IKRA Creative Agency Presentation (ENG)

5 YEARS

DEVELOPED

CREATED

89

17
SYSTEMS OF VISUAL
IDENTIFICATION
FOR POPULAR BRANDS

WEBSITES
FOR FEDERAL COMPANIES

GOLDEN AWARD
OF RUNET PRIZE

SUPPORT
AND MAINTAIN

15
DIGITAL INSTRUMENTS
OF MAJOR RUSSIAN COMPANIES

RECOGNIZED AS AGENCY
WITH INCREDIBLY EFFECTIVE
APPROACH TO CLIENT’S BUSINESS
INTERPRETATION IN THE WEB

MISSION

TO SERVE THE EVOLUTION OF BUSINESS
BY IMPROVING «BUSINESS → CLIENT»
COMMUNICATION

IDEAL AGENCY FOR A BRAND

GOAL

TO OFFER THE MOST EFFICIENT AND
UNIQUE COMMUNICATION — BEST
SOLUTION WITHIN INDUSTRY


SOLUTION

AMONG OUR MOST EFFICIENT MARKETING SOLUTIONS
ARE CREATIVE WEBSITES, RECOGNIZABLE SYSTEMS
OF VISUAL IDENTIFICATION AND OTHER TOOLS
FOR COMMUNICATION WITH CLIENT


5 STEPS
Each of our projects makes 5 steps prior to putting its best foot forward before
the client and starting to bring him infinite value.

1

3

2
Solution
Research and analytics

We explore the market and
define the state and potential
of company/product, and
therefore specify client’s aims
and needs.

We seek the most
effective solutions to
fulfill every goal set.

4
Shape

We put the solutions
into creative shape in
accordance with target
audience.


5

Start and support

Production

We produce beautiful
and consistent design,
efficient code, conduct
complex tests.

We launch the project,
support it and work
constantly on its
improvement.

WEBSITES

PERFECT TOOL FOR CONVERSATION
WITH CLIENT


NAVALNY2013.RU

Website of the candidate Navalny

for volunteers and staff, catalogue

writing, design, typography, pro-

has became a consolidation point

of agitational materials, interactive

gramming, filling in. 97 tasks, 400+

for the information on his policy

map of ‘cubes’ and multiple forms

comments, 100+ amendments;

and his electoral campaign for the

for automation of bureaucratic pro-

workgroup — 8 IKRA employees and

voting public, as well as an organiza- cedures.

5 representatives from the client

tional tool for staff and volunteers.

and huge kanban board.

Emotional, open and clear design,

Site for Navalny is one of our most

amazingly vivid, smart and respon-

fast-moving projects. 8 days from

sive interface, protection against cy- the development of the concept to
ber attacks and integration of mul-

the official launch.

Even within such tough deadlines
we have managed to create a really
cool project.

tiple services. Instagram for timely
and true-life photo stream covering

All processes were executed simul-

the campaign, calendar of events

taneously: creative concept, copy-

DURATION:
8 CONSECUTIVE DAYS

BUDGET OF A SIMILAR PROJECT:
FROM $20.000


SUPPORT AND DEVELOPMENT:
AUGUST 2013 — TILL NOW

CITY4PEOPLE.RU

mo-page has generated more than

This is one of the most challeng-

touched. Responsive design allows

ing projects of IKRA. The website

viewing the website on almost every 500 registrations. Today, the active

is targeted at a very wide audience,

gadget, and due to smart up-to-date

nucleus equals to approximately

literally from kids to old men, from

services and elaborated user stories

2,500 unique users per 24 hours,

athletes to the disabled, from stu-

all necessary actions may be taken

while during the announcement of

dents to businessmen, investors and in a single click.

new projects it rises up to 20,000.

public officers. Due to our creative
concept, we have managed to pres-

During the first week after the an-

ent the information to every catego- nouncement of the approaching
ry of visitors, with nobody left un-

launch of the project, the pro-

DURATION:
16 WEEKS

FROM $35.000


DECEMBER 2012 — TILL NOW

SINTEGRO.RU

Sintegro is a former department of

structure, graphics and copywriting.

We had an unconventional approach

Yandex, so the guys are quite so-

Such an approach has enabled us

to the development of page 404

phisticated in website design and

to cut down the time of convinc-

and now the employees engaged

technologies. Working on the web-

ing website visitors of the value of

in intellectual work may relax and

site development we set the bar

services provided. Upon exploring

play a simple game, which replicates

high in terms of logic and usability.

the website potential, clients often

the style of the website; it opens

Upon a thorough audit we have

address Sintegro with the purpose

instead of the page not found. Thus

clearly determined the purposes of

to work out commercial agreement

Sintegro website has become not

the website. We have done a big job

as they are sure that they will get

only a marketing tool, but also a

in terms of positioning of the com-

exactly what they need.

place to recollect thoughts.

FROM $22.000

OCTOBER 2012 — TILL NOW

pany: this is reflected in website
DURATION:
14 WEEKS


ICUBE.RU

In the development of projects

full-screen portfolio presentation,

iCube to stand out, and its potential

our client is committed to pecu-

handy browsing and very fast image

clients — to make the right choice.

liar views on ideological and func-

download being one of the main

The comparison of architect’s prac-

tional usage of space, and it was

elements of the website.

tice with shamanism — emphasizes
bright individuality of the team and

decided to create the website in
line with these principles. As the

Apart from visual component, much

result, website visitors may assess

attention was paid to text writing:

the whole emotional spectrum of

creates a special, unique image.

well thought-out description of a

the iCube architecture thanks to the non-standard company profile helps

DURATION:
15 WEEKS

FROM $20.000


MOTORRADHOF.RU

The online shop is the third stage

Due to well thought out planning

Over the first 6 month of 2013 the

of the website evolution during the

and a complex website support, in

online shop was visited by 225,000

whole term of company existence.

the very first month after the launch

unique visitors and more than 1,400

The first version was created in

of the updated project, the website

orders for spare parts and 300 or-

2004, and in 2011 it was updated by

traffic has doubled. In February 2013

ders for bikes were placed. Such

IKRA, along with total rebranding of

average website traffic got the all-

results have been achieved via

corporate style. Finally, in January

time high figures since June 2012.

organic search only, without the use
of SEA and data aggregators.

2013 the website was turned into
online shop.
DURATION:
15 WEEKS

FROM $27.000


MAY 2007 — TILL NOW

BRANDING

CONSCIOUS VISUAL COMMUNICATION
«BUSINESS → CLIENT»


ADVANCED WORK SYSTEM

Advanced Work System is not a

nessmen and investors. Brand posi-

nology-savvy orientation, and bright

head-hunting company, it acts as

tioning, logo and corporate identity

colours — at friendly and open atti-

a crosspoint of interests for three

fully convey this metaphor: strict

tude towards young talents.

target audiences: students, busi-

grotesque point at company’s tech-

DURATION:
8 WEEKS

FROM $11.000


SINTEGRO

Sintegro is a strong, up-to-date,

often incorrectly arranged, Sinte-

in the eyes of reputable and picky

innovative and high-tech brand. Its

gro guarantees the effectiveness of

clients.

main target audience — senior exec-

integrated solutions and recurrently

In terms of project implementation

utives, chief accountants and finan-

executes business audit in terms

we have developed corporate iden-

cial directors of large companies

of support. Basing on this informa-

tity and issued a brandbook, provid-

looking for a parter who could not

tion, we had to create a bright but

ing clear instructions for the use of

only provide services in automation

austere image, which would under-

corporate identity elements — logo,

of business processes but also act

line the responsible approach to

corporate colors, fonts etc. Exam-

as business consultant. Comparing

the issues of business automation,

ples of illustrations and souvenirs

to its business competitors — 1C

not allowing to confuse the brand

and interior design that correspond

franchisees — which only sell ‘suits’

with the infinite number of blank

with the new style, are also provid-

and not pay attention to client

franchisees and also would present

ed.

service and business processes,

Sintegro as the appropriate partner

DURATION:
10 WEEKS

FROM $15.000


ELECTROPROJECT

A very strong and fundamental

In the corporate identity, the com-

latter has become the basis of com-

corporate identity for a major group

pany’s scale and level of compe-

pany’s corporate image.

of companies. We have managed

tency are clearly reflected. In search

to develop a logo that will be eas-

of a perfect solution we tried to

As an example of promotional

ily perceived by both Russian and

visualize company at various levels

merchandise we have designed a

foreign audience without the need

of associations with the design of

symbolic thermomug. When it is

of language customizing. The com-

electric networks. In the course of

filled with hot liquid, the corporate

pany symbol is based on the letters

work we have studied the whole

image appears on its side. Here is

Э(E) and П(P), which form a special

cycle of electric networks creation

our visualization of the metaphor

sustainable and unique image of the from principal diagrams and trans-

«Electroproject brings to homes and

former sub-stations to the maps

DURATION:
10 WEEKS

offices not only electricity, but also

of electric networks of Russia; the

logo.

warmth».

FROM $15.000


PRINT DESIGN

TEXTURE, SHAPE, PERCEPTION —
TANGIBILITY OF YOUR BRAND


SUPPORT

IKRA CREATIVE AGENCY PROVIDES QUALITY SUPPORT
OF ITS OWN PROJECTS AS WELL AS THOSE IMPLEMENTED
BY OTHER AGENCIES. “SAFETY AND RELIABILITY” IS OUR
UNIQUE PROGRAM OF WEBSITE SUPPORT


SUPPORT

www.navalny2013.ru

www.aldocoppola.ru

www.motorradhof.ru

www.sintegro.ru

www.russianbowling.ru


SUPPORT

Before proceeding to support, our team
examines client’s website and promptly
prepares a plan for the solution of most
complicated issues. In terms of support we
provide constant website monitoring in order to reach highest levels of safety, stability, speed and efficiency.

Upon analyzing the website, we offer even
more quality support by SLA. This allows to
cut down the time of response to mere minutes, which is equitable to the promptitude
of a salaried employee, but here you have a
whole team of professionals.


HOW TO START WORKING WITH US

DISCUSS

GET

YOUR PROJECT WITH
ONE OF OUR PRODUCERS

THE BEST SOLUTION
AND SIGN THE CONTRACT

write mail@ikradigital.ru

in a few days you will receive
our commercial proposal

call +7 495 961-45-72
describe your goals
and the desired results

sign the papers
watch the process of development of your project

GET BENEFIT

FROM THE BEST SOLUTION WITHIN INDUSTRY

Office
Moscow, 24 Pravdy Street bldg.3
+ 7 495 961-45-72

mail@ikradigital.ru

www.ikradigital.ru

instagr.am/ikradigital

fb.com/ikradigital

IKRA Creative Agency Presentation (ENG)

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