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Evidence-based #UX research, training, and consulting: visit our website for 1,300+ free UX articles. Share your UX Training experience with #nngux
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"Motion detected."
Is it a person? A car? A spider? Nobody knows without opening the app — which defeats the entire point of the notification in the first place…
This is one of the top reasons users disable smart home notifications entirely. Our researchers studied it for 2 weeks.
Full breakdown here → nngroup.com/artic…
May be a graphic of phone, thermostat, screen, tablet and text that says 'nngroup.com 1 Safe Locked 0 Open Window n Front Closed Why Users Disable Your ' Smart Home Notifications Georgia K. and Tim N. Article NN/G'
May be a Twitter screenshot of phone and text that says 'nngroup.com Reason 1 NN/G Your alerts are too vague. Specific notifications prompt action. Users shouldn't have to open the app to know what happened. Ring Camera Motion detected. Ring Camera Person detected at front door.'
May be a Twitter screenshot of phone, thermostat and text that says 'nngroup.com Reason 2 NN/G Notification delays are undermining user trust. Reactive alerts should be instant. Proactive alerts should give enough lead time to prepare. Timing shapes whether users trust the system. Reactive alert now Ring Camera There is motion in your driveway. Proactive alert Trane Home Your system filter will need to be replaced in 5 days.'
May be a graphic of thermostat, poster, timer and text that says 'nngroup.com Reason 3 NN/G User's can't tell one alert from another. If every alert looks the same, users can't prioritize. Use visual and audio cues to differentiate critical from informational. Roomba is stuck. Please move. Low.Batey.PleasechargeRoomba. Low Battery. Please charge Roomba.'
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We did some spring cleaning, and your NN/G UX Certificate got a glow-up. ✨
New look, same credential — plus specialty badges for Research, Interaction Design, UX Management, and our newest track, AI.
Already certified? Great time to reshare.
New to the program? 5 live online courses + 5 exams + your own curriculum = credentials worth showing off.
bit.ly/3Ohnl…
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Job searching in UX right now? Evan Sunwall has 19 years on both sides of the hiring table and some genuinely useful advice — including why referrals matter more than most people think.
EP 59 is live now: bit.ly/4bQiS…
May be a graphic of screen and text that says 'g hanity 11a 1 Getting Hired in UX: What to Do When Apply- and-Wait and- Isn't Enough Podcast EP. EP.59 59 NN/G'
May be a graphic of magazine, poster, office and text that says 'nngroup.com NN/G Hiring managers are looking at a lot of things at once. The easier you make it for them the more focused, the more they can say 'I trust you' the better. The NN/G UX Podcast'
May be a graphic of magazine, poster and text that says 'nngroup.com " NN/G It's about actionability. It's about stories from the real world failures, successes, not gibberish spewed out of a large language model. Evan Sunwall The NN/G UX Podcast'
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"Just put yourself out there" has ended so many promising consulting careers before they started.
Our new self-paced course, taught by experienced UX consultant Sharbani Dhar, covers what that advice skips — niche definition, value-based pricing, objection handling, and client onboarding.
You don't have to figure it out alone.
bit.ly/4cdd2…
May be a graphic of magazine, poster and text that says 'nngroup.com NEW NN/G Self-Paced Course Becoming a UX Consultant: Launch Your Practice Practitioner UX Consultant'
May be a graphic of magazine, poster and text that says 'Define your niche, establish a pricing strategy, turn leads into clients. Tactfully build your network of allies and leads with a 90-day cadence Translate UX skills into solutions that clients are willing to pay for Operationalize your processes to be efficient and professional Get paid what you you deserve by using proven pricing methodologies Self-Paced Course NN/G'
May be an image of poster and text that says 'nngroup.com Learn how to launch your consulting practice Price US$ 289 Difficulty Intermediate to Advanced Duration ~6.75 Hours Self-Paced Course NN/G'
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