Microsoft SKYBLOCK win prompts creator protest and community backlash
Microsoft has defeated an attempt by one of Minecraft’s most recognisable creators to register SKYBLOCK, prompting backlash from parts of the gaming community.
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The ruling is the first to consider trademark cease-and-desists in a freedom-of-speech context and should give brand owners in fast-moving industries greater confidence to pursue pre-action enforcement, says a representative in the case.
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