Creative 100

Inspiring excellence in creativity

Results summary

Results summary

A summary of the WARC Creative 100 results, including headline rankings and trends. Learn more about the 2026 rankings and see how the top campaigns, brands and agencies placed.

Top agencies

Top agencies

The campaigns that contributed to the rank of the top 50 agencies are available to download. Learn more about each agency's most awarded work.

Top brands

Top brands

The campaigns that contributed to the rank of the top 50 brands are available to download. Learn more about each brand’s most awarded work.

Top campaigns from the 2026 rankings

#1 AXA: Three Words

Provided a lifesaving solution for victims of domestic violence through home insurance contracts

#2 Spotify: Spreadbeats

A coded four-minute music video that used Excel to show Spotify clients it's a place for multi-format advertising, not just audio

#3 Michelob ULTRA: Lap of Legends

A partnership with Formula 1 was utilised to create a real vs. virtual Formula 1 race, redefining Michelob ULTRA as a premium offering