STRATEGY FOR MANAGING CONTENT ON
Socialmedia
Socialmedia
Tableof
contents
Set Clear Goals
Audience Research
Platform Selection
Engaging Content Creation
Metrics Tracking
Editorial Calendar
Continuous Improvement
3
4
5
6
7
8
9
SetClear
Goals
Establish precise and targeted
objectives for your content.
Are you aiming to increase brand
awareness, drive traffic?
Are you aiming to boost conversions?
Audience
Research
INTERESTS
PAIN POINTS
PREFERENCES
Understand the preferences and needs
of your target audience
Platform
Selection
Choose platforms where your target
audience is most active
Platform 5
40%
Platform 1
20%
Platform 3
15%
Platform 4
15%
Platform 2
10%
Engaging
Content
Creation
Create valuable and relevant content. Use a mix
of formats (articles, videos, infographics) to keep
your audience engaged.
Metrics
Tracking
Set up analytics tools to measure
performance
Engagements Reach Impressions
Platform 1 Platform 2 Platform 3 Platform 4
0
10
20
30
40
50
Editorial
Calendar
Plan content in advance
TOPIC
PUBLISHING DATE
PROMOTION STRATEGIES
Continuous
Improvement
What’s working?
What needs adjustment?
Adapt and refine based on feedback
and results
Regularly assess your strategy
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Thankyou
Thankyou

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