Hey, did you hear that Disney is buying out Marvel? Huh? Did ya? No, didn't think so. They're keeping it pretty hush-hush, and no one on the Internet is freaking out in the slightest.
Ho, ho.
I've long since given up on getting worried about this sort of thing. Instead, I'm intrigued. I'm fascinated not only by where this is going, but what it has already affected. If the sale's been in the offing, behind the scenes, for most of the year, that explains a lot of the Marvel-related news of the past few weeks....
- Sony rushing the new
Spider-Man films into production
- Marvel's movie house ramping up the
Avengers slate as quickly as it can
- Quesada promising an imminent end to
Dark Reign followed by "a year without cross-overs"
- Fox screaming "LOOK HUGH JACKMAN IS GROWING HIS SIDEBURNS AGAIN UNDER OUR CONTRACT THAT COUNTS AS GREEN-LIGHTING A NEW
WOLVERINE MOVIE LEAVE OUR RIGHTS ALONE ARRGH!"
It could well be a clearing of the slate for the new bosses. Disney keeps saying it's "business as usual", with the caveat that business will change once existing licences expire. Any editorial shift, within Marvel's various departments, will likely occur once established plans - such as
Dark Reign - have concluded.
And what will the Marvel Universe look like once the Mouse takes the control? Scarcely different, I'd wager. I can't see Disney caring enough to meddle - it's more interested in the movie, TV and merchandising dollars than what appears on the comic pages. Some commentators fear Disney will force Marvel to sacrifice its character development and continuity in order to preserve the iconic marketability of its stable. Seriously guys: it’s not like Marvel isn’t already prepared to shat on its own canon, continuity and character development for the sake of mass-market appeal (see:
One More Day).
I'd love to see someone do a webcomic or cartoon on the fanboy reaction. Maybe have all the Marvel characters wearing Mouse Ears and screaming "BUSINESS AS USUAL!!!" whenever the DC characters point incongruities out to them.
"Hey, Punisher, why are you carrying Super-Soakers instead of cannons and machine guns?"
"I've always carried Super-Soakers. What are you talking about?"
"But didn't you used to kill..."
"BUSINESS AS USUAL!!!"
There are, as my five-year-old daughter pointed out this morning, plenty of upsides to this. Marvel cartoons on the Disney Channel, Marvel attractions at Disney World, Spidey toys in Disney shops, crossover merchandise... maybe even Donald Duck as the Hulk. My wife's looking forward to the
Disney Princess Storm doll. I'm thinking
Spider-Girl might get another lease on life, given the Mouse's love of the female fan dollar.
raisedbymoogles mentioned the possibility of Marvel characters in
Kingdom Hearts III, and I just about passed out from joy.
That's the way I wish people would look on this news: as a corporate, financial, business decision that could be fun, not as the death knell for anything "mature" in Marvel comics. I'd love for every geek in the world to calm down, wait and watch, and find the positives in this merging of two of the biggest icons of our childhood.
And while I'm making impossible wishes upon a star, I'd also like a pony.
Greet the Fire as Your Friend,
SF