TVING (Korean: 티빙) is a South Korean exclusive subscription video on-demand, over-the-top, streaming television service operated by TVING Corporation, a joint venture comprising CJ ENM (CJ Group), Naver and JTBC by its JTBC Studios, now called SLL.[2][3] TVING distributes television series, specials, variety shows, films, documentaries, animations, and sports.[4][5]

TVING
Logo of TVING
Screenshot of TVING homepage on July 7, 2021
Native name
주식회사 티빙
Type of site
OTT platform
FoundedMay 31, 2010; 15 years ago (2010-05-31)
Area servedSouth Korea
Owners
Key peopleChoi Ju-hee (CEO)
URLwww.tving.com (in Korean)
Users4.2 million (As of 2024)[1]

History

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TVING was launched on May 31, 2010, by CJ HelloVision.[6] In January 2016, the service was transferred to CJ E&M.[7] On September 17, 2019, CJ E&M and JTBC Studios, now SLL signed an MOU to establish a new joint venture company to operate the service.[8] On October 1, 2020, the joint venture company was launched as TVING Corporation and Yang Ji-eul became the first CEO of the entity.[9] On April 29, 2021, TVING announced that it would no longer provide real-time TV channels for free with paid subscription needed in order to view the content moving forward.[10] On June 30, 2021, it was announced that Naver has invested 40 billion into TVING Corporation, making Naver the second largest shareholder group at 15% after CJ E&M.[11][12]

During the TVING Connect online event, TVING announced plans to launch the service in Japan and Taiwan by 2022. TVING is also in talks with Naver subsidiary Line Corporation for launching the platform in other Asian countries, along with the United States and Europe.[13] As of August 2025, they haven't rolled out their global expansions as they planned.

In December 2021, TVING announced a paternship featuring CJ content with Paramount Global (formerly ViacomCBS) and launch Paramount+ as a content hub on TVING, which was set to be launched on June 16, 2022.[14] It also announced that it would release K-dramas co-produced by both CJ (including Studio Dragon and newly formed CJ ENM Studios) and Paramount.[15][16] The partnership was eventually ended as Paramount Global having their financial struggle.[17]

In July 2022, CJ ENM and telecom giant KT announced that KT-owned streaming platform Seezn [ko] will be merging with TVING.[18][19] It was also confirmed that once the merger is finalized, TVING will become South Korea's largest streaming platform and will be competing against Netflix, which has dominated the Korean streaming markets.[20] The merger was approved by the Korean Fair Trade Commission in October 2022.[21] They also planned to merged with one of their local competitor, SK Telecom's Wavve, to gap against Netflix.[22]

On June 29, 2023, Choi Ju-hee was appointed as the new CEO of TVING.[23]

In March 2024, TVING signed a '2024–2026 KBO League Wired and Wireless Broadcasting Rights Business Contract' with the Korea Baseball Organization (KBO), acquiring the right to broadcast all KBO League games live in the new media sector.[24] In addition, CJ ENM was selected as the official broadcaster for professional basketball for four seasons starting from the 2024-2025 season and provided streaming services through TVING.[25] In December 2024, TVING cooperated with AppleTV+ to launch the 'Apple TV+ Brand Zone' that allows users to enjoy contents of 'Apple TV+' through the TVING app.[26]

In 2025, TVING formed a global partenership with Disney+ and launched the first bundle product in Korea that allows users to access TVING, Wavve, and Disney+ together.[27]

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Programming

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Availability

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Availability timeline
Release date Country/Territory Release partner(s) Ref.
October 1, 2020 South Korea N/a [9]
Late 2025 Hong Kong HBO Max [28]
Indonesia
Malaysia
Philippines
Singapore
Taiwan
Thailand
November 5, 2025 Japan Disney+ [29]

See also

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References

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  1. Brzeski, Patrick (August 14, 2024). "Tving Begins to Make Gains on Netflix in Korea's Streaming Market: Study". The Hollywood Reporter. Retrieved February 2, 2025.
  2. Lee, Jung-hyun (September 17, 2019). "지상파 이어 CJ ENM-JTBC도 OTT 출범 '맞손'" [Following terrestrial broadcasting, CJ ENM-JTBC also launched OTT 'joint hand']. Yonhap News Agency (in Korean). Archived from the original on July 17, 2021. Retrieved July 17, 2021 via Naver.
  3. Park, Jong-jin (October 2, 2020). "CJ ENM·티빙 분사 완료...JTBC 등과 합작 본격화" [CJ ENM, TVING spin-off completed ... full-scale collaboration with JTBC]. Electronic Newspaper (in Korean). Archived from the original on July 17, 2021. Retrieved July 17, 2021 via Naver.
  4. Lee, Soo-ki (May 3, 2021). "Local OTT services become more popular as Netflix stalls". Korea JoongAng Daily. Archived from the original on May 22, 2021. Retrieved May 22, 2021.
  5. "New TVING Original Lineup for 2025". CJ Newsroom. CJ Group. February 27, 2025. Retrieved April 9, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  6. Kim, Tong-hyung (May 31, 2010). "Cable television plugged into Internet". The Korea Times. Archived from the original on July 17, 2021. Retrieved July 17, 2021.
  7. Yoon, Sung-won (November 30, 2016). "CJ E&M pushing to revitalize internet-based broadcast platform". The Korea Times. Archived from the original on July 17, 2021. Retrieved July 17, 2021.
  8. Hwang, Hye-jin (September 17, 2019). "JTBC, CJ ENM와 MOU 체결 "OTT 합작법인 출범"(공식)" [Signed MOU with JTBC and CJ ENM "launch of OTT joint venture"]. Newsen (in Korean). Archived from the original on July 17, 2021. Retrieved July 17, 2021 via Naver.
  9. 1 2 Yoon, Ji-hye (October 5, 2020). "CJ ENM, 티빙 물적분할 완료" [CJ ENM completes the division of TVING]. iNews 24 (in Korean). Archived from the original on July 17, 2021. Retrieved July 17, 2021 via Naver.
  10. Ham, Na-yan (March 29, 2021). "[전문] 티빙, 실시간TV 무료로 못 본다 (공식)" [[Full text] TVING, real-time TV cannot be watched for free (Official)]. Sports Donga (in Korean). Archived from the original on July 7, 2021. Retrieved July 7, 2021 via Naver.
  11. Han, Kyung-woo (June 30, 2021). "CJ ENM "티빙, NAVER 대상 400억원 규모 3자배정 유상증자" [주목 e공시]" [CJ ENM "TVING, capital increase of 40 billion won for NAVER" [Notice e-disclosure]]. The Korea Economic Daily (in Korean). Archived from the original on July 17, 2021. Retrieved July 17, 2021 via Naver.
  12. Frater, Patrick (July 1, 2021). "Korea's Naver Expands Investment in CJ ENM Streamer TVING". Variety. Archived from the original on July 2, 2021. Retrieved July 17, 2021.
  13. Kim, Bo-ram (October 18, 2021). "TVING plans to launch service in Japan, Taiwan next year, in U.S. in 2023". Yonhap News Agency. Archived from the original on December 1, 2022. Retrieved March 10, 2023.
  14. Lee, Jian (May 24, 2022). "Paramount+ to launch in Korea next month in partnership with TVING". Korea JoongAng Daily. Archived from the original on May 24, 2022. Retrieved May 24, 2022.
  15. "ViacomCBS and CJ ENM Ink Global Content Pact, Will Launch Paramount Plus in South Korea". Variety. December 7, 2021. Archived from the original on April 30, 2022. Retrieved December 8, 2021.
  16. Ravindran, Manori (February 15, 2022). "'Sexy Beast' Prequel Among Offerings in Paramount Plus International Scripted Slate (EXCLUSIVE)". Variety. Archived from the original on March 24, 2022. Retrieved February 15, 2022.
  17. Frater, Patrick; Spangler, Todd (May 22, 2024). "Paramount Global and Korea's CJ ENM Scale Back Strategic Partnership". Variety. Retrieved February 7, 2024.
  18. "TVING and Seezn will merge to form Korea's largest streaming service". Korea JoongAng Daily. July 14, 2022. Archived from the original on July 14, 2022. Retrieved July 14, 2022.
  19. Frater, Patrick (July 17, 2022). "TVING and Seezn Korean Streaming Platforms to Merge". Variety. Archived from the original on July 21, 2022. Retrieved July 19, 2022.
  20. "TVING and Seezn may merge as Netflix trounces market". Korea JoongAng Daily. July 13, 2022. Archived from the original on July 18, 2022. Retrieved July 13, 2022.
  21. Frater, Patrick (October 31, 2022). "Korean Regulator Approves Merger of Streamers TVING and Seezn". Variety. Archived from the original on November 10, 2022. Retrieved November 3, 2022.
  22. Middleton, Richard (November 29, 2024). "Korea's CJ ENM and SK Group invest to power Netflix competitor". Broadcast Now. Retrieved December 4, 2024.
  23. Yoon, ki-baek (June 29, 2023). "티빙 새 대표에 최주희 전 트렌비 CBO" [Choi Joo-hee, former CBO of Trenvi, appointed as new representative of Tiving]. eDalily (in Korean). Archived from the original on January 31, 2024. Retrieved January 31, 2024 via Naver.
  24. Kim, Dae-young (March 4, 2024). "프로야구 이젠 티빙으로 본다…티빙, 중계권에 '1350억' 투자" [Now Watch Pro Baseball on TVING… TVING Invests '135 Billion Won' in Broadcasting Rights]. The Korea Economic Daily (in Korean). Retrieved April 9, 2026.
  25. Kim, Dong-chan (June 27, 2024). "프로농구 주관방송사에 CJ ENM…KBL과 4시즌 간 계약" [CJ ENM named as professional basketball broadcaster… Signs 4-season contract with KBL]. Yonhap News Agency. Retrieved April 9, 2026.
  26. Lee, Jeong-hyeon (November 25, 2024). "티빙, '파친코' 포함 애플TV+ 브랜드관 신설" [TVING Opens New Apple TV+ Brand Zone Including 'Pachinko']. Yonhap News Agency. Retrieved April 9, 2026.
  27. Chae, Ban-seok (November 18, 2025). "월 2만1500원에 티빙-웨이브-디즈니플러스…국내 첫 '3자 OTT 결합' 이용권 출시" [TVING-Wavve-Disney+ for 21,500 won per month… Korea’s first ‘3-way OTT bundle’ pass launched]. Hankyoreh (in Korean). Retrieved April 9, 2026.
  28. "TVING hub on HBO Max in APAC". Advanced Television. January 6, 2026. Retrieved January 17, 2026.
  29. "ディズニープラスが韓国のエンターテインメント企業CJ ENMとコンテンツパートナーシップを締結し、TVINGの代表作を日本で配信" [Disney+ has formed a content partnership with South Korean entertainment company CJ ENM to distribute TVING's flagship titles in Japan]. The Walt Disney Company (Japan) Ltd. (in jp). November 4, 2025. Archived from the original on February 13, 2026. Retrieved May 14, 2026.{{cite web}}: CS1 maint: unrecognized language (link)
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