A meal to keep your Merc with a Mouth full.
Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a Crossover in adspace. More formally known as Cross Promotion, this trope's been in existence for at least as long as McDonald's has been giving away licensed toys.
While this has some pros, the cons often outweigh them; rarely do the two items/shows/etc. mesh, and the commercial can end up less interesting and more surreal as a result, or even result in straight up Fridge Logic. Often a part of a larger promotion/marketing campaign, since it takes a lot of effort for two companies to get together.
Compare Commercial Switcheroo, where you lead in with a fake commercial then bring in the real one, and Product Switcheroo Ad (demonstrating that a cheap product is so high-quality that it could pass for its pricier counterparts), where you open with one product then bring in the actual product later to show up the first one.
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Examples:
Airlines
- Air New Zealand is an airline that goes the extra mile with it's tie-ins, especially ones with The Lord of The Rings and The Hobbit with two safety
videos that both went viral when they debuted.
- American Airlines had partnered with Disney to promote their movie, Planes while also touting their rebrand.
- In 2016, Turkish Airlines released two Super Bowl ads for two new "destinations" that also tied into Batman v Superman: Dawn of Justice. One was for Gotham City, featuring Bruce Wayne, and the other was for Metropolis and featured Lex Luthor.
- United Airlines has also done a Star Wars tie-in with the release of The Rise of Skywalker.
Anime and Manga
- On February, 28th 2025, One Piece did a cross promotion event with the Los Angeles Lakers where fans could win prizes like One Piece-themed t-shirts, basketball cards, and figures. Said event even featured official art of the Strawhat crew◊ all decked out◊ in Lakers uniforms◊ as well as a short animation.
- Beginning in 2018, the Pretty Cure franchise has featured elements from their movies in-series to promote the films:
- For the HuGtto! Pretty Cure movie, there was an episode featuring every single Pretty Cure making a cameo.
- Star★Twinkle Pretty Cure had an episode featuring movie exclusive character Mary Ann.
- Tropical-Rouge! Pretty Cure had a segment in episode 33 featuring the cast of HeartCatch Pretty Cure!, who had a prominent role in the Tropical Rouge movie.
- A scene in one episode of Delicious Party♡Pretty Cure featured cameos of the four teams who appear in the short paired with the movie.
Computers and Smart Devices
- An ad promoted both Google Photos and Zootopia (2016).
- Another ad for Google Pixel 3 touted exclusive content for Avengers: Endgame.
- Another ad
- HP, as part of their partnership with DreamWorks Animation, made this commercial for their photo printers, featuring the Penguins from the Madagascar movies.
- The aforementioned penguins were also featured in two commercials for Intel's i5 Processor.
- In the lead up to the release of Turning Red, Disney partnered with Mozilla to promote the film alongside the Firefox web browser, as red pandas are also known as "firefoxes".
Film
- Captain America: Brave New World has done both one with Tide about how the detergent can clean up a mess caused by the Red Hulk and one with American Family Insurance about how they can shield you from damage like Captain America.
- In late 1999, Disney ran a commercial advertising Toy Story 2 and Bicentennial Man (released only one month apart), complete with the characters from the former "reacting" to the actions of Robin Williams' character from the latter.
- A December 2017 UK radio ad for a furniture store announced "Everyone can save at the DFS winter sale. Even the cast of Early Man, in cinemas from January!" This crossover worked better in the television version of the campaign (Aardman Animations, the producers of Early Man, have also made DFS' TV ads for some years, so the link-up was more logical than most.)
- During the holiday season of 2000, in almost every place, there was a guarantee to see The Grinch’s green face. From Toys R Us to VISA, and even Nabisco, his presence was inescapable as his movie stole the show. RadioShack had a Grinch RC Car that could bring a lot of joy, and at Wendy’s, their Kids Meals included a Grinch toy. Eggo Waffles, Rice Krispies, and Sprite had one too; even the US Postal Service joined in the hullabaloo.
- Illumination Entertainment often has big marketing campaigns crossing over with other companies.
- The Lorax (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads for their new SkyActiv cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
- DNA testing service 23andMe did a cross-promotion with Despicable Me 3, in which Gru learns he is lactose intolerant (oh, and has a long lost brother!), among other things.
- Not only did they bring back their partnership with 23andMe to promote The Grinch (2018), they had the Grinch advertise the cash-back site Ebates, Wonderful Pistachios, and much like fellow Illumination film The Lorax's above-mentioned tie-in, Grinch-inspired menu items at IHOP.
- IHOP had a "Minions menu" to tie in with Minions: The Rise of Gru, with a commercial showing a Minion falling in love with a pancake stack.
- Jersey Mike's made a commercial crossing over with Migration to warn customers that their fresh bread might attract company. This allowed Jersey Mike's spokesperson Danny DeVito to interact in live-action with his character from Migration, Uncle Dan.
- Old Spice made a commercial with an astronaut going out into space looking like Mario in a tie-in with The Super Mario Galaxy Movie.
- The Lorax (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads
- The James Bond films have done various promotions and ads for different companies:
- Any time Bond or a character from a film drives a specific brand of car, expect driving scenes from said film appearing in commercials for the car make. Examples include AMC, BMW, Ford, Jaguar, and of course, Aston Martin.
- Starting with The World Is Not Enough, the franchise has done various ads with Heineken beer, with their first ad featuring Desmond Llewelyn's Q showing an MI6 assistant some beer-related gadgets he plans on taking to his retirement holiday. The ad for Die Another Day has Llewelyn's successor John Cleese answering to 007 via Beer Phone. The partnership carried over to the Daniel Craig films, whose ads have their own page.
- Speaking of Cleese, a Schweppes Tonic Water ad that played before Licence to Kill had him complaining about the film's violence, while being completely oblivious to the various assassination attempts that he keeps avoiding.
- Coca-Cola Zero has been a partner of the franchise since the Craig films, producing a commercial for Quantum of Solace, and another for Skyfall. This continued into 007 First Light, which got special edition cans.
- Another partner from the Craig films, Sony has released "James Bond edition" variants of their phones and made a few commercials, including a memorable Bravia ad promoting Quantum Of Solace.
- Timothy Dalton starred in a Lark Cigarettes ad, tying into Licence to Kill, where he had a pack of cigarette projectiles as one of his gadgets.
- Visa has also done a couple of commercials with Pierce Brosnan, when he played Bond. The first of which was with Tomorrow Never Dies, where, after a lengthy and elaborate series of ID checks, he tries to order a drink at a secret bar via check, only for the bartender to tell him they need to see some ID. Q then shows up and tells Bond that he should use a Visa Check Card instead. The second of which was with Die Another Day where Bond rides in a tuk-tuk through the streets of Bangkok to get to a dinner and avoid the traffic at the same time. The driver, meanwhile, relishes the opportunity to drive like Bond. Although he manages to get Bond to where he needed to be on time, his tuk-tuk falls apart. But Bond gives that driver his card, which he uses to get himself an even better one.
- Omega has been the longtime watchmaker for the films, with Bond always wearing an Omega Seamaster watch that's usually modified with gadgets. This has led to them releasing "James Bond Editions" of the Seamaster model, and of course, various commercials for said watches.
- Any time Bond or a character from a film drives a specific brand of car, expect driving scenes from said film appearing in commercials for the car make. Examples include AMC
- Men In Black famously partnered with Ray-Ban sunglasses.
- Fittingly considering the series, a lot of ads for Transformers (2007) doubled as ads for the vehicles that the Autobots transformed into. They even sold a special Ironhide and Bumblebee editions of the real-life vehicles that included the visual modifications they had on screen. (which, sadly, did not come with rocket launchers or turn into an alien robot).
- Lampshaded at the end of a trailer for The Muppets (2011): after plugging The Green Album (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion."
- In late 2021 Netflix did a promotional video that's essentially a Crossover between Red Notice, Army of the Dead / Army of Thieves and Money Heist, featuring Sarah Black (Gal Gadot), Ludwig Dieter (Matthias Schweighöfer) and Marseille (Luka Peroš) on a Zoom call reunion for thieves. Assane Diop from Lupin is also mentioned, being unable to attend the call.
- From it's very first movie, Pixar has had numerous tie-in commercials (some of which you will see in other folders in this page):
- The most prominent tie-ins in the early years of the studio came from fast food restaurants. It started with Toy Story, which had Burger King roll out a series of puppets and, of course, toys for that year's holiday season.
- Then three years later, McDonald's, introduced an Apple Cinamon dipping sauce for their McNuggets, although the commercial was derailed by Heimlich from A Bug's Life eating the reel and Flik getting upset.
- When the next holiday season rolled around, Toy Story 2 came out, and with it, another McDonald's commercial that mirrors the "crossing the road" scene from that movie.
- November 2001 heralded the release of Monsters Inc. and this is where the tie-in commercials start to branch out from fast food alone. Kraft Macaroni and Cheese had keychains of Mike and Sulley, and Dodge promoted its Caravan when the movie was released on home video, with Mike and Sulley hiding under it. However, that's not to say McDonald's didn't have toys in its Happy Meals that Thanksgiving.
- Then came the Summer of 2003, and Finding Nemo. Keebler had a promotion which included an inflatable Bruce toy, and Kellogg's had a card game on boxes of Frosted Flakes, which notably resulted in a lawsuit from Hasbro, who claimed it was too similar to their "Memory" game. In addition, McDonald's not only had the obligatory Happy Meal toys, but they also introduced a Raspberry Triple Thick milkshake.
- Fast forward to November 2004, when The Incredibles swooped in with its fair share of tie-in ads. Tide, Downy, and Bounce all promoted the movie in one ad, Pringles released chips with characters and quotes from the movie printed on them, and Kellogg's included "Super Launchers" in its cereal boxes. Even SBC had a couple of commercials.
- After that, Cars raced it way into theaters in the Summer of 2006, along with tie-in commercials from State Farm, Goodyear, AT&T (less than a year it merged with SBC), Hertz, and Energizer (for the home video release)
- The next movie that had a big push in tie-in ads was Toy Story 3, with Target, Visa, and even the US Postal Service got a tie-in with the movie.
- Cars 2 had an equally big amount of tie-in ads, including ones for State Farm (again), Target, and Kellogg's.
- For the release of Inside Out, Pixar not only brought back their partnership with State Farm, but also, appropriately enough Lumosity. They even made a couple of ads with Clorox as well.
- Later that same year, The Good Dinosaur had the most unique of tie-ins, with Wyoming Tourism, which made perfect sense considering the state's landscapes inspired the settings used in the movie.
- Just like it's predecessor, Finding Dory had a plethora of tie-ins, Go-Gurt had jokes on it's tubes, Kellogg's included "Cereal Chillers" in Froot Loops, and there were also ads for Coppertone Kids (naturally, because of course sunscreen would get some attention for a release in the middle of summer), Target, and Band-Aid.
- Their next movie, Cars 3, also had a tie-in with Coppertone Kids, along with AutoTrader.com, and Alamo Car Rental.
- Coco had a few of these too, including AirBNB, Cordoba Guitars (appropriately enough), and Ancestry.com (which is also very appropriate).
- That was the last time an original film from the studio was released in the 2010s, and the last two movies they released in the decade were sequels, the first of which was Incredibles 2, which included ADT Security, Clorox (again), Zillow, Sleep Number, and most interestingly of all, The American Egg Board. Also, for the first time in more than ten years, McDonald's had toys in it's Happy Meals.
- The second sequel was Toy Story 4, which also partnered with Clorox (making this the third time Pixar has partnered with them) along with GoRVing.com (which is incredibly appropriate), and Almond Breeze.
- After that movie, the tie-ins had mostly dried up (for various reasons), until the summer of 2024, when Inside Out 2 was released, and with it, a whole new plethora of tie-ins, including Uber (which also used it's partnership to introduce Teen accounts), Embark DNA, and Samsung.
- The most prominent tie-ins in the early years of the studio came from fast food restaurants. It started with Toy Story, which had Burger King roll out a series of puppets
- For Thanksgiving and Christmas in 2003, The Cat in the Hat was there, for all to see. Much like The Grinch three years prior, this movie tried to set the marketing world on fire. These included tie-ins from Hershey’s and Frito-Lay, and MasterCard even offered a special giveaway. P&G used Swiffer, Mr. Clean, and Febreeze, as well as Dawn and Cascade touting cleanliness with ease. Kellogg’s also wanted in on the fun, so they included toys of Thing Two and Thing One. But there are also two other ads this movie would bring, and both of them involve Burger King. One of them had Burger Bucks and ornaments, which were both good deals, while the other was for toys in its kids meals.
- Wicked and Wicked: For Good had no shortage of tie-in commercials:
- A Google Best Phones Forever ad depicted the iPhone as Glinda and the Pixel as Elphaba, with the iPhone hoping the Wizard will give her the Pixel's AI features, capped with the two singing "Defying Gravity."
- Another ad had the same setup, but instead had the phones talking about their friendship before they break into singing "For Good."
- Another ad
- Multiple Xfinity ads used Wicked imagery to promote their products. One depicted Ariana Grande and Cynthia Erivo going from children dreaming about performing to being cast in Wicked. Another had various props from the show (including the iconic black hat) dropping onto the yellow brick road, with a "Drop everything" tagline to promote Black Friday sales. Notably, both Xfinity and Universal (which produced Wicked) are Comcast properties.
- A different commercial featured Jeff Goldblum in costume as The Wizard, with his son alongside him. It starts in black and white, but as it goes on and Goldblum uses the Xfinity WiFi, the color fades in and it stays that way for the rest of the ad, while everything surrounding them starts to resemble the Land of Oz with the Emerald City in the background.
- A different commercial
- A Google Best Phones Forever ad
Financial Services
- Aflac has done a few commercials that tied into movies, especially animated movies (in each one's animation style, no less), that involved their mascot, the Aflac Duck. The earliest known instance of this came in 2004, when they released an ad that tied into A Series of Unfortunate Events (2004).
- They also partnered with Pixar to promote two of their movies, the first time with Up, and the second time with Toy Story 3.
- DreamWorks Animation also partnered with Aflac for a commercial to promote Puss in Boots: The Last Wish.
- They also partnered with Pixar to promote two of their movies, the first time
- A UK advert for Barclaycard in May 2018 featured The Electric Mayhem talking about gigging in Britain, with cameos by the rest of The Muppets. They didn't actually say "And that gig is The Muppets Take the O2, tickets still on sale!" but...
- The Compare the Meerkat "Meerkat Movies" promotion, which offers Compare the Market customers 2-for-1 movie tickets, has several advertisements promoting specific then-recent movies that customers could go watch in theaters. A few movies, like Batman v Superman: Dawn of Justice and The Last Jedi, even got tie-in dolls of the meerkats dressed as the movie characters!
- From 2020, UK insurance company Direct Line has run a series of TV adverts featuring a main character from a recentish superhero movie, with the gag being that they don't need to do anything because Direct Line has it covered (for example, the first one had Bumblebee racing to rescue a woman whose car has crashed, only to be told that Direct Line have picked up the car and arranged a taxi).
- A series of Farmer's Insurance commercials from 2019 simultaneously promoted the 50th anniversary of Sesame Street by having spokesman J. K. Simmons appear alongside that show's Muppet characters.
- Their experience with cross-promotions goes back further than that. In 2012, they had a commercial that had Simmons dress a group of people like The Avengers, to tie-in with the movie.
- In addition, they did another commercial that tied into Red One, which is very apropos considering that J. K. Simmons himself plays Santa in that movie.
- Their experience with cross-promotions goes back further than that. In 2012, they had a commercial
- A 2014 ad features the Ms. Brown M&M struggling to purchase insurance from the GEICO Gecko, because they only do insurance plans for humans, and not sentient candies. She proceeds to bump into the Hump Day Camel on her way out. Berkshire Hathaway owns both.
- Another Geico ad features the Gecko changing mid-ad to promoting Helzberg Diamonds. Berkshire Hathaway owns Helzberg as well.
- They also had an ad revealing that Geico customers were happier than the Pillsbury doughboy on his way to a baking convention.
- Foghorn Leghorn appeared as an example of a bad audiobook narrator (I say, a really bad audiobook narrator, son) in an ad from the early New Tens.
- Way back when they started using the Gecko, he was shown at a talking animal audition, which included the recently fired Taco Bell dog.
- The Gecko would appear in some ads where he would be in various video games, mainly Portal, Tetris, and Cuphead.
- There have been a few instances of Geico ads tying in with movies as well, the earliest of which was for The Princess and the Frog of all things. In one ad, Prince Naveen (in frog form) calls the Gecko about being cursed and tells him what happened, before the Gecko asks him if he knows any princesses who could kiss him. In another ad, the Gecko mentions people can't tell the difference between a gecko and a frog while a crowd coming out of a screening for the movie tries to kiss him.
- The Gecko has also promoted movies from Marvel Studios three separate times. The first time was when he talked to action figures of The Avengers as part of a promotion for Avengers: Infinity War.
- He also imagined what he would do if he could wield the power of the Infinity Gauntlet in a promotion for Avengers: Endgame.
- Finally, A 2021 ad for Geico featured the Gecko imagining what things would have been like if he had been an Eternal, while promoting Eternals.
- There have been a few instances of Geico ads tying in with movies as well, the earliest of which was for The Princess and the Frog of all things. In one ad
- Liberty Mutual released an ad featuring its mascots Limu Emu and Doug where the latter tries and miserably fails to get superpowers from a spider bite, as part of a promotion for Spider-Man: No Way Home.
- They were also featured in an ad that promoted Ghostbusters: Frozen Empire.
- They were also featured in an ad
- One MetLife ad praised Colgate, Chevrolet, and Crayola for using MetLife insurance, with the Peanuts characters visiting the companies to check out the products.
- Progressive:
- An ad released in advance of the October 2021 premiere of The Addams Family 2 featured the Progressive characters, including Flo, as "The Progressive Family," while also promoting the film.
- Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house promoting Barbie (2023). Jamie acts if they all don't know whose house they're in front of, commenting, "I'd love to tell you who her boyfriend is, but I don't think I Ken," even though it's clear they all know whose it is.
- Another in 2024 promotes Beetlejuice Beetlejuice stating that their insurance provides "protection from the unexpected." While everyone tries to stop Jaime from saying “Beetlejuice.”
- Yet another in 2025 highlights their "Accident Response" feature while promoting Superman (2025).
- An ad
- State Farm had a crossover campaign with Haunted Mansion (2023) in which Jake from State Farm assures a woman she's ensured against spooky accidents in her mansion. Tiny text at the bottom of the screen informs potential customers that State Farm does not provide coverage for paranormal incidents or losses.
- VISA made a number of entire commercials for real life vacation resorts and such, then noting at the end that said location doesn't accept American Express, so be sure to bring your VISA card instead. They do the same with the Olympic Games as they really do not accept any other type of card at the events.
Food and Drink
Restaurants
- Kids' meals (especially ones from McDonalds, which have had so many Happy Meal tie-ins, you could fill an entire page with them) often come with toys themed after a big-name intellectual property. The fast food joint inevitably makes sure everybody in the country knows. Not every chain engages in these shenanigans, though.
- McDonalds sometimes includes toys themed after two intellectual properties. The one buying the meal usually only gets one of these, though (they get a choice of which one they want).
- Parodied in an episode of John Finnemore's Souvenir Programme, when the burger bar rep and the film company rep can't figure out which of them is supposed to be paying the other for this.
- There is a rare instance where kids were NOT the target demographic for a meal at McDonalds. In March 2026, they collaborated with Netflix to create two unique meals to promote KPop Demon Hunters (Coincidentally, right after that movie had won two Academy Awards). A regular meal themed to HUNTR/X, and a breakfast meal themed to the Saja Boys. The HUNTR/X meal included a 10-Piece McNugget with fries featuring ramyeon-flavored french fry seasoning, and two unique sauces (one sweet, one spicy), while the Saja Boys breakfast meal included a Sausage McMuffin with Egg featuring a "Spicy Saja Sauce" alongside a hashbrown and a drink. In addition, there was also a Derpy McFlurry with berry sauce and blackberry boba balls, and both meals included collectable cards featuring characters from the movie.
- Speaking of fast food, Burger King/Hungry Jack's created the Iron Man Burger around the release of Iron Man 2.
- Their Japanese outlets offered a special-edition Whopper promoting the launch of Microsoft Windows 7. Appropriately, it had seven patties, and sold for ¥777.
- In 2000, they released a commercial that tied into the DreamWorks/Aardman film Chicken Run, which is not only ironic, considering the chickens from the movie are presumably trying to get people to eat cows instead of them, but is also noteworthy because it resulted in a copyright lawsuit from Chick-fil-A, who claimed the commercial plagiarized their famous "Eat Mor Chikin" campaign.
- Another burger made as a tie-in was the Black Stack BBQ Griller, made to promote Men in Black II.
- Also, their Rodeo Burger, which was developed to promote Small Soldiers. The food promotion outlasted the film by several years and managed to get copied by other restaurants.
- Their BBQ Double Stackticon for Transformers: Revenge of The Fallen.
- One of these tie-ins that went viral was the “Spider-Verse Whopper,” a limited-time offering made to promote Spider-Man: Across the Spider-Verse. It had red buns and Swiss cheese, and the strange color of said buns is what caused it to go as viral as it did, because some thought it was fun, and others were concerned about whether or not it was even safe to eat. Fortunately, there were no reports of any health problems (serious or otherwise) involving that burger.
- The Mandalorian and Grogu would have a it's own menu with a selection of food items, including a BBQ Bounty Whopper and Grogu's Blue Cookie Shake, alongside collectible cups.
- Arby's did one in 2023 for Good Burger 2, advertising a meal featuring an actual "good burger" even as the cartoon burger seen in the film's poster asks if they're doing a promo for the film.
- In 2001, Baskin-Robbins created a "Hot Sludge Sundae" and "Swamp Fizz" to promote Shrek.
- Then in 2003, they created several new flavors and two new sundaes themed to Wolverine and Storm to promote X2: X-Men United.
- They also had a "Deep Blue Menace" sundae to promote Sinbad: Legend of the Seven Seas that very same year.
- Then in 2003, they created several new flavors and two new sundaes themed to Wolverine and Storm to promote
- Denny's also did this with the The Hobbit: An Unexpected Journey, and it’s follow-up, The Hobbit: The Desolation of Smaug claiming to serve a breakfast special large enough to satisfy a Hobbit... at least until it's time for second breakfast.
- They also had a menu themed to Fan4stic called the “Slamtastic 4 Menu,” with various items that were made to reflect the members of the team.
- Jack in the Box had a joint campaign with Deadpool & Wolverine. Sometimes this amounted to Jack simply reminding the viewers to see the movie after boasting about his new deal, and sometimes Jack roped Deadpool into working for him (complete with a little cone hat) to compensate for trashing his studio.
- Little Caesars had a limited-time offering of a Batman Calzony pizza to coincide with The Batman (2022). It was a pepperoni pizza blended with a calzone, and it was shaped like a bat.
- Another limited-time offering from Little Caesars was the Fantastic Four-N-One pizza, which was made to promote The Fantastic Four: First Steps. It was a pizza that was split into four sections, representing the four members of the team. These included Cheese, Pepperoni, Italian Sausage & Bacon, and Pepperoni & Jalapeno.
- Panda Express promoted Turning Red, in an ad that featured their panda cub meal.
- Popeyes had its own joint campaign with Five Nights at Freddy’s 2 with a limited-time Freddy Fazbear menu that included ads with Freddy himself stalking people from the shadows.
- Red Robin had a burger and a cocktail themed to Terminator Genisys.
- Subway once partnered with Lionsgate in 2013 to make a line of spicy footlong sandwiches to coincide with the release of The Hunger Games: Catching Fire.
- Wendy’s promoted the second season of Wednesday by offering a “Meal of Misfortune,” which included a 10-Piece Nugget, small fry, a “Raven’s Blood” (Dark Cherry syrup) Frosty, and four “Dips of Dread,” spicy sauces which were randomized in how spicy they would be.
- Babybel had a commercial that advertised a chance to win an "Adventures By Disney" vacation coinciding with Toy Story 4.
- Baby Ruth and Butterfinger candy bars were often mentioned in the same ad in the 80s.
- In 1985, there was an Italian TV ad where a man drives home a luxury car, checks the hour on a luxury watch, pulls the dress while casually showing the tag (with the name of the stylist), and then enters his home, where a party is going on. It's a spot for Barilla, a brand of pasta (as in spaghetti, rigatoni, etc.).
- Bud Light aired a Super Bowl Special in 2019 that also served as a tie-in to the final season of Game of Thrones, where The Mountain kills the Bud Knight after beating him in a joust, followed by a dragon breathing fire at the jousting arena.
- Coffee brand Café Bustelo teamed up to promote In the Heights, playing the lyric "I can't survive without café" during its commercial.
- One California Almonds crossover ad shows off the weapons from Thor: Love and Thunder, but gets repeatedly interrupted by a guy shilling almonds who broke into the studio.
- Cheetos promoted the second season of Wednesday with billboards featuring Thing leaving cheesy fingerprints all over the place as it crawls around, with Thing even leaving fingerprints over digital billboards for other products, like Gatorade and Spotify, in Times Square.
- The Coca-Cola Company is no stranger to promotions, whether for its namesake drink, or one of its many associated products:
- Coca-Cola would help celebrate the 20th Anniversary of Walt Disney World in 1991 with special edition cans and a contest to win a trip to the theme parks.
- Friends had a Diet Coke promotion in 1996 where two lucky fans could win a trip to a live recording of the show if they figured out who drank the last Diet Coke from Monica and Rachel's apartment, with the follow-up ad revealing that Rachel was the one who drank it.
- Coca-Cola would promote the release of Harry Potter and the Philosopher's Stone (2001) with a contest where fans could win a "Hogwarts Castle Experience", all while also partnering with Reading is Fundamental in donating books to children. Minute Maid and Hi-C also had special Harry Potter-themed packs.
- One ad promoting Shark Tale features Mary J. Blige singing in a recording booth alongside a tv where an animated fish version of her sings in Oscar's penthouse. The real Mary J. then takes a drink of her Coke, only to be interrupted by Oscar.
Mary J.: Did that fish just talk to me?
- TRON: Legacy not only had its own Coke Zero commercial, but also a mobile app that would use your location to create a Light Cycle game.
- Coke would partner with Marvel Comics in 2024 to release special cans and bottles that featured the Marvel superheroes and villains. There was also a 2016 Super Bowl Special for their Coke Mini cans featuring the MCU-versions of Hulk and Ant-Man, and a 2022 Sprite Zero Sugar commercial that promoted Black Panther: Wakanda Forever.
- After years of partnering with rival product Pepsi, the Star Wars franchise would partner with Coke for special edition cans and bottles, along with a commercial where fans and cosplayers reenact their favorite scenes in a movie theater.
- A non-movie example. The "And a Coke" commercials feature people ordering food at various different restaurants, followed by an ice cold Coke. The first ad focuses on complicated orders at Panda Express, Arby's, Culver's, and Popeyes. The second ad focuses on drive-thru orders at Jack in the Box, Sonic, Domino's, and Whataburger. The third ad focuses on late-night orders at Wendy's, Five Guys, Jimmy John's, Wingstop, and White Castle.
- Coca-Cola would help celebrate the 20th Anniversary of Walt Disney World in 1991 with special edition cans and a contest
- Doritos would promote the final season of Stranger Things by opening up a hotline that featured celebrities from The '80s, mainly Paula Abdul, David Hasselhoff, and even ALF. Their Mexican branch would also join in the promotion by airing a lost wrestling match between El Santo and a Demogorgon.
- There was a commercial (probably featured on one of those "best commercial" shows) that started out as a Häagen-Dazs ad, complete with a passionate couple in bed with the yogurt. At one point, they run out, so the guy goes to the refrigerator to get more... and his attention turns to the Fosters lager near it. Next thing you know, he's drinking beer and watching the game.
- An ad for Frosted Flakes crossed over to promote America's Funniest Home Videos, with Alfonso Ribeiro meeting Tony the Tiger during a taping of AFV to talk about Frosted Flakes' school sports initiative.
- The "Got Milk?" campaign did a series of ads with complementary products, including one where the Oreo cookie got its name because a guy in the committee meeting to name the new cookie didn't have milk.
- House Foods America did a tofu promotion for the home media release of Kung Fu Panda 2, which included a sweepstakes with a trip to China as the grand prize.
- Played for Laughs by Spanish appetizer brand Jumpers, which launched a lighthearted campaign called "Anuncios a pachas" ("Ads in half"), in which, due to their low marketing budget, they decided to share each of their adverts with another small company so both of them could get themselves on TV together.
- M&M's has promoted tons of movies, sometimes accompanied by a new variety of the candies to go with them.
- The first prominent example of this with a movie tie-in was in 2005, with Star Wars: Episode III — Revenge of the Sith, where they introduced "Dark Chocolate M&M's" and featured a commercial where Red and Yellow attend a meeting with Darth Vader, who is trying to get them to join the Dark Side.
- The following year, in 2006, they introduced "White Chocolate M&M's" with a commercial that promoted Pirates of the Caribbean: Dead Man's Chest.
- Then, in 2007, they promoted Shrek the Third with "Ogre-Size M&M's" (which were later rebranded to "Mega M&M's" after the promotion ended) with a commercial that shows what would happen if you give Donkey and Puss In Boots peanut butter. (It is worth noting that these "Ogre-Size M&M's" were introduced in 2004, with the release of Shrek 2, and that promotion had its own separate commercial).
- After that, in 2008, they introduced "Mint Crisp M&M's" in another ad that tied into Indiana Jones and the Kingdom of the Crystal Skull.
- Finally, in 2009, they had "Strawberried Peanut Butter M&M's" being delivered by none other than Optimus Prime in a commercial promoting Transformers: Revenge of The Fallen.
- Afterwards, they did not do very many of these cross-promotions until 2016, when they promoted X-Men: Apocalypse with an ad featuring Nightcrawler and Storm.
- Another Marvel movie they promoted was Guardians of the Galaxy Vol. 2 in a short ad where Yellow mistakes a raccoon for Rocket Raccoon from the movie.
- Another ad promoted Red One by having Red and Yellow interview Dwayne Johnson, Chris Evans, and J. K. Simmons. Red thinks the one thing the movie is missing is him, and would try to insert himself into the film via cheap green-screen effects, while Yellow asks Simmons if they had met before (playing off the fact that Simmons voices Yellow).
- Later they were rooting for the dinosaurs in an ad promoting Jurassic World Rebirth.
- The first prominent example of this with a movie tie-in was in 2005, with Star Wars: Episode III — Revenge of the Sith, where they introduced "Dark Chocolate M&M's" and featured a commercial
- Mountain Dew had a commercial from 2012 where under every cap you could find a code to unlock exclusive content from The Dark Knight Rises.
- Pepsi was a longtime partner of the Star Wars films since 1997 when the original trilogy was re-released in theaters, with one commercial featuring an usher fighting Darth Vader in a lightsaber fight. The partnership ended sometime after Disney had purchased Lucasfilm, since the former company already had a longtime partnership with Coca-Cola (see above).
- For The Phantom Menace, Lucasfilm would create a special character named Marfalump, a four-armed alien obsessed with the film and Pepsi. One ad has him build a rocket to the premier of the film and land next to Jake Lloyd, another ad has him reenact the film to a blind date using Pepsi cans with the characters on them, and the last ad has him drive a couple to the video store in his pod-racing taxi to get the movie on home video.
- Revenge of the Sith had a Diet Pepsi commercial where Yoda uses The Force to successfully get a man's food, but unsuccessfully get his Diet Pepsi can. He then tries to get Chewbacca's drink at the end.
- Pepsi's sister-product Brisk promoted the 3D re-release of The Phantom Menace with a Stop Motion commercial where Darth Maul tries to fight Yoda, but has problems with his lightsaber. There was also a mobile lightsaber game and YouTube videos where Maul reacts to scenes from the film.
- For The Phantom Menace, Lucasfilm would create a special character named Marfalump, a four-armed alien obsessed with the film and Pepsi. One ad
- PG Tips had an advert featuring Wallace & Gromit, which tied into The Curse of the Were-Rabbit.
- There was a series of UK adverts advertising common mixed drinks such as Jack Daniels and Coke, Gordons and {Schweppes) Tonic, Smirnoff and Red Bull, etc. Possibly related to this, there was a range of pre-mixed canned drinks on the shelves which featured the brand logos for both products.
- "Sometimes you feel like a nut, sometimes you don't." This jingle was used to plug both Almond Joy and Mounds candy bars.
- One Easter commercial featured a child in a focus group being asked to choose either a Cadbury egg or a Reese's egg. She chooses both, as it turns out the ad is promoting both candies.
Household Products
- One of the Old Spice Man YouTube responses was a Cross Promotion for the Gillette Power-Glide razor... only it wasn't, because that would be in poor taste.
- Lampshaded in an Old Spice ad that simply has to be seen to be believed. (It starts with a woman talking about Bounce dryer bars before the Old Spice Man suddenly interrupts the advertisement.)
Terry Crews: OLD SPICE BODY SPRAY...IS SO POWERFUL IT SELLS ITSELF IN OTHER PEOPLE'S COMMERCIALS!
- Then again, invading a Charmin commercial:
Terry Crews: OLD SPICE BODY SPRAY IS TOO POWERFUL TO STAY IN ITS OWN COMMERCIAAAAAAAAAAAL!!!....That's right.
- All the above products are under the Proctor & Gamble family, who were enthusiastic when their ad agency came up with the idea of the crossovers.
- While still on the subject of Old Spice, in 2021, they collaborated with Netflix and made a commercial that tied into Season 2 of The Witcher, with patrons in a bar singing a shanty about “The Perils of B.O.”
- They also teamed up with Marvel Studios twice to promote their movies. The first time they did it was with Thor: Love and Thunder in a commercial where “Actor Thor” (a man in an Asgardian theater troupe performing in a stage play about Thor) says that while the real Thor has his weapons, he has his Old Spice.
- The second time they did it was with Deadpool & Wolverine in another commercial where Deadpool's roommate, Blind Al, talks about how their “Total Body” deodorant keeps Deadpool fresh everywhere.
- While still on the subject of Old Spice, in 2021, they collaborated with Netflix and made a commercial
- Swiffer had a commercial for it’s WetJet mop that also tied into Monsters University.
- Tide's Super Bowl LII ads involved a running gag of everything being a Tide ad, even if it wasn't (clean clothes are the common bond). Most of the ads were pastiches of other common ads seen during the game (including cars, movies, prescriptions, a beer ad with clydesdales, etc.), but a previous Mr. Clean ad, as well as the original Old Spice Guy ad, were also hijacked in this manner.
- Tide proceeded to also plug Bud Light, Wonder Woman 1984 and The Masked Singer during its saga of ads during Super Bowl LIV.
- Then again, invading a Charmin commercial
- A Band-Aid™/Neosporin ad features puppets singing their praises and how "when put together/they work exponentially better", just in case you never thought of bandaging those wounds you put goo on.
- The PR department may have come up with the tagline after they found out that parents put bandaids on their children without applying Neosporin.
- Goody's and BC, two brands of powdered headache medicine, have started doing cross-promotional radio ads; the two formerly competing products are now both owned by pharmaceutical conglomerate GSK.
- UK adverts for washing machines often have a short section at the end recommending a particular brand of detergent to use in them.
- Ziploc did two team-ups with Pixar. The first ad was with Elemental (2023), juxtaposing the scene where Wade tries to eat live coals at Ember's house with a live-action human couple sharing a meal in a similar way. The second ad was with Elio, specifically touting their freezer bags.
Telecommunications
- Cingular Wireless:
- In 2002, they promoted Spider-Man 1 with a commercial where Spider-Man swung across the United States, representing the coverage the mobile provider offered.
- In 2005, they had a commercial that promoted exclusive Star Wars ringtones and downloads while also offering bundles that included two free tickets to see Star Wars: Episode III — Revenge of the Sith.
- In 2002, they promoted Spider-Man 1 with a commercial
- There were commercials for Verizon FiOS high-speed internet featuring Michael Bay, complete with product placement for the Transformers (Film Series).
- Verizon also had a commercial prominently featuring a mobile game based on Turbo.
- Then, they a commercial titled "A better network as explained in a galaxy far, far away...." which tied into Star Wars: The Force Awakens.
- Verizon also had a commercial
Television
- Jumper + DirecTV: While playing the standard commercial advertising the shows to be had at low low prices, the main character from Jumper would leap around being mildly interested. He would also appear in an HP computer ad, alongside Serena Williams.
- Golf Channel runs ads with golfers plugging Titleist as their choice of golf balls ... and then Golf Central as their choice for golf news (the show happens to be sponsored by Titleist).
- In the UK, Sky Broadband regularly does advertising tie-ins with upcoming films from multiple companies including Illumination Entertainment, their rival Pixar and the Marvel Cinematic Universe (the Captain America: The Winter Soldier version with Nick Fury railing about pop-ups worked particularly well since their malware blocker happens to be called Shield). Since Sky also have a family of subscription movie channels, this is also stealth advertising for their other services.
- A billboard in a Philippine mall once read something along the lines of "Watch Stranger Things on Netflix on your LG Smart TV". It also promoted a deal where you can get a few free months of Netflix as a result of a promotion, making it a quadvertisement.
- In some Time Warner Cable ads, they would also promote a show or a movie. Examples include a housewife dealing with some Walkers from The Walking Dead (featuring Norman Reedus as Daryl Dixon), three high schoolers going after a classmate who's a Twilight fan (featuring Kellan Lutz), a lost dragon from Game of Thrones flying in a city (featuring Emilia Clarke as Daenerys Targaryen), blood raining in a neighborhood with True Blood's Jessica (Deborah Ann Woll) whistling, and a man's living room being an improvised set of The Tonight Show Starring Jimmy Fallon.
- On April 18, 2022, the PBS Kids Block aired the Donkey Hodie episode "Donkey's Bad Day; Yodel Bird Egg" to promote the White House Easter Egg Roll, the reason being that the baby Yodel Bird from the second segment made an appearance at said event.
Vehicles
- Audi has had tons of tie-ins with Marvel Cinematic Universe movies, with commercials going all the way back to Iron Man 2.
- BMW has been a longtime partner of the Mission: Impossible (Film Series) since Ghost Protocol, which featured the BMW Vision EfficientDynamics concept car in some scenes. Naturally, they would make a commercial featuring said scenes, with Rouge Nation and Fallout also getting respective commercials.
- In 2016, Chevrolet used their next-generation Volt hybrid car to promote Tomorrowland.
- Chrysler had not one, but two commercials promoting the Pacifica and Pacifica Hybrid made in partnership with Pixar, the first was with Incredibles 2, with Edna Mode suggesting the Parrs get it. The second commercial featured the characters from Toy Story 4 having a dance party inside it.
- Dodge's sister make Jeep plays up the fact that its vehicles are featured in Call of Duty: Black Ops.
- Hyundai used their electric IONIQ 5 & 6 in a commercial tied in with Spider-Man: Across the Spider-Verse.
- Land Rover teamed up with James Bond in a commercial that promoted Spectre.
- Mercedes-Benz had several of its vehicles featured in Jurassic World, and had a commercial that highlighted the scenes which had them.
- Nissan did a cross-promotion with the Star Wars film Rogue One with its 2017 Nissan Rogue vehicle.
- In conjunction with that, they also did a commercial that promoted Star Wars: The Last Jedi, one year later.
- In conjunction with that, they also did a commercial
- Toyota had a commercial touting the appearance of their bZ electric car in Superman (2025).
- In 2006, Volvo had buried a one-of-a-kind XC90 somewhere in the world, and released a commercial telling people “Find it, and it’s yours.” Thus began, “The Hunt,” a worldwide treasure hunt inspired by Pirates of the Caribbean: Dead Man's Chest.
- They would do same thing for the release of Pirates of the Caribbean: At World's End, only this time, they sunk a treasure chest filled with $50,000 in gold and the keys to a new Volvo.
- A YouTube commercial in November 2016 promotes both the 2017 Ford Fusion and the Viz dub of Sailor Moon. A very odd choice considering Ford's withdrawal from Japan several months earlier, and also since the target demographic for Sailor Moon generally does not consist of people who would be interested in sedans, and vice versa. There was also similar ads featuring Dragon Ball Z, Mighty Morphin' Power Rangers, and Metal Gear Solid.
Video Games
- Phantasy Star Online 2 frequently does promotions in-game featuring items and events for other Sega products and anime.
- In 2022, Phantasy Star Online 2: New Genesis engaged in cross-promotion with hololive. In addition to a promotional short showing some of hololive's talents travelling to Halpha that debuted in-game, players could also win costume parts that allow them to dress as hololive GAMER's Fubuki Shirakami, HOLOSTARS' Shien Kageyama, and holoMyth's Ina'nis Ninomae.
- In 2022, Phantasy Star Online 2: New Genesis engaged in cross-promotion with hololive. In addition to a promotional short
- Hatsune Miku: Project DIVA F is a song 'Tell Your World', which includes a stylistic rendition of how Vocaloid has spread globally. The original use of the song was for a Google Chrome advert that advertised how Miku is a global phenomenon, almost as a love letter to the same fans who, years after its first use, brought the game to the West.
- Power Rangers: Legacy Wars has cross-promotion with Street Fighter V in the form of playable characters such as Ryu, Chun-Li, Cammy, and M. Bison, in addition to an Original Generation character: Ryu as a Power Ranger, the RyuRanger/. Ryu would return as DLC in Power Rangers: Battle for the Grid, this time called the Crimson Hawk Ranger and accompanied by Chun-Li as the Blue Phoenix Ranger.
- Final Fantasy XV has special promotional questlines for some games, including:
- Assassin's Creed, where Noctis and his party dress up as Assassins, complete minigames around Lestallum, and assassinate some imperial troopers with hidden blades.
- Terra Wars, where Noctis teams up with Sarah to protect the Hiso Aliens from the destructive Eroders.
- Final Fantasy XIV, with Noctis and company teaming up with a miqo'te to thwart the summoning of a primal.
- One of the first and most well-known examples is a cross-promotion with Hatsune Miku: players could earn Miku's costume and hairstyle, and monitors in the lobby would play a music video for The MMORPG Addict's Anthem from Hatsune Miku Project Diva F, featuring Miku in PSO2's shop lobby wearing a FOnewearl costume.
- At a fan convention in 2016, cross-promotion was announced with another popular MMORPG: Final Fantasy XIV. This includes costumes based on the Miqo'te race and a boss fight against the iconic Final Fantasy summon Odin.
- Sonic the Hedgehog
- Sega entered into a marketing promotion for Sonic Adventure 2 alongside Soap, an athletic shoe company, to have Sonic wearing Soap-brand shoes made for grinding on rails. Sonic returned to wearing his regular Power Sneakers after SA2, and Soap eventually went defunct, but the grind shoes still come back from time to time as bonus content in other games (albeit no longer called Soap shoes due to the aforementioned company's dissolution).
- Sonic Rumble:
- With the game going into beta-testing during the "Year of Shadow" in 2024, in addition to the Space Colony ARK stage and a special boss battle event against Biolizard based on Shadow Generations, the game also features a special Hunt stage based on Sonic the Hedgehog 3 (2024) wherein players pursue Shadow through a recreation of Shinjuku, Tokyo. At launch, there was also a skin based on Sonic's appearance in the film series, along with an event where players could earn a movie Shadow skin and additional rewards, including a Buddy designed like one of movie Eggman's drone robots.
- Rumble features a collaboration with the Godzilla franchise, pitting Sonic and company against the iconic kaiju in December of 2025. Players were also able to get a playable Godzilla during the promotion.
- Sega entered into a marketing promotion for Sonic Adventure 2 alongside Soap
- PAYDAY 2 is no stranger to promoting Dell's Alienware machines, even featuring masks here and its predecessor. With the Alienware Alpha, anyone who plays Payday 2 on this has access to the two exclusive masks. For a limited time, they also gave away the Alpha Mauler to anyone who could grab a code to download it with.
- This also occurs with other media with crossovers. Namely John Wick 1, Point Break (2015), Hardcore Henry, Hotline Miami and its sequel, Goat Simulator, and even Scarface (1983). The first three even had movie trailers or teasers for the introduction video, or integrate the characters into their game trailers, or both.
- Street Fighter 6's second season of DLC included Terry Bogard and Mai Shiranui as Guest Fighters to promote the then upcoming Fatal Fury: City of the Wolves with Terry and Mai having their main outfits from that game as alternate costumes in SF6. On the opposite end, Street Fighter veterans Ken Masters and Chun-li (specifically their SF6 incarnations), were included as guests for City of the Wolves' first season of DLC fighters.
Other
- Sometimes convenience stores will have Special Edition branded cups; annoyingly, these are seldom insulated.
- The American furniture chain Furniture Row has multiple brands which allows a customer to shop their four different brands in the same building in different stores, saving advertising and rent money aplenty. It also makes it very easy to dump a fad furniture trend without closing an entire store (they started out as a waterbed retailer and when that went belly up, they just dumped it and moved on to other brands).
- In the 2010 NBA playoffs, you saw this one a lot—there were ads for the new Prince of Persia: The Sands of Time movie, interspersed with shots of basketball players doing manly things. The Amazing Spider-Man 1 got a similar treatment in 2012.
- On a more local level, an Austin, Texas, bodyshop had a commercial with a local roofing company owner, where he'd talk about the bodyshop, then move to shilling his own company before being fussed at by the director. Both were advertising hail damage repair.
- Carlos and Charlie's always makes a point to mention its next-door neighbor, Just For Fun watercraft rental. Lampshaded when one of the spokesfrogs started with the latter name instead of the former.
- Rhode Island family-owned furniture chain Cardi's self-produces its local ads. When other local companies use Cardi's production services, the Cardi brothers will have a cameo in those ads as well.
- Raytheon Sarkos had a press conference showcasing the XOS 2 exoskeleton on the date of the DVD release of Iron Man 2. They even invited Clark Gregg, the actor who played Phil Coulson in the movie, to the demonstration.
- Vat19 often does this in their ads and even lampshades it with a short jingle.
- A series of radio commercials for website developer americaneagle.com consists of testimonials from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to tvtropes.org. If you want a website for your business, go to americaneagle.com."
- An ad shown around March 21, 2012 for General Electric turbines mentions that their turbines are used by Budweiser, and then becomes like a Budweiser ad.
- Any supermarket ad which mentions a specific product you should buy there. Or a product ad which adds that it's available at a specific supermarket. (In the UK Tesco is particularly prone to this.)
- A peculiar form has been adopted for years by Italian toy company Giochi Preziosi. Often they made commercials that were supposedly for a particular piece of merchandise (mostly for their themed school apparels, but it also happened with actual toy commercials) that also in the while featured appearances by multiple other toys and pieces of merch from that exact same licensing brand.
- For example, their commercial for the Topps Pokémon Trading Cards begins casually with the question "Do you know what time is? It's Pokémon Trading Cards time!", just as an excuse to promote a Pokémon-branded wristwatch at the same time.
- For example, their commercial
- Six Flags often does crossover promotions with Coca-Cola during the summer. Commercials show people having fun at the park while cooling off with some soda, and certain Coke cans may offer coupons for the park.
- Booking.com advertised aquatic vacations in tandem with The Little Mermaid (2023).
- In-Universe in the BoJack Horseman episode "Time's Arrow." Joseph Sugarman wants his daughter to marry Corbin Creamerman, the heir to Creamerman’s Creamy Cream-based Commodities, so the Sugarman and Creamerman companies can advertise their products in tandem.
- It is common for Philippine politicians to star in TV shows (given that many of them are or were actors on top of being politicians). They would sometimes distribute posters for their TV shows whose objective is not so much to advertise the show as to advertise themselves (with such posters having their names spelled out in their campaign colors, for example).
- hololive would partner with the Los Angeles Dodgers in 2024 for a special theme night featuring talents Gawr Gura, Usada Pekora, and Hoshimachi Suisei. The event featured exclusive co-branded hats, T-shirts, and baseball cards and a post-game drone show. Notably during the game, the Dodgers rallied back to win against the Milwaukee Brewers after Gura sang "Take Me Out to the Ballgame" during the 7th-Inning Stretch, which led to her being considered a good luck charm to fans as the team managed to win the World Series that year. Another hololive night was held the following season featuring Ninomae Ina'nis, Koseki Bijou, and IRyS. While there wasn't a comeback rally this time as the Dodgers would lose to the Houston Astros, they did end up winning another World Series that season.
- A series of Christmas-themed commercials for Dick's Sporting Goods in 2024 featured retired NFL player J.J. Watt getting Home Alone'd by his (real-life) family during a shopping trip and having fun in the closed store until his mother realizes he's missing and goes back for him. It ends with a completely random and unthemed five-second plug for Disney+ with no attempt to tie it into the product or theme of the ad, making it almost feel like the commercial had its own commercial sponsor. The Home Alone movies are, of course, available on Disney+, but the commercial didn't even bother to mention this.