EGAMI Group

AAR IRL - NYC! Another day, another IRL agency visit. Why? To build and reinforce relationships. That’s what we do here at AAR Partners agency search consultancy. It’s the keystone to helping our clients identify the best of the best agencies for their brand needs. What did we discuss at EGAMI Group? A lot about creds decks. What were some of the critical learnings? 1. Foster Interactive Presentations: Shift from static presentations to engaging discussions. Clients prefer a conversational approach that allows for real-time feedback, creating a collaborative atmosphere that enhances understanding and connection. 2. Focus on Emotional Engagement: Craft narratives that resonate emotionally. Whether through storytelling, humor, or impactful visuals, aim to evoke feelings that connect your audience to the brand's mission and values. 3. Prioritize Clarity and Brevity: Keep presentations concise and focused. Aim for a clear narrative that communicates the agency’s value proposition and successes in 15-20 minutes, allowing for audience interaction and discussion. The key? Connect with clients on multiple levels in today’s dynamic marketing landscape. Thank you, Precious Sahagun, Mike Warner, Kristena Lucky and Teneshia Jackson Warner of EGAMI Group for spending IRL time with me today! #Agencies #NewBusiness #CredsPrez #Brands

Thank you #ANAAIMM for your continued leadership, voice and advocacy.

The AIMM Member Forum in Toronto, hosted by Kraft Heinz, brought together leaders, innovators, and advocates to explore how our industry can more intentionally drive inclusive growth. Over two days, our members offered each other case studies, research findings, powerful panels, and candid conversations that challenged us to think differently about the connection between cultural relevance, impact and brand growth. We extend our gratitude to Kraft Heinz for hosting us and creating an environment that inspired honest, forward-thinking conversation. And to every speaker, moderator, and attendee; thank you for your insight, candor, and willingness to push the industry forward. Aki Spicer (he/him), Managing Director, Cashmere and Strategy Lead North America, Monks Albert Alcaraz, Senior Director, Olympics and World Cup Positioning, Ad Sales Insights & Measurement, NBCUniversal Bernice V., Senior Director, Multicultural and Inclusive Marketing, ANA Bob Liodice, CEO, ANA Bobby Sahni, Partner & Co-Founder, Ethnicity Matters Brian Neumann, Head of Brand & Creativity, Kraft Heinz Carla Kelly, Senior Vice President, Client Partnerships, Advertising & Partnerships, NBCUniversal Carlos Santiago, SSG CEO, Co-Founder of ANA AIMM and Cultural Inclusion Accelerator™ Philman George, Corporate Chef, Kraft Heinz Danielle Spikener, Head of IMPACT, Kraft Heinz Day Nahm, Director, Strategic Partnerships, Asian Media Group Dominique Lyric Robinson, Senior Brand Manager – IMPACT, Kraft Heinz US Alvin Glay, DBA, Chief Strategy Officer, Response Media Ishma Alexander-Huet (She/Her), Chief Design Officer, Initiative Canada Jackie Leung, Head of Newcomer Marketing, TD Bank Group Justin Thomas, Head of Digital Experience & Growth, Kraft Heinz Global Kristena Lucky, Head of Growth, EGAMI Group Mari Sanchez, Director of Special Projects, PACO Collective Megan Ho, Director of Multicultural Media, Procter & Gamble Nicole D. Smith, Editorial Audience Director, Harvard Business Review Susette Brooks, MFA, Director of Inclusive Marketing, Penguin Random House Zakiya Ali, Director of Ad Sales and Marketing, The Shade Room #ANAAIMM #SeeALL #AIMMMemberForum

Thank you Ifeoluwa Czisny and the rest of the amazing teams at McDonald's, Bully Pulpit International, and EGAMI Group for being incredible partners! It's an honor to make these films and share these important human stories together. From America's dining room to the silver screen!

There are rare moments in your career when you pause and think, “Wow, this is why I do what I do.” This past Monday was one of them. Everyone has a McDonald’s story. This smple insight sparked a journey focused on telling real, human stories that reveal the subtle yet profound role McDonald’s plays in American life. The result: a documentary shorts collection titled “Stories from America’s Dining Room” developed by the award-winning team at Breakwater Studios in collaboration with McDonald’s. We had the privilege of debuting the first film, “The Napkin Playbook,” at the Martha's Vineyard African American Film Festival. The energy, emotion, resonance and connection in that room was unlike anything I’ve ever experienced. People felt seen, because they were. Whether you’re one of the 1 in 8 Americans who has worked at McDonald’s, or among the 93% of U.S. communities we serve - you’re a part of this story. Huge thanks to the many hands who have and continue to shape this work: Ben Proudfoot, ⚡️Kirstin Falk, Nubia Murray, Lindsay Kurtz, Tess Mattingly, Tess Mattingly, Brian Fergemann, Veronique Hutchinson, Meaghan Daly, Jordyn (Greenberg) Kandelman, Bryce Jakobs, EGAMI Group (Marissa W., Jordan Tate, Uchechi C E, Kaitlin Nicholson, Monnette Bonneannee) and Bully Pulpit International. Keep an eye out for the collection on YouTube and more screenings as we continue to share these powerful stories from America’s Dining Room.

Announcing the 2025 ¡Bravo! Awards Jury Chair and Panel We’re thrilled to unveil the 19 distinguished professionals who will volunteer their time and expertise to judge the 2025 HPRA ¡Bravo! Awards. Their commitment to leading this process ensures the highest standards of excellence in multicultural marketing and communications. 🪄 Jury Chair: Carla Michelle Santiago, Managing Director & Client Leadership, Edelman Miami Carla’s track record leading award-winning bilingual campaigns will guide our panel through a thoughtful and rigorous evaluation of every entry. Our full jury roster includes agency leaders, in-house communicators, respected academics, and industry media voices nationwide. Scroll below to check out the full list of jurors. 📣 Don’t forget: you have until Friday, August 8 at 11:59 PM EST to submit your campaigns for a chance to be recognized by this exceptional panel. Submit now at bravo.hprausa.org A heartfelt thank you to all our jurors for volunteering their time to this process. Your dedication gives the ¡Bravo! Awards their unique prestige. Stay tuned as we gear up to celebrate the very best in Latino and multicultural communications this November 13 in Chicago!! 2025 ¡Bravo! Awards Jury Panel Alejandra Spinetti Depalma, Obvio Media Andrea Williams, Director of Strategic Initiatives, Diversity Action Alliance Carla Michelle Santiago, General Manager, Edelman Miami Carmella (Roberson) Glover, CEO, Diversity Action Alliance Carolina Rincon Sato, Director of Segments Communication, Verizon Cristy Clavijo-Kish, Founder, Talento Unlimited Denise Penagos, Vice President, EGAMI Group Denisse Montalvan, VP Multicultural Comms & Brand, Zeno Group Eric Winkfield, Vice President, GM & Head of DE&I, M Booth Eva Pantoja, Student, University of Florida College of Journalism and Communications Fabiola Martinez, Associate Director of Public Relations and Communications, JVS SoCal Gorki De Los Santos, Sr. Communications Manager, LinkedIn Jasmine Flowers Mazyck, MBA, Managing Partner, Flowers Communications Group Julie Jimenez-Padron, Vice President, Shareholder, rbb Communications Katherine Johnson Gunn, Founder and CEO, Influenser Nicolás Peña, Director of Communications, Hispanic Heritage Foundation Nicole Schuman, Managing Editor, PRNEWS Rosalynn Vasquez, M.B.A., Ph.D. Vasquez, Assistant Professor of Public Relations, Suffolk University Stacie M. de Armas de Armas, SVP, Inclusive Insights & Intelligence, Nielsen Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations