Edita Kudláčová is the Head of Radio at the European Broadcasting Union. She works with EBU members as well as wider radio and podcast industry across strategic topics related to both live radio as well as on-demand audio. These include working closely with relevant international committees and professional groups on advocacy for radio on European level, radio and audio distribution via connected screens and dashboard, as well as creating space for senior audio makers and radio creatives to share, network and learn from each other.

Prior to EBU, Edita worked at Czech Radio where among other projects she set up an innovation team Creative HUB. The main focus was to develop fresh ideas and new concepts into tangible projects that helped with the overall transformation of the public service broadcaster.  For many of their projects, the team won multiple national as well as international awards in journalism and innovation.

Martin has masterminded some of the world’s most significant major events including the London 2012 Olympic and Paralympic Opening and Closing Ceremonies, Hull UK City of Culture 2017, Unboxed; Creativity in the UK and most recently the ceremonies and cultural programmes for Birmingham Commonwealth Games 2022 and Eurovision 2023 in Liverpool on behalf of Ukraine. In October 2024 he was appointed Director, Eurovision Song Contest at the European Broadcasting Union over seeing all aspects of the worlds biggest music show

He was an advisor to the Japan 2020 Olympic and Paralympic Games and the Dubai Expo 2020.  In 2018 He was made CBE in The Queen's New Year Honours List. Eurovision 2023 received two Royal Television Society and BAFTA awards. He is Chair of IKON contemporary art gallery in Birmingham and Visiting Professor, Events,  at Manchester Metropolitan University.

Matthew Trustram is a media professional with over 15 years’ experience supporting public service broadcasters across Europe.

As the EBU’s Head of Television, he manages co-productions and strategic collaboration within the EBU community, helping broadcasters develop innovative formats and coordinate shared investment in music, drama, and cultural content.

Key achievements include negotiating and managing the EBU’s multi-year rights deal with the Vienna Philharmonic Orchestra—including the renowned New Year’s Concert—the 2020 launch of the Eurovision TV Programme Exchange, and the development of the EBU’s overall co-production strategy.

With a background in humanities and broadcast communications, Matthew is fluent in English, French, and Italian. He has a strong track record in stakeholder engagement, rights negotiation, and cross-cultural collaboration.

Passionate about public service values, he combines strategic thinking with hands-on project delivery to build sustainable models for cooperation in a fast-evolving media landscape.