Amazon Data Will Be Available on Netflix Inventory in the UK May 18

The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.

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Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push

Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers  and agencies

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The Funnel Is Dead: Now What?

Conversations with Sephora, SmartCommerce, Liquid Death, and more.

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This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.

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Dentsu Revamps Its AI Platform for an Agentic Future

Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition. 

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Data Dominion: How Zeta Global Cracked the AI Code for the Next Generation of Martech

What it looks like to keep growing at 30% a year while the broader martech category grows at 10%.

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Google Brings Marketing Mix Modeling to the Masses, No Coding Needed

The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.

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Stic Raises $10 Million to Put OOH Advertising in the Driver’s Seat

The 22-year-old founder is turning gig drivers into mobile billboards, giving them extra income while offering brands a smarter, more flexible way to advertise.

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Omnicom Could Buy These Retail Media Tech Firms to Challenge Publicis

Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing.

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EXCLUSIVE: Media Buyers Are Being Pushed to Switch to The Trade Desk’s Kokai—and Hitting Glitches on the Way

Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it

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Google Analytics Adds Cross-Channel Budgeting Tools for Marketers

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

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Adobe, Amazon Team Up With First-Party Data Partnership

Adobe and Amazon have launched a new data partnership to help advertisers pinpoint ideal audiences, improve their campaigns, and tap into valuable data about how customers shop.  Announced Monday, Amazon [...]

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Call for Nominations: 2025 ADWEEK Tech Stack Awards

The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and [...]

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Adobe Doubles Cannes Spend to Court AI-First Creators

Adobe spent twice as much on its Cannes Lions presence this year, its vp of marketing, Stacy Martinet, told ADWEEK. 

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TikTok Extends Gen AI Tools to WPP Open, Adobe Express

TikTok has unveiled a slate of AI tools designed to automate creative production. They’ll not only live natively on TikTok but will also be integrated within Adobe Express and WPP [...]

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