Welcome to the Jungle

"Whatever you express in the world, has to be what your people experience," says Angel Franklin, COO of Hinge. We teamed up with Charter for The New Employer Brand Summit—a half-day deep dive into what's really working (and what isn't) in the world of employer branding. We sit down with the speakers of the conference, Angel, Daniel Zhao, Lead Economist at Glassdoor, Lakshmi Rengarajan (she/her), a Gathering Experience designer at Dropbox, and Jamie Fish, EVP at Edelman. They give us some tips for crafting a strong employer brand in today's market. Check out the recording of the conference here 👉 http://bit.ly/3IuCkmj

Purpose or purpose-washing? It’s not always easy to tell when a company truly stands for something — or when it’s just using purpose as a marketing slogan. That’s why we created the Building for Better list: a curated guide to companies actually building with purpose across health, energy, education, finance, logistics, and more. Because mission isn’t just a buzzword — it’s the difference between trading prestige for progress and falling for spin. 👉 Explore the list here: https://lnkd.in/dPYXwJnW

In today’s talent landscape, individual achievement is no longer the goal. Spotify is instead arguing for collective performance. Spotify, LinkedIn, and BetterUp all agree: ✅ Career paths are dynamic ✅ Growth is continuous ✅ Collaboration beats competition At Welcome to the Jungle, we help companies showcase their real work cultures where people grow, move, and play together. This summit was made possible thanks to our collaboration with Charter. Special thanks to their team for their partnership and insights. Check out the full discussion on the New Employer Playbook with Jolen Anderson, Chief People & Community Officer at BetterUp, Teuila Hanson, CPO at LinkedIn, and Anna Lundström, Chief HR Officer at Spotify here. 👉 http://bit.ly/4nAbY2k

In the world of job hunting, demystifying what employers want begins with understanding that most organizations are ultimately looking for a blend of skills, cultural fit, and potential for growth. While job descriptions often list a long catalogue of “requirements,” many of these are ideal preferences rather than rigid checklists. Employers want to see evidence that you can solve problems, adapt to challenges, and contribute meaningfully to their team. That means tailoring your resume and interview responses to highlight not just technical expertise, but also soft skills like communication, teamwork, and initiative. Find your next company here: 👉 https://lnkd.in/eGVwyucW

In HR, Employer Branding (EB) and the Employee Value Proposition (EVP) are not exactly the same thing. The EVP is the core “offer” a company makes to its employees. This makes it the tangible and intangible benefits they receive in exchange for their skills and contributions, such as compensation, career growth, culture, and work-life balance. The Employer Brand, on the other hand, is how that EVP is packaged and communicated to the outside world. This can mean the company’s reputation as a workplace and the way it is perceived by current employees, job seekers, and the broader market. Put simply, the EVP is the substance of what makes an organization attractive, while the Employer Brand is the story told to bring that substance to life and differentiate the company in the talent marketplace. See how other companies are telling their story.👇 https://lnkd.in/eGVwyucW

Are you looking to work for a company where you could make a difference? 🟡 We're introducing the Building for Better Curated List! 🟡 Our editorial team has handpicked this shortlist of companies that are actively hiring and leading the way in purpose-driven business. From healthcare innovation to climate tech, financial inclusion to sustainable consumer goods, these organisations are building a future where doing good and doing well go hand in hand. 🤝 Here is what unites them: 👉 Missions rooted in responsibility, accessibility, and lasting impact. 👉 Roles across industries and skill sets, and importantly....open right now. 👉 Cultures where you can grow your career while contributing to something bigger. Want to see the full list? 🔗 It's time to meet your match, and find your people: https://bit.ly/3HmFh8q

The best employer brands today are telling real stories. At Welcome to the Jungle, we help companies communicate like newsroom leaders do: ✅ Purpose-driven ✅ People-first ✅ Repeated with consistency. This is because human capital is your most valuable asset. And stories, done right, are how you protect and grow it. We teamed up with Charter to host The New Employer Brand. Special thanks to their team for their partnership and insights. The full conversation on the Employer Brand as a Narrative Device with Alice Hagger, Chief Brand Officer at Welcome to the Jungle, is here. 👉 http://bit.ly/4lgosdQ

What’s your top priority when it comes to evolving your employer brand? strategy? Today's employer brand isn't about looking good on paper. It's about building real trust, creating cultures where people actually want to work, and driving the kind of performance that keeps you ahead. It's your secret weapon for long-term success. We teamed up with Charter for The New Employer Brand Summit—a half-day deep dive into what's really working (and what isn't) in the world of employer branding. We hosted 16 speakers to unpack how top companies are rewriting the rules of talent, transparency, culture, and leadership. Didn't catch it? No worries. Now, all the sessions are available to watch on-demand. 👉 http://bit.ly/3IuCkmj

Inside Cisco’s Employer Brand Refresh 🔄 How do you evolve a legacy employer brand to attract the next wave of talent and drive business results? Cisco’s doing both. In response to shifting workforce expectations and a growing innovation agenda, Cisco has reimagined its employer brand—aligning it more closely with agility, impact, opportunity, and culture. The goal isn’t just better perception—it’s better performance. Swipe through to see the 4 core ideas powering Cisco’s transformation. See the full report here: http://bit.ly/4lCQb8h

"AI has the potential to make us much more human centric." Alex Buder Shapiro, Chief People Officer at JasperAI, reframes the AI conversation at The New Employer Brand Summit we hosted with Charter. Her take? Efficiency creates possibility. When AI handles the routine work, everyone gets access to tell their story and focus on what truly matters. Watch her full insights here: http://bit.ly/3GfCY6B