Area Manager - South Central

About Gonzalez Byass USA:

Gonzalez Byass USA is a national importer, sales, and marketing company based in Chicago. Our diverse portfolio features exceptional brands from Spain, Mexico, Chile, Italy, Austria, and Portugal. We are passionate about bringing world-class wines and spirits to market and are looking for a dynamic professional to drive growth across our Southern region.

Position Overview:

We are seeking a highly motivated Area Manager to lead sales and distribution efforts in Texas, Louisiana, Oklahoma, and Arkansas. The ideal candidate will have a proven track record in achieving volume and profit goals, building strong distributor relationships, and developing new business opportunities.

Key Responsibilities:

• Develop and execute regional sales plans in partnership with distributor management to meet brand, volume, and profit objectives.
• Establish market pricing strategies aligned with brand positioning and competitive landscape.
• Partner with distributor sales teams to achieve individual and team sales targets.
• Build and maintain strong relationships with key on- and off-premise accounts across all trade channels.
• Conduct engaging wait staff trainings, consumer tastings, and educational events.
• Represent the company at distributor and consumer trade shows, ensuring brand excellence.
• Create customized sales materials and presentations tailored to distributor and account needs.
• Spend a minimum of three days per week in the field with distributor representatives or independently managing key accounts.
• Travel as needed, including occasional evenings and weekends, to support events and account activations.

Qualifications:

• Bachelor’s degree preferred; equivalent relevant experience considered.
• Minimum 3 years of wine and spirits industry experience with strong knowledge of the Texas market (knowledge of LA, OK, and AR is a plus).
• Exceptional wine and spirits expertise and a passion for the category.
• Strong business acumen with proven success in sales growth and market development.
• Proficiency in Microsoft Excel, PowerPoint, Word, and industry-specific tools (e.g., Diver).
• Valid driver’s license, insurance, and clean driving record.
• Ability to travel domestically and internationally as required.

Location: Based in Houston, TX area (covering TX, LA, OK, AR).

Compensation & Benefits:

We offer a competitive salary, performance-based incentives, comprehensive medical and life insurance coverage, and a 401(k) plan.