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| Founded | 2016 |
|---|---|
| Founder | Daniel Winer, Cole Mecray (Co-Founder) |
| Headquarters | United States |
Area served | International |
Key people | Gordon Ramsay |
| Products | Cookware |
| Brands | N/A (HexClad operates as its own brand) |
| Owner | Daniel Winer (Founder & CEO), Cole Mecray (Co-Founder) |
| Members | Chef Ambassador(s): Nancy Silverton, Dominique Crenn, Clare Smyth, Paul Ainsworth, Natsuko Shoji |
| Website | https://hexclad.com/ |
HexClad is a Los Angeles-based cookware company founded in 2016 by Daniel Winer and Cole Mecray. Known for its patented hexagonal design, HexClad produces hybrid non-stick cookware and has gained attention through celebrity endorsements—most notably from chef Gordon Ramsay.[1] The company also became the first cookware brand to advertise during the Super Bowl LIX.[2]
Founding and expansion
editIn 2016, Daniel Winer, alongside Cole Mecray, invested his personal savings, 401(k), and paychecks to keep the company afloat during its early years.[3][4]
As of 2025, the company has become a $1 billion valued brand[5].
Products
editHexClad manufactures cookware that incorporates both stainless steel and non-stick features. Its product line includes frying pans, saucepans, stockpots, and woks.[6][7][8]
Celebrity endorsements
editHexClad has received media attention in part due to endorsements from chef Gordon Ramsay, who has described the cookware as his preferred brand. [9][10][11] The company has also partnered with other celebrities, including musician and cookbook author Benny Blanco, who collaborated with HexClad on a sustainable tie-dyed apron collection.[12]
HexClad was the first cookware brand to ever advertise during the Super Bowl, debuting a commercial in Super Bowl LIX featuring featuring Gordon Ramsay cooking for Pete Davidson and aliens.[13] That same year, HexClad was announced as the official kitchenware partner of the New York Yankees.
References
edit- ^ "What is HexClad? | About The Best Hybrid Cookware". HexClad Cookware. Retrieved 2025-07-23.
- ^ Koigi, Marketing Report | Bob. "HexClad makes history as first cookware brand to air super bowl commercial". Marketing Report. Retrieved 2025-07-23.
- ^ Sauer, Megan (2023-09-06). "CEO spent his savings, 401(k) and paychecks to keep his cookware brand afloat—now it brings in over $170 million a year". CNBC. Retrieved 2025-07-23.
- ^ Welk, Hannah (2023-12-11). "HexClad Pivots From Juice to Pots and Pans". Los Angeles Business Journal. Retrieved 2025-09-29.
- ^ Reporter, Mike Petro News Business (2025-05-12). "Danny Winer's Buffalo roots help drive billion-dollar cookware company HexClad". Buffalo News. Retrieved 2025-08-13.
{{cite web}}:|first=has generic name (help) - ^ "HexClad Science | HexClad Induction Cookware". HexClad Cookware. Retrieved 2025-07-23.
- ^ "I Tested the HexClad Cookware Set: Here's How It Lived up to Its Claims". Good Housekeeping. 2024-10-10. Retrieved 2025-09-29.
- ^ "All Cookware Sets | Best Hybrid Cookware". HexClad Cookware. Retrieved 2025-07-23.
- ^ Cochrane, Ellis (2025-09-10). "HexClad Cookware Review: I found out if Gordon Ramsay's favourite pans are worth it for home cooks". The Telegraph. ISSN 0307-1235. Retrieved 2025-09-29.
- ^ "HexClad - Gordon Ramsay's Favorite: The Story of HexClad & Danny Winer". The Story Of A Brand. August 8, 2024.
- ^ "Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?". Inc. August 25, 2024.
- ^ Woerner, Meredith (2024-04-26). "Benny Blanco Teams Up With HexClad, Reveals Sustainable Tie-Dyed Apron Collab (EXCLUSIVE)". Variety. Retrieved 2025-07-23.
- ^ "HexClad Super Bowl Ad Draws Gordon Ramsay and Pete Davidson". 2025-01-31. Retrieved 2025-07-23.