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Delivery was only a week late this time!!!🥲
Has anyone else got the new iPhone 17 yet?
2
From the vision to the logo ✨
Daily Cha - Matcha Cafe branding project 🍵
//PART ONE\\
Here’s a weird fact about our brains:
We’d rather avoid losing something than gain something new. 🤯
So when you read “Don’t miss out on your £50 saving” - it feels way more urgent than “Save £50 today.”
Same offer. Different wording. Totally different reaction.
That little fear of missing out? That’s Loss Aversion doing its thing 💅🏼
The trick is… once you know it, you’ll start seeing it everywhere in marketing 👀
✨ Save this for the next time you’re writing copy and thank me later!
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