Cadent

Last week we unpacked #identitygraphs. This week we’re diving into identity resolution—the technology that powers them. Our subject matter expert, Drew Ortone, breaks down how #identityresolution works, why it’s essential for building accurate customer profiles, and how this technology can transform the way marketers connect with audiences. Check out our latest explainer for a crash course and practical insights. https://bit.ly/4n6ccwZ #digitaladvertising #customerdata

Don't miss Lindsay Teague at AdExchanger Programmatic IO! Join us for our session and gain a practical framework for overcoming challenges related to fragmentation in #CTV. You won't want to miss it! 📺 🖥️ #ProgrammaticIO #adtech #advertising

Yesterday, Cadent wrapped up another exceptional Fierce Pharma Week. A big thank you to all those who joined us—whether onstage for our panels, at our booth, or post-conference. We look forward to continued conversations with our peers in #pharma and #healthcare over the next few months ahead of 2026. See you next year! 👋 🏥

Prost! Cadent is excited to join Adcraft Detroit's Oktoberfest on Wednesday, September 24. We're looking forward to a festive evening with our Detroit partners and peers!

Since joining Cadent as EVP, Sales & Growth Markets, Jeremy Haft has hit the ground running—helping us accelerate growth, especially within #CTV, and strengthening our partnerships with leading #advertisers and #agencies. Hear from Jeremy on why he’s excited about Cadent’s next chapter and the possibilities ahead.

Thanks to our all-star lineup of speakers for joining our panel, From Linear to Connected TV: The Digital Channel Disrupting Pharma Advertising. If you missed it, come by our Fierce Pharma booth to learn more about #CTV and how this powerful channel can enhance your existing #linear strategies and more.

Big budgets aren’t the only way to win. Thanks to digital and streaming, new opportunities are opening up for advertisers. As Cadent President Douglas Rozen put it: “That’s where I think that digitalization and the fragmentation actually becomes something of an opportunity for you as an advertiser to get into these environments.” Read more on ADWEEK: https://lnkd.in/ewxteTbH

The Cadent team is at #fiercepharmaweek in Philly! We are thrilled to be here and look forward to connecting with our industry peers over the next few days. Stop by our booth and say hi! 👋 👩🏻⚕️👨🏽⚕️

Misconceptions around connected TV are common—and costly. Our latest explainer sets the record straight, dispelling the myths and highlighting why CTV has become a critical channel for modern marketers. https://bit.ly/4msaNBc

If you're headed to Fierce Pharma Week, check out our recent report on pharma advertising before you do. Meet with our team at the conference to learn more about how media consumption habits are evolving and how to engage diverse audiences throughout their patient journey. #pharma #connectedTV #linearTV