At this year’s IATEFL conference in Harrogate, I chose a topic that I wasn’t sure the conference organisers would accept. There is always such a heavy corporate presence at IATEFL, not just in the exhibition hall (which is mostly full of publishers, assessment providers and other corporations peddling their various “products”), but also in the way these same corporations sponsor the sessions that are covertly (or very blatantly) promoting the same products. So I wasn’t sure whether a talk that critiques a key element of the capitalist system, and its negative impact on the ELT profession, would be accepted.
However, my proposal was accepted, so thanks to IATEFL for that. In fact, it was quite interesting to see so many talks this year that seem to be heralding a move away from the ultra-commercial, product- and profit-oriented model that has been normalised through decades of corporate sponsors. While this is to be welcomed, it kind of calls into question the relevance of all the corporate nonsense, as the tensions between corporate priorities and practices being advocated by many presenters seem to be increasingly apparent.
While I was pleased to have my presentation accepted for the conference, it was scheduled at the very end of the conference, and a lot of people told me they couldn’t stay for it, so I decided I would upload a version of it here to make it accessible to those who wanted to come to my conference talk but couldn’t.
So, please click on the link below to watch an extended version of my talk (it was always going to be a challenge to address all of the issues I wanted to address in 20 minutes, so I’ve allowed myself a bit longer in this recording), and if you would like to make any comments, please do so in the comments section below.

