Levi's

Better basics, bigger fits, zero guesswork.

Emily Adams Bode Aujla’s studded Western-influenced jeans are designed to feel “like you’ve had them forever.”

Tentative proof Bezos might have a soul—or, like, a secretly decent closet.

At the BRIT Awards, the pop star's back-up dancers tore up the stage in all-American dungarees.

There's more than one way to add a dash of true-blue American grit to your work wardrobe.

Buy 'em now, enjoy sick fades come spring.

After eight years, the two American fashion titans linked back up for another clothing-sneaker capsule—as modeled, of course, by Spike Lee.

If months of staining our thighs indigo taught us anything, it's that ‘best’ is highly subjective—but finding the right pair is worth the effort.

After his long-running collaboration with Levi’s made his cotton-wreath motif a global concern, the designer is now launching an in-house denim program. “The demand for it, and the bootlegs, the discourse about it, all of it has been incredible,” he tells GQ.

Forget turkey sandwiches, the literal Denim Daddy has its entire stock of goods on sale for 50% off.

Ira Sachs’s new film Peter Hujar’s Day resurrects downtown ’70s New York style through a charismatic Ben Whishaw performance and a well-fitting pair of Levi’s 501s. “They’re the perfect f*cking hot gay man jean,” one of the movie’s costume designers tells GQ.

With a buzzy Levi’s collaboration, a collection for dog walkers, and a new London store, Kostadinov is the cult designer of the moment.

American denim and British waxed canvas, together at last.

Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around we're at Levi’s in SoHo, venturing off Rte. 501 to try on underrated pieces from the denim powerhouse.