Substack, or How To Log Off
Mar. 19th, 2026 03:54 pmSubstack is fascinating. So much of the content I see on there is about the internet--typically about the scourge that is Being Online, and various attempts to grapple with its effects on the individual mind and the wider culture. How to log off. How to stop attaching [TikTok trend hashtag du jour] to your personality, how to develop your own taste, how to be the kind of modern sophisticate who reads real books and watches old movies but not just to appear cultured so you can think of yourself as a modern sophisticate, but beware lest you fall in love with the idea of being a real modern sophisticate and tumble back into the trap of framing your identity for an imaginary audience...et cetera. And to some extent this is understandable! I too am online a lot (more than I would like to be) and I am trying to log off because I feel better about myself when I'm not scrolling. I too am fascinated by how these relatively young systems of mass communication technology change the way our society functions and are reflected in our culture. As you can probably tell, the proliferation of How To Log Off essays are one reflection I find particularly interesting, even though I find the essays themselves to be of very little interest--at best they're just an endless maddening circlejerk of the same few ideas that seem to be only really valuable to those who have never heard them before, at worst they're half-baked screeds on social degeneration theory without the intellectual rigour to even realise what they're actually saying.
(If, for example, you're going to argue that it is worse to look up a word online than to consult a physical dictionary, and that this is part of a wider scheme to condition the masses to be stupid/incurious/mentally incapable, please for the love of god back up these assertions in some way instead of just casually dropping them as if I'm supposed to already know how true they are! I do not fucking believe you! And yes, this post was in part motivated by something I started to read on Substack that immediately frustrated me so much I couldn't finish it. While I'm getting mad: I hate the phenomenon of people decrying artificial intelligence as the death of intellectualism while also refusing to learn anything about it or build their own coherent argument for why they think it's bad. No, I did not see this particular piece do this, but in general complaining about how people nowadays are all stupid when you cannot even be bothered to develop your opinions beyond knee-jerk appetites and aversions drives me up the wall, and my god do I see it all the fucking time. Glass houses, etc. But then again: that's why I should be logging off in the first place!)
Anyway--I still do want to read in-depth essays on society, popular culture, politics, and art. Medium seems bursting with LinkedIn self-help slop, and I don't have subscriptions to any magazines. So I will continue as I have been, reading books and pasting links into paywall removers, and whenever I am on Substack and I see some dumb online bullshit pretending it's smarter than all the other dumb online bullshit, I will scroll past. Could be worse; at least it's just a blog and not an NYT opinion article.
(If, for example, you're going to argue that it is worse to look up a word online than to consult a physical dictionary, and that this is part of a wider scheme to condition the masses to be stupid/incurious/mentally incapable, please for the love of god back up these assertions in some way instead of just casually dropping them as if I'm supposed to already know how true they are! I do not fucking believe you! And yes, this post was in part motivated by something I started to read on Substack that immediately frustrated me so much I couldn't finish it. While I'm getting mad: I hate the phenomenon of people decrying artificial intelligence as the death of intellectualism while also refusing to learn anything about it or build their own coherent argument for why they think it's bad. No, I did not see this particular piece do this, but in general complaining about how people nowadays are all stupid when you cannot even be bothered to develop your opinions beyond knee-jerk appetites and aversions drives me up the wall, and my god do I see it all the fucking time. Glass houses, etc. But then again: that's why I should be logging off in the first place!)
Anyway--I still do want to read in-depth essays on society, popular culture, politics, and art. Medium seems bursting with LinkedIn self-help slop, and I don't have subscriptions to any magazines. So I will continue as I have been, reading books and pasting links into paywall removers, and whenever I am on Substack and I see some dumb online bullshit pretending it's smarter than all the other dumb online bullshit, I will scroll past. Could be worse; at least it's just a blog and not an NYT opinion article.