Flavored Whiskies, Liqueurs Stand Out On Impact’s “Hot Brands” List
With consumers avidly seeking novel flavor experiences across categories, several flavored whiskies and liqueurs have been capitalizing on the trend, with multiple entries from these flavor-centric categories appearing on Impact’s “Hot Brands” list of top-performing drinks labels earlier this year. Continue reading →
Posted in News on May 26, 2026Exclusive: Frey Ranch Joins Hotaling & Co. Portfolio
Nevada-based Frey Ranch Distillery has aligned with Hotaling & Co. on a new sales and marketing partnership, effective July 1. Continue reading →
Posted in News on May 26, 2026News Briefs for May 26, 2026
•Treasury Wine Estates chief financial and strategy officer Stuart Boxer will retire earlier than planned on June 30, moved up from the initial date of September. Continue reading →
Posted in News on May 26, 2026Jägermeister Looks To Extend Into New Occasions With Orange Offshoot
In recent days, New York-based Mast-Jägermeister US extended the range of its flagship liqueur brand with Jägermeister Orange, a new flavor offshoot intended to expand the franchise into different drinking occasions. Continue reading →
Posted in News on May 22, 2026Year-To-Date Trends Influenced By “Value-Oriented” Consumers: SipSource
Value-seeking consumers are contributing to trade-down trends in the spirits market, the WSWA’s SipSource data tracker reports, as value fell faster than volume in the category in the first quarter. Continue reading →
Posted in News on May 22, 2026News Briefs for May 22, 2026
•Gatlinburg, Tennessee’s Sugarlands Distillery has released Eggo Blueberry Waffle Moonshine, the latest collaboration between the distillery and the staple breakfast brand. Continue reading →
Posted in News on May 22, 2026
