If the exclamation mark is the only thing that's in the Alert column then you could simply add the following CSS to a Script or Content Editor Web Part on your page:
.ms-listviewtable > tbody > tr > td:nth-child(4){
color: red;
}
You might have to change the number in nth-child(4) to address the right column.
If the Alert column can contain different values and only an exclamation mark shall be colored red then you need a more sophisticated solution. The following JSLink code should get you started:
SP.SOD.executeFunc("clienttemplates.js", "SPClientTemplates", function() {
function getBaseHtml(ctx) {
return SPClientTemplates["_defaultTemplates"].Fields.default.all.all[ctx.CurrentFieldSchema.FieldType][ctx.BaseViewID](ctx);
}
function init() {
SPClientTemplates.TemplateManager.RegisterTemplateOverrides({
Templates: {
Fields: {
"Alert": {
View: function(ctx) {
if (ctx.CurrentItem["Alert"] == "!") {
return "<font color='red'>" + ctx.CurrentItem["Alert"] + "</font>";
} else {
return ctx.CurrentItem["Alert"];
}
}
}
},
},
ListTemplateType: 100
});
}
RegisterModuleInit(SPClientTemplates.Utility.ReplaceUrlTokens("~siteCollection/Style Library/colorAlertColumn.js"), init);
init();
});
Here is an excellent article about CSR and how to implement it:
SharePoint 2013 Client Side Rendering: List Views