WARC

Ever tried to sit in a tiny chair when you're over 6 feet tall? It's uncomfortable, unsustainable and, dare we say it... laughable. Just like thinking too small in advertising. Go Big or Go Home, a webinar with Will Davis 📈, Les Binet and Cressida Holmes-Smith, is available to watch on 27 May. Unmissable viewing for marketers who want to make big profits. Sign up here 👉 https://lnkd.in/dGvm-QWx We'll try to find Will a bigger chair for it...

Join us next week for The Multiplier Playbook Live in New York, hosted by WARC and Prophet. 🗓️ Thursday 28 May ⏱️ 5–8 pm 📍 NYC Learn how to: • turn brand-building theory into real-life practice • sell your vision to your CEO and CFO • build a brand that actually grows the business. And the best bit? You can enjoy these heavy insights alongside some light bites (including Levain Bakery cookies) on the day. Register here 👉 https://luma.com/gcbp54j9

Stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA.ai's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect – the compound growth achieved when brand and performance marketing work together. Listen to the first of four podcasts revealing the plays in our latest report, The Multiplier Playbook. Apple 👉 https://lnkd.in/eN5u_YWU Spotify 👉 https://lnkd.in/eHFX-i4g

Join us in London for a morning of bright insights, bold networking (and yes, a brilliant breakfast) – as James McDonald, WARC's Director of Data, Intelligence and Forecasting, and Alex Brownsell, WARC Media's Head of Content, explore the current global media landscape.   Using the analysis of WARC Media's global advertising spend forecast data, they'll be sharing in-depth insights into how the ripple effects of conflict in the Middle East may impact advertising by region, brand category and media channel.   It's your chance to get a peek at new WARC reports and tools, reconnect with industry peers, and unpack what global events might mean for your business.    Interested? Secure your spot 👉 https://lnkd.in/ep2ZWSPb

Brand and performance teams are out of whack. The Multiplier Playbook – out today – is here to fix that. We've called it a Playbook because in it, we identify eight significant 'blockers' to the Multiplier Effect. We’ve designed it to help you 'choose your own adventure' – figure out the biggest challenges you face on this topic, then see what 'plays' you could make to resolve them 🏈 Play the video with Ann Marie Kerwin for a 60-second peek. The Multiplier Playbook, based on a new survey of marketers conducted alongside the Association of National Advertisers, with additional data, frameworks and insights from Analytic Partners, BERA.ai, Prophet and System1 is, now live. Download the report here 👉 https://lnkd.in/eqiTzfN7 WARC subscribers, play ball here 👉 https://lnkd.in/ekc5PQsA

Brands are finally understanding that creator marketing works, but it's still not clear *how* without proper evaluation methods. L'Oréal and Meta tackled this problem with a clear solve – bringing creators into the same measurement framework as the rest of their media. Our new report proves that the question isn’t ‘do creators drive results?’    It’s ‘are you set up to see them?’   Read the LIONS Advisory report with Meta x L'Oréal x WARC now 👉 https://lnkd.in/eWShC5Kr Vasileios Kourakis Xuan Zheng Karla Vélez Sara Rodríguez Ibáñez Katie Sterling Paul Stringer, PhD Maria P. Shekhar Deshpande Zac Farrer Maddy Nash

The pressure to prove impact is higher than ever. But chasing the wrong metrics can lead to misguided strategies and leave the future of brands running on a collision course. The way out lies in shifting from defence to offence, building a true growth partnership between CMOs and the C-Suite. It’s about moving beyond surface-level performance tracking and embracing strategies that drive sustainable success. The Multiplier Playbook, launching May 19, is your guide to breaking free from the doom loop. Developed with insights from WARC, Analytic Partners, BERA.ai, Prophet, and System1, it’s designed to help marketers align with leadership, focus on what truly matters, and unlock exponential growth. The future doesn’t have to be unsupervised. It's time to pick up the ball and play. Pre-register now 👉 https://lnkd.in/eUc3FuEb

Brand: The C-Suite’s blind spot? In this episode, we dive into WARC/Association of National Advertisers survey results which uncover a pretty concerning disconnect: • 67% of marketers say the C-Suite values brand, but only 19% see brand equity credited for driving business results • 60% of CMOs think the C-Suite doesn’t even 'get' advertising With budgets tightening (62% of marketers report flat or declining budgets) and over 90% feeling the heat to prove ROI, it’s clear the pressure is on. Tune in to hear why the Multiplier Effect is stuck in neutral – and what it’ll take to shift gears... Featuring ANA's EVP of Brand Practice Stephanie Fierman, and WARC's Ann Marie Kerwin and David Tiltman. Apple 👉 https://lnkd.in/ew4RBceE  Spotify 👉 https://lnkd.in/e4_r6yRF

Brands aren’t built on instant gratification.  India’s digital tipping point is rewriting the rules of marketing – where ROI obsession risks overshadowing sustainable growth.  The real win is (and always will be) a bold balance of brand and performance, cultural insight, and a system-wide digital strategy.  Learn how to play the long game.  WARC subscribers can read it here 👉 https://lnkd.in/ej-rbmua Dheeraj Sinha Biprorshee Das Rica Facundo Brandon Lim