Lord Grade
Lord Grade of Elstree, showman, died on December 13th, aged 91
ALL he was trying to do, Lord Grade said, quite often, was “to give people pleasure after a hard day's work.” And he knew what things pleased people; they were the same things that pleased him. People wanted escapism, and that was what he gave them for more than a quarter of a century, from 1955, the start of commercial television in Britain, to 1982, setting standards, if that is the word, that persist to this day.
This article appeared in the Obituary section of the print edition under the headline “Lord Grade”
From the December 19th 1998 edition
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