ACTIVATE

Built by Event Marketers.
For Event Marketers.

ACTIVATE is the first marketing event purposely built for event marketers.

Free to attend.

Multiple tracks.

All talks under 10-minutes.

What is Activate?

ACTIVATE is the virtual event that helps event marketers improve their marketing.

No fluff. Just practical advice from experts which you can apply to your own marketing efforts.

Join the Event Community

Meet 5,000+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. It’s a virtual event for event marketers.

Unlock the Vault

Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Everything is available to watch on-demand after each event in our exclusive Gleanin Vault™.

Lightning Talks

No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want.

Join the Event Community

Meet 5,000+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. It’s a virtual event for event marketers.

Unlock the Vault

Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Everything is available to watch on-demand after each event in our exclusive Gleanin Vault™.

Lightning Talks

No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want.

Agenda

OPENING SHOT

ALL TIMES ARE LISTED IN UK

14:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.

Gleanin Team

14:05

The Future of Event Marketing

An open conversation with the legendary Vice Chairman of Ogilvy, Rory Sutherland.

Rory Sutherland

Vice Chairman

Ogilvy

Vanessa Lovatt

LIGHTNING TRACKS

Tactical sessions for event marketers

14:15

The Event Market is Oversaturated. Here’s How Reputation Becomes Your Competitive Edge.

Learn how to use influencers, intentional community building, and word of mouth to stand out in an oversaturated events market.

Dara Burg

Event Marketing Team Lead

Cvent

14:30

Humanising Event Marketing

Discover how to transform flat event campaigns into engaging, human-centric journeys using short-form video and multichannel advocacy.

Charlie Taylor-Martin

Marketing Campaigns Manager

Easyfairs

14:40

Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI

Standardise your engagement signals so AI can accurately score intent, prioritise pipeline, and generate the "reason codes" that get sales to actually follow up.

Vinnu Deshetty

Instructor

Event ROI Coach

14:15

Shorten the Gap: Language as the Bridge Between You and Your Event Audience

How using a strong, consistent tone of voice for your event can help your audience get to know, like and trust you before they attend.

Mel Barfield

Managing Partner

Copy or Die

14:30

AEO & GEO for Events

Five concrete, jargon-free steps to start winning visibility in AI-powered search today.

Joe Walter

Head of Digital Performance

Hyve Group

14:40

How UGC Is Driving Real Event Conversions

How authentic, creator-led content has increased conversion rates for Sweets & Snacks Expo, Display Week, and NAB Show.

Sara Fellows

Senior Director of Communications

mdg

14:15

How to Navigate AI in PPC for B2B Events

The AI in PPC you need to master now for optimal ROI, and what’s coming next.

Dominic Bird

Head of Inbound & Paid Media

Marketing Pro Group (MPG)

14:30

Your Data is Sitting There. You're Just Not Using It.

What good looks like when you centralise your data to personalise comms, win back lapsed attendees, and predict who'll rebook.

Vanessa Lovatt

Founder

Event Tech World

14:40

AI Search: The New Rules For Event Visibility

What high-performing event websites are doing differently to stay visible in AI search.

Lucy Peppercorn

Head of Analytics & Reporting

Marketing Pro Group (MPG)

14:15

Optimising Event Visibility: How to Fix Your AI Discoverability

Practical ways to fix AI discoverability for your events.

Kirsty Ferguson

Senior Growth Manager

mdg

14:30

Your Events are a Content Strategy, Not a Calendar Event

A breakdown of the video-first framework that turns every event into a 6-month content engine.

Kelly Cheng

CMO

Goldcast

14:40

Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.

Event teams are brought in too late. Here's how to make sure your team Is viewed as a strategic asset, not a team of order takers.

Liz Lathan

Co-Founder

Club Ichi

THE FINAL WORD

ALL TIMES ARE LISTED IN UK

14:50