Cannes Lions International Festival of Creativity

Interested in being our new Academy Dean for the Brand Marketing Academy at Cannes Lions 2026? We’re looking for a marketing leader with extensive experience working client-side and a passion for developing the next generation of creative marketing talent. If that’s you, this is your moment to lead a talented group of up-and-coming marketers on an unforgettable learning journey – helping shape the future of brand marketing. Have a look at the job description below and apply before 14 September | https://lnkd.in/dKsRCSwJ

Can a tasty lamb BBQ fix a toxic comment section? For the hotly-anticipated ‘Lamb ad’ – a cultural moment that marks the start of Aussie BBQ season – Australian Lamb established itself as the ultimate unifier. ‘The Comment Section’ used real-life comments sourced from the most divisible topics of the year – showing how ridiculous they sound when voiced out loud. The film then got people out of the comments and into the cutlets, reminding them that online hate isn’t real life. With a small budget, Australia Lamb relied on creativity to cut through – and it worked. Despite lamb being the priciest meat during a cost-of-living crisis, sales increased by 7.7%, and the ad had the highest summer campaign result in 20 years. The Comments Section | Droga5, Sydney | Meat & Livestock Australia | 2025 🥈1 Silver Lion 🎗️7 Shortlists Explore excellence in Film and beyond, exclusively on The Work | lovethework.com

Unlocking the Influence of Culture | Starting Monday Great marketers don't just follow trends. They decode culture. Join Dr. Marcus Collins for this six-week online course designed for marketing leaders and brand strategists. Learn how to use culture as a tool to: • Spot signals and understand communities • Influence briefs, campaigns and planning • Build brands that connect in meaningful ways. Above all, access evidence-based insights and frameworks, and upskill alongside a global community of like-minded peers. Make culture your unfair advantage. The next cohort starts 1 September.

Sometimes the most powerful way to answer a brief is to take an unexpected route.   In this installment of How it Got Made, Amy Fortunato, VP Group Creative Director of Klick Health, spoke to us about ‘47’ – the inspiring work that came from hours of patience and labours of love. Café Joyeux provides meaningful employment opportunities to people with intellectual disabilities. To announce their first-ever US location, Klick Health brought this mission to life. The meticulously-crafted film used stop motion to portray the personal journey that Robert, a man with Down syndrome, goes on as he navigates different stages of his life – considering inclusion at every step of the creative process. You can watch How It Got Made in full on the Cannes Lions Winners Spotlight, plus more behind-the-scenes insights from this year’s Lion-winning work | https://lnkd.in/eaKWBZgR 

Cif doesn’t just clean surfaces, it cleans dirty mouths too. When cleaning product Cif faced the challenge of reinforcing its USP in a saturated market, Droga5 turned censorship into sponsorship with work that broke the norm. Brazil is the second-largest podcast market globally, and has a vibrant community of creators who embrace unfiltered humour. But they often face de-monetisation when using explicit language. With ‘boca suja’ (dirty mouth) as the foundation, Cif took this insight and partnered with over 20 creators, empowering them to speak freely while still monetising their content by replacing swear words with “CIIIIIF.” The campaign cleaned up, with a 43% increase in sales, and Cif-sponsored podcast episodes had a 52% increase in interaction – with zero de-monetisation. Dirty Mouth Sponsorship | Droga5, São Paulo | Cif | 2025 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️5 Shortlists Explore excellence in Media, PR and beyond, exclusively on The Work | lovethework.com

Ready to forge your own path as a woman or non-binary person in the creative industry? See It Be It is here to accelerate your career.  Join LIONS on the week beginning 25 August for See It Be It Presents: The 2025 Digest – a virtual discussion designed to give you access to the world of See It Be It, while reflecting on transformative takeaways from the 2025 programme. It’s free to attend, and if you can’t make it on the day, the session will be recorded. Sign up here for the sessions according to your region: MENA|https://lnkd.in/ebjgEbKv  US|https://lnkd.in/eaT6E7hg  Asia|https://lnkd.in/eAszBaNz  Africa |https://lnkd.in/gwX_5sXn  Europe |https://lnkd.in/eeyR7dXn  LATAM|https://lnkd.in/eQtArBdU

Fearless, driven and always uncommon. This is Nils Leonard - in the making. Nils has over 20 years of industry experience under his belt and stints at some of the industry’s most recognised agencies. Eight years into founding Uncommon Creative Studio, he’s an expert in building brands the real world is happy exists. So what’s he chasing now? He talks to LIONS CEO Simon Cook about the work that made him, moves him, and will mark what comes next…. Watch or listen to ‘In The Making’ now on YouTube, Spotify or wherever you get your podcasts. YouTube: https://lnkd.in/dQ4Pfe8Q Apple: https://on.lions.co/Apple Spotify: https://lnkd.in/d4wtGYTh

Can your creativity make a difference? This is your moment to find out. The Brief is back, and this time we’ve partnered with The Lotus Flower – helping women and girls build sustainable futures beyond conflict and displacement. Entries are officially open, so now’s your chance to work as part of a global team, experience new creative cultures and – win or lose – have a real positive impact on the world. You’ve got until 21 August to sign up. On the fence? Take a look at last year’s winning team Yes We Cannes at Cannes Lions 2025, describing their experience on The Brief. Find out more about The Brief and sign up today | https://lnkd.in/e-eJTDih

How poetic brand justice encouraged men to put their best face forward. In India, men weren’t buying skincare products, with some stars saying their routine only involves water. Comedian Bassi doubled down on this by sufficiently dragging Garnier Men – but BBH India saw an opportunity to turn the brand’s biggest skeptic into its biggest fan. ‘Bassi vs Men’s Facewash’ recruited 100 creators to convince him, turning a potential PR crisis into a comedy-fueled campaign. But behind the humour was research that showed comedians held cultural sway, and so the work found a way to generate the mass trials Garnier needed – by convincing just one person. The result? Products sold out on the top three quick commerce platforms in India, and there was a 5000% increase in Google searches for both the brand and the male skincare category. Bassi vs Men’s Facewash | BBH India | L’Oréal | 2025 🥉1 Bronze Lion Explore excellence in Social & Creator and beyond, exclusively on The Work | lovethework.com