Gucci enters Formula One with Alpine, marking the first time a luxury fashion house serves as title partner of a Formula One team. From the 2027 FIA Formula One World Championship, the team will race as ‘Gucci Racing Alpine Formula One Team’ and compete in Gucci colors.
The collaboration introduces Gucci Racing, a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport.
