Omdia: Big Tech companies to dominate connected TV advertising market by 2030
Global connected TV (CTV) advertising revenue is on pace to nearly double over the next five years, with Google, Amazon and Netflix expected to control half of the market by the end of the decade, according to new research from Omdia.
The forecast from Omdia shows global CTV advertising revenue will grow from $44 billion in 2025 to $81 billion by 2030, reflecting the continued shift of ad spending from traditional television to streaming platforms, smart TV operating systems and connected-device ecosystems.