Rokt logomParticle LogoAfterSell Logo

Unlock the Power of “And” with the Hybrid CDP.

Activate customer data wherever it lives—streaming in real time or directly from your warehouse. One platform gives you the flexibility to move fast, scale with confidence, and compound every use case.

Split image showing mParticle's predictive attributes on the left—focused on upselling users with relevant offers—and a hybrid architecture diagram on the right combining real-time and warehouse-driven data flows.

Sophisticated. Simplified. Customizable.

  • 01
    One experience, every architecture

    Real-time pipelines and warehouse-native activation run side by side—and work together when it matters most, so teams move faster without adding tools, rebuilds, or risk.

  • 02
    Plug in, power more

    Stream data from the source, plug in natively to your warehouse, and power 300+ integrations end to end, making the most of the tools and investments you already have.

  • 03
    Governed data, trusted outcomes

    Resolve and enrich identities, enforce consent, and protect data quality at every step. Enterprise-grade guardrails make activation reliable, compliant, and audit-ready.

  • 04
    Audiences that match the moment

    Build and activate AI-powered audiences in an intuitive, no-code UI. Use data in motion, data at rest, or both, so you can personalize in the moment and re-engage at scale.

  • 05
    Enterprise scale, proven performance

    Process billions of events each month to gain a complete understanding of your customer. Trusted by global enterprises to deliver at their most critical moments, and everything in between.

  • 06
    Your success is our business

    We don’t just support your journey—we share it. Award-winning enterprise professional services get you live fast, and help you keep delivering for your customers long after launch.

Designed for multi-channel consumer brands.

A man in business attire walks past a tiled stone wall while using stairs outdoors, carrying a backpack. Overlaid interface elements display location coordinates (40.70390, -73.98670) and a user profile labeled “John Smith – iOS app.” A promotional banner at the bottom reads, “When at location: Unlock coupon 10% off,” indicating a location-based mobile marketing with a customer data platform.

Unify, manage, and activate data in the moment

Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.

  • IDSync
  • Profile and Events APIs
  • Data Catalog
  • Real-Time Audiences
  • Same-session personalization
  • Live monitoring & validation
  • 300+ native integrations
A smiling woman uses her phone while a UI overlay shows mParticle activating audience data from a cloud data warehouse to various downstream tools like social platforms and analytics.

Activate directly from the warehouse or data lake

Unlock the full power of your warehouse by turning it into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.

  • Composable Audiences
  • Zero-copy activation
  • Customizable data models
  • No-code, marketer-friendly interface
  • Native downstream integrations
A young man wearing a patterned jacket and a light beige knit cap gazes confidently at the camera in warm sunlight. Overlaid on the image is a digital customer profile card for “John Williams” with an email address and tabs like “User Attributes” and “Devices.” Key metrics shown include a high purchase likelihood score of 0.9, average order value of $168.88, and a suggested next product—Puma Crew Tracksuit. Additional details note a 30-day revenue of $506.64 and preferred communication channel as email. The image illustrates the use of detailed user data to drive relevant marketing recommendations.

One complete view of your customer

Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, and configurable data strategies.

  • Identity Resolution
  • User Profiles
  • Profile API
  • Calculated Attributes
  • Predictive Attributes
  • Group Identity
  • Consent Management
A young woman with straight dark hair and a neutral expression stands outdoors on a sunny day, wearing a cream-colored ribbed turtleneck. Behind her is a blurred backdrop of a European-style tower and green trees under a bright blue sky. Overlaid on the image is a user segmentation interface titled “Audiences,” showing a predictive attribute filter: users with a 0.7 to 0.9 probability of booking a hotel after purchasing a flight. The filter criteria include users in the U.S. who booked flights to Florida in the last 30 days but did not book lodging. The interface suggests a data-driven marketing approach for targeting potential hotel conversions.

Build the audience your business needs

Segment and activate customers with the best of both worlds: real-time streaming for instant engagement, and warehouse-native for scale and depth. mParticle’s hybrid CDP adapts to every use case without added tools or complexity.

  • Intuitive, no-code interface
  • Real-Time, Composable, & Hybrid Audiences
  • Predictive Audiences
  • Audience Connections
  • Multivariate Testing
  • Match Boost
  • Audience Insights
  • 300+ native integrations
A woman in athletic wear sits on the ground outdoors, focused on her smartphone, overlaid with a data visualization chart titled “Site Visit to Subscribe.” The graphic shows a funnel flow from 107,843 site visits (Step A) to 24,557 user profiles created (Step B), and finally 19,007 subscriptions (Step C), with corresponding conversion rates and a 4.01-hour average conversion time—an improvement of 5.18 minutes from the previous period. This image supports a digital marketing or user engagement analysis context.

Unlock customer journey insights

With mParticle’s intuitive analytics, you can operationalize your data to understand user acquisition, drive conversions, enhance engagement, and retain customers.

  • Multipath Funnels
  • Journey Analysis
  • Segmentation Visualization
  • Retention Analysis
  • Audience Insights
  • Dashboards & reporting
A middle-aged man in glasses and a white button-up shirt looks at his smartphone with a thoughtful expression, standing near a wall with warm lighting. Overlaid UI text identifies a marketing strategy: “Next best action – Users in freemium subscription tier,” with suggested prompts branching from the phone screen that say “Unlock catalog,” “Watch premium content,” and “Upgrade now.” The image conveys a targeted upsell approach for converting freemium users to paid subscribers with AI.

Personalize and optimize interactions across every touchpoint

mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, lookalike modeling, and real-time decisioning.

  • Cortex AI/ML Engine
  • Real-time decisioning
  • Predictive Attributes
  • Predictive Audiences
  • Next Best Action
A smiling, bald man with glasses and a trimmed beard sits at a table during a business meeting, holding a pen and facing someone whose back is to the camera. He appears confident and engaged. Overlaid on the image are data privacy and security icons, including AICPA SOC 2, ISO 27001, MFA (multi-factor authentication), SSO (single sign-on), and compliance badges for GDPR, CCPA, and LGPD. The setting is professional with natural light and indoor plants, emphasizing trust, compliance, and secure data practices in a business context.

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom Access Roles & Permissions
  • Data Monitoring & Observability Tracing
  • Data Stewardship
  • Rules, Filters, Transformations, & Controls
  • Zero-copy architecture support
  • Sofi Logo
  • Sofi Logo
  • Inspire Logo
  • Inspire Logo
  • Marley Spoon Logo
  • Marley Spoon Logo
  • Klarna Logo
  • Klarna Logo

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, SoFi

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Dan Lynn

Chief Commercial Officer, Inspire Brands

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer

Karen Gupta

Global Head of CRM, Marley Spoon

The mParticle data plan helps us maintain data quality and also gives us the insight of receiving any unplanned data, which is very important for us. It gives us the control to reduce unwanted data in the CDP system and increase governance.

Satrajit Basu

Engineering Manager, Klarna

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations
Security and governance

Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

Have questions?
We can help.

What is mParticle?

mParticle is a hybrid customer data platform (CDP) that helps enterprise consumer brands collect, unify, and activate customer data in real time or directly from the data warehouse. The platform enables marketing and data teams to deliver trusted, personalized experiences at scale with strong governance and security.

What does mParticle do?

mParticle helps companies activate customer data across every channel, turning insights into personalized experiences that build trust and loyalty. It unifies real-time and warehouse-native data for a complete customer view, enabling intelligent activation and AI-driven insights.

Where is the mParticle headquarters?

mParticle headquarters are located in New York City, NY with employees around the world.

How do you use mParticle?

Multi-channel consumer brands use mParticle to create an intelligent customer view, lower customer acquisition costs, boost lifetime value, drive operational efficiencies, and activate warehouse data. 

Is mParticle CCPA and GDPR compliant?

Yes, mParticle is fully compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). It provides robust privacy controls to ensure that customer data is handled in accordance with these regulations, fostering consumer trust and maintaining legal compliance.

How secure is mParticle?

mParticle prioritizes data security, employing advanced security measures to protect customer data. This includes encryption, access controls, and continuous monitoring to safeguard data integrity and prevent unauthorized access. mParticle’s commitment to security ensures that customer data is handled with the utmost care, providing peace of mind for businesses and their customers. We offer the following security features: Single sign-on (SSO), multi-factor authentication (MFA), segregated identity spaces, Transport Layer Security (TLS), data-at-rest encryption using 256-bit AES, and platform compliance (GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2).

See what’s possible with us.