Oopgo
- 1. Organizing the Internet intoActionable Business Intelligence
- 2. Introduction • More informationthan has ever been possible • Web Analytics and Business Intelligence Suite • First fully mature analytics product • Studied hundreds of analytics products • Integrated into one interface
- 3. How We ProvideValue • Groundbreaking Technology – Real-time video – Watch each action • Superior Data – Store every on page action – Customer targeting and segmentation capabilities • Full Customization – Tailored to any business specific needs • Exclusive Business and Competitive Insight – Database ownership
- 4. The Next Generationof Analytics “ The only way that companies can make informed strategic decisions is by monitoring online customer behavior closely and using these insights as the basis for high level business planning. - Econsultancy ”
- 5. Live Visitor ActionVideos **Completely transparent to visitors
- 6. Live Visitor ActionVideos *The first time this is possible without any downloads on the visitors’ computer
- 7. Visitor History Library **Sameusability structure as Youtube - most usable for practical linking and analysis
- 8. Fully Customizable VideoDisplay Filter “Who” and/or “What” is displayed “Who” Only display visitors who made at least 5 purchases “What” Display the text “HELP” on videos of visitors that encounter a page error
- 9. Practical Previews forEfficient Analysis • Search for recordings based on any metric • Preview results before viewing specific details
- 10. Directly Synced WithAll Other Data
- 11. Conversion Scenarios It is estimated that 50% of potential sales are lost on the Internet because users are not finding the information they need “ 78 percent of companies are just hoping for success, by guessing how they are at providing their customers with quality experiences. - clickz.com ”
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- 13. Conversion Funnels **Analyze paths,remove road blocks and reduce abandon rates
- 14. Custom Tagging andTargeted Solutions Companies whose conversion rates have improved over the previous 12 months have used 50% more ways to segment their visitors and customers than those companies whose conversion rates have not improved. “ Segmenting data is the key to your success and that of your company. - Intuit, Director of Research and Analytics ”
- 15. Visitor and ActionBased Tagging Identify and segment your traffic based on current or previous website activity
- 16. Visitor and ActionBased Tagging
- 17. Visitor Value Index Quantifythe precise value of each customer to your business
- 18. Visitor Value Index VisitorValue can be set as a fixed or incremental value
- 19. Targeted Solutions “ As online marketers, we need to evolve to the point where we understand our customers’ behaviors and can test concepts and ideas live and in real time. - Adobe, Usability Study ”
- 20. Targeted Solutions • DynamicallyUpdate which Content is Delivered to Visitors • Can automatically be applied to any Tag • Custom script or use default solutions • Example Solution Scripts – Feedback Forms/Surveys – Variable Pricing – Layout Preferences – Geo Targeted Offers
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- 22. Forms and InputAnalysis • Store and track every Input on Form Fields and Search Bars • Extremely detailed visitor specific and site-wide analytics ** Fully adjustable to adhere to website or industry specific legalities
- 23. Forms and InputAnalysis Visitor specific example focused on differentiating technical abilities
- 24. Click and MovementPlotting Understand which areas of your website are drawing your visitors’ attention “ According to research conducted by Carnegie Mellon, there is an 88% correlation between Mouse and Eye Movement. ”
- 25. Exclusive Business andCompetitive Insight Worldwide Website Database Our database has indexed 180 million unique domains, more than any other company in the world. Google and Bing’s search indexes > 10 million domains
- 26. Exclusive Business andCompetitive Insight Worldwide Website Database • Direct vision into – Industry wide trends – Niche focused trends – Predictive analysis • Direct searches into our database – most common analytics and technologies used by the most successful companies in the world *Custom requests for competitor specific trends or information
- 27. Structural Optimization Unmatched Capability and Flexibility Common Practice - Use Multiple Analytic Products • ↑ time and resources • Basic metrics defined differently – Cross reference inconsistent
- 28. Structural Optimization Unmatched Capability and Flexibility Unique Technologies + Superior Data = Distinct Competitive Advantage • Efficient Data Structure – Same data source in every analytic – Predictive analysis • Direct searches into our database – most common analytics and technologies used by the most successful companies in the world
- 29. Full Customization Relevant Statistics are not one size fits All • Most analytics products – Use the same basic technical structure – Choose most “relevant” stats to display Relevancy differs for each company Complete Data Storage + Customizable Structure **Cater to any custom analytic request