Joel Gascoigne (@joelgascoigne) • Threads, Say more

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I'm starting a regular newsletter 📰 🎉

My goal with a newsletter is to give you insight into how I operate while building a long term, independent, profitable business with big ambitions. You'll be able to tap into what I'm reading, highlighting, and thinking about as I work towards building Buffer to the next level. Every newsletter will be packed with value and I'm sure you'll find one or two nuggets that make you think.

What you'll get via email (every 1-2 weeks):

joelgascoigne

08/23/24

💬 My recent most-discussed posts 🔗 Links I've recently saved 📚 What I've highlighted in articles or books 👨🏻‍💻 New and noteworthy at Buffer 🧠 Something that's been on my mind 🙋🏻‍♂️ A general update from me

This is going to be fun. I'll be sending the first one later today. Subscribe here: joel.is/newsl…

joel.is

Joel Gascoigne's Newsletter

joelgascoigne

We're really picking up the pace at Buffer, have you tried the product recently? And all while keeping a high bar on quality and experience.

buffer

New features in Buffer this month:

🤖 One-click connect to Claude & ChatGPT

🔌 Public API + CLI v1.0

👀 View-only access to comments for team members

🔐 2FA enforcement [beta]

📈 Export your Insights to PDF, markdown, or CSV [beta]

And here's a little tease for a new homescreen 👇

joelgascoigne

05/27/26

Buffer's API is here. Whether you want to build workflows and agents for your social, build social sharing into your product, or a tool on top of the Buffer platform and userbase, we've got you covered.

We're building the API to become the primary layer of the product rather than an afterthought. We believe that going forward, people want to work with Buffer through many interfaces: MCP, CLI, our official apps, and 3rd party apps. Our launch today is a major commitment to this direction.

joelgascoigne

05/27/26

When we chose to invest in a platform a year and a half ago, we knew we wanted to get it right. We use the same GraphQL API to power our web and mobile apps, so you'll get the reliability benefits of our testing, monitoring, partner relations, and infrastructure, which already handles significant scale.

joelgascoigne

05/27/26

The Buffer API is available on all plans, including free, and includes MCP and a CLI. It's easy to get started, just head to your account (or create one for free) and go to API in your settings. You can create a personal token or OAuth app right away and make your first API call instantly.

We can't wait to see what you build with the Buffer API!

joelgascoigne

05/27/26

Learn more about the Buffer API: buffer.com/api

Jump into the docs: developers.buffer.com

buffer.com

Buffer API | Build with Buffer

joelgascoigne

05/24/26

Within 6 to 12 months, every software product will need an API, MCP, and CLI. More and more, people expect to be able to interact with your product through automation, AI and agents. Historically, platform was a later stage of maturity play. Going forward, you won't really thrive in this new world without a platform.