109 | 2.36% |
| GED or Alternate | 253 | 5.48% |
| 1 or More Years of College | 877 | 18.98% |
| Associates Degree | 323 | 6.99% |
| Masters Degree | 203 | 4.39% |
| Professional Degree | 9 | 0.19% |
| Doctorate Degree | 11 | 0.24% |