"Losing in front of your family" Family means your Mom,dad and siblings. Let's say you have a goal and you tell your family you'll do it and you work hard on it and you keep going and at some point, things get tough, you're all alone, tired and you wanna give up. But then you realize that you gave your family a hope. Your told your dad to believe in you and now how can you give up !!!! That's why i say this line to you as a motivation.