threat

…resolved conventionally, by displays and threats, rather than by out-and-out fighting. For example, why does a stag, instead of using its antlers in an all-out bid for victory, withdraw from a fight after an exchange of roars, thus leaving its rival in possession of a group of fertile females?

Second, rumor spreads when events threaten the understandings upon which normal life is based. A major disaster or scandal presents such a challenge. Any change in the regular accommodations between potentially conflicting or competing groups in society similarly calls into question routine patterns of conduct. The suggestion that management may…