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🔍 New report: How leading consumer brands are adapting to change, complexity, and consumer expectations in 2025. Margins are tight. Transformation is nonstop. And traditional teams can’t always move fast enough. In this new landscape, top consumer companies are turning to on-demand talent—interim executives and independent experts—to lead high-impact projects across digital, supply chain, and strategy. Explore how companies are unlocking speed, flexibility, and impact when and where they need it most.: https://bit.ly/4kNbBQ1 #ConsumerMarkets #Transformation #OnDemandTalent #IndustryTrends

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DESIGNING A HELPFUL STRATEGY EXECUTION TEAM On Friday, our strategy execution leads Frederik Nørrevig and Andreas Wester taught the Round approach to strategy execution to a group of Round employees. This was the first in a series of internal trainings, where we share and discuss Round’s core offerings. The key element in Round’s strategy execution approach is to build strategy execution teams / PMOs that are fundamentally “helpful” to the organization. Very often, execution teams end up in a conflictual relationship to the organization. The key question we have asked ourselves is how to change that dynamic. What we have found from a series of execution projects is that being truly helpful is about the small differences, from having members of the execution team sit physically with other teams – instead of in an dedicated PMO office  – to taking time in conversations to see and understand execution challenges from the perspective of the organization. Fundamentally thinking execution bottom-up as well as top-down. We work with strategy execution in a number of different situations, from post-merger integration to implementing a new strategic initiative such as rolling out GenAI or implementing a new corporate strategy. All of these are high-stakes initiatives where the data shows that success using traditional execution approaches is disappointingly rare.

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BTB Marketeers, Demand generation is not just a marketing function. It’s a business function. CMOs and senior leaders I speak with face the same challenge: building pipeline in a world where buyers are skeptical, budgets are tight, and noise is everywhere. What separates the companies that succeed from those that struggle? 1. ALIGNMENT Demand gen fails when sales and marketing chase different outcomes. True alignment means speaking the same language: revenue, pipeline, customer value. 2. TRUST If sales doesn’t trust the leads and marketing doesn’t trust the follow-up, the process breaks. When trust is built, velocity increases — and so does ROI. 3. INSIGHT Leads aren’t enough. CMOs and decision-makers need insight that sparks meaningful conversations. That’s how pipeline grows into partnerships. At TechInformed, we've seen how building demand gen around these 3 principles creates not just leads, but confidence for our teams, for our partners, and for the C-suite that demands business growth. That’s why on October 9th I’m looking forward to TechInformed LIVE webinar: “Building Better Demand Gen” with Ken Rutsky and Danielle Goode, two leaders who know how to turn demand gen into measurable business growth. Save your seat here: https://lnkd.in/d4pTC3YR    

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Karen Harris, Macro Trends Group head at Bain, discusses with leading Finnish business daily Kauppalehti how companies should strategize in times of heightened uncertainty: “One annual scenario is no longer enough. We must have the ability to identify the few variables that truly move the business.”

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Joining the Ericsson Networks Marketing & Comms team during the busiest period of the year, leading up to #MWC26 next week, has provided an excellent, accelerated onboarding. During my first month on the job, I’ve enjoyed meeting inspiring colleagues across the organization and deepening my understanding of both the business and the technology that powers our networks. Last week, we hosted a pre-MWC event in London. We brought together partners, media, and analysts to engage around our vision for the future of connectivity. The conversations were thoughtful, forward‑looking, and reinforced just how central networks are to the next wave of digital innovation. Watch this video with me and Peter Moberg to get a summary of Ericsson Networks' recent launches. ⬇️

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How can AI be used to drive imapct? Cilia Holmes Indahl with EQT Foundation shared ways to use AI to improve humanity and the environment. With 773 million people worldwide who are illiterate, that can use AI assistance to engage with the digital world where they are otherwise excluded. Google is adapting speech recognition for those with disabilities to communicate through technology. Learning to listen to nature - animals and plants to better understand and care for their wellbeing. The Global Impact Investing Network #GIINInvestorForum2025

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Working with our Nordic clients' C-Suite, AI is truly present in every conversation. And the focus and urgency tends to be the same: Where is the value and how do we scale AI to truly help us to differentiate? #Leadership #AI #GenAI #Strategy 1️⃣ Scaling AI for real business impact 2️⃣ Redefining structures and roles for agility and innovation 3️⃣ Addressing cybersecurity and risk as AI evolves Explore the top insights from Gartner experts ⬇️

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Such an energising Abundium Masterclass this morning with INSEAD’s Professor Henrik Bresman in conversation with Rich Hirst. Henrik explored what it really takes for multinational teams to be fast, fearless and world-class and one message came through loud and clear: psychological safety as the foundation. Henrik shared four simple questions every leader should ask to help understand if they have a psychologically safe team: 1️⃣ Is your team asking uncomfortable questions? 2️⃣ Do people admit mistakes? 3️⃣ Do people offer unproven ideas? 4️⃣ Do people speak up when they disagree? If we can answer “yes”, we unlock the speed, cohesion and smart risk-taking global teams need. Huge thanks to Henrik for such practical insights and to everyone who joined us this morning for a brilliant get real conversation. #Abundium #Leadership #PsychologicalSafety #HenrikBresman #INSEAD #GlobalTeams #XTeams

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Today’s CROs are facing a brutal truth: strategy alone doesn’t close deals. Execution does. That’s why top-performing sales organisations partner with Korn Ferry to align structure, talent, and methodology around one goal: revenue growth. We help you: ✅ Build the right team structure ✅ Deploy a proven methodology ✅ Match talent to performance ✅ Use tech to coach at scale See how it all comes together → https://lnkd.in/gNy6Re2p #KFSalesEffectiveness #MillerHeiman #KFSell #Growth #RevenueGrowth #Talent #SalesTalent

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AI technologies such as Copilot and ChatGPT are transforming industries, and Nordic leaders must decide whether to act now or risk falling behind. While many organisations are still cautious, employees are often ready to embrace AI. PA surveyed 1,250 employees across Denmark, Sweden, and Norway, and identified four AI archetypes https://ow.ly/qaX350Wfiyu Henrik Bibow | Markus Skudal | Mads Bjørn-Møldrup | Anders Lisdorf | Martin Walker | Mikael Schlaug | Heidi Fjelsted | Pia Kullander | Christel Skousen Thrane | Dea Steenstrup | Danielle Olsson-Peterson

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In B2B, trust is the real currency, and building it starts long before a sales conversation. Niels Christian Jensen, MD of Discus Communications , a partner via the The Plexus PR Group , recently penned a blog that dives into why thought leadership is essential for earning that trust. Clients aren’t just buying a product or service, they’re buying confidence that you understand their world, anticipate their needs, and can deliver. Read Niels’ insights and discover how to build trust through thought leadership in our latest blog:

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Is your organization stuck in a productivity rut? While structural optimizations can offer short-term gains, they often fall short of delivering long-term impact. A holistic operating model transformation that seamlessly integrates structure, process, people, and culture can create end-to-end value. To close the strategy-to-performance gap, leaders should rethink the way work gets done. Our article explores how to streamline workflows and link processes to value. Read more: https://lnkd.in/eYQJ-Wzp #OrganizeToValue #OperatingModel

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A good piece from McKinsey on leadership in the age of AI and how technology amplifies leadership. We have all experienced how AI can handle analysis, automate tasks, and provide insights but it cannot inspire a team, mentor a colleague, or turn a vision into reality. Those are human strengths... creativity, judgment, empathy, and the ability to lift others up. Technology is our friend, but not more powerful that our actual friends :)

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Karen Harris, Macro Trends Group head at Bain, discusses with leading Finnish business daily Kauppalehti how companies should strategize in times of heightened uncertainty: “One annual scenario is no longer enough. We must have the ability to identify the few variables that truly move the business.”

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CMOs walk and talk… I spent two days in Copenhagen last week and got the chance to cruise the city with Steffen. Conversations like these are gold. We swapped playbooks on a few things: How he’s upskilling himself and his team on AI (I’m stealing with pride) How I’m approaching CRO and A/B tests on the website (Steffen might need to steal my playbook here) We compared team setups. His is strongly content and product marketing focused, while mine is more of a mix with demand gen, content, product, customer marketing, and ops. We also discussed how much attention competitors really deserve, and how much time is better spent on our own agenda. The answer? Focus on the latter. And of course, we talked about sprints. The ones we run at work. And the ones we run in life. And how to make it all make sense. Next time we might turn it into a proper “CMO run and rant.” Steffen, you’re up for it?

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Karen Harris, Macro Trends Group head at Bain, discusses with leading Finnish business daily Kauppalehti how companies should strategize in times of heightened uncertainty: “One annual scenario is no longer enough. We must have the ability to identify the few variables that truly move the business.”

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