About
20+ years of Principal Product Design for Fortune 100 brands, startup pivots, and everything in between.
Overview
For over 20 years, I've been working with brands and teams to craft meaningful connections between businesses and people. I've had the privilege of working with a diverse range of clients in my career, from startups and rising social influencers to Fortune 100 brands and presidential campaigns.
For the last 12 years, I've been applying my knowledge and experience towards leading design teams through massive, multi-year enterprise initiatives for aerospace, fintech, healthcare, and telecommunication brands.
Mission
I want to help build Design as Infrastructure. I believe design teams should not just ship pixels. They should build systems, pipes, and workflows that scale. My mission is to help organizations treat their design process as infrastructure: auditable, optimizable, and built to last.
Approach
Most design teams treat their process as a series of handoffs. I treat it as infrastructure. I start by auditing the friction in your design-to-code pipeline, then build the pipes and workflows that connect design to engineering. Finally, I deploy agentic systems and logic-driven design tokens so your team can scale without manual overhead.
I combine this technical foundation with a collaborative, craftsman-led approach. I set strong strategic foundations, foster inclusive design environments, and work alongside cross-functional teams to ensure Design Ops thinking is embedded throughout your product lifecycle.