Photography by Lee Basford
Storm Coffee Co.
A British initiative led by Dominic Sharman, who aims to introduce the ultimate coffee brewing techniques and best UK-grown coffee beans to the Japanese culture.
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Catlin Insurance
Catlin Insurance first rebrand after 30 years of unchallenged Insurance and Reinsurance expertise.
Barclaycard Get Closer
Internal Campaign about Barclaycard's customer segmentation. Each segment depicted how different types of customers tend to behave towards money-saving and spending. The printed collateral replicated a trump card-style deck of cards, illustrated by stereotypical photographs of anonymous characters in the environment that defines them the best.
iDBUS campaign
#dropeverything
A viral campaign launched at the LSE student union in London, challenging student to drop everything and go spend the weekend in Paris... If they can get ready in 30mn.
Art Catlin Guide no.9
Design for the 9th edition of the Art Catlin Guide, one of the UK's most sought after Art catalogue, curated by Justin Hammond, which presented the 40 most upcoming UK Fine Arts graduates in 2014.
NIO
Chinese Car manufacturer and Formula-E Racing team NextEV's new brand NIO, was launched at the Saatchi Gallery in London while revealing the birth of the NIO EP9 Supercar – the fastest EV in the world.
The NIO symbol is inspired by the company's Chinese name 蔚来 (Weilai), which translates as ‘Blue Sky Coming’. The new brand was designed to revolve around two key universes: One that's focussed on the Performance aspect of the Supercar, the other which emphasizes the values that lie at the heart of the NIO brand and business model.
NIO FORMULA-E TEAM
Four years after winning the first Formula-e championship, the Next EV Formula-e Team rebrands to NIO Formula-e Team. The new system is structured around a duality between the lifestyle aspect of the NIO Master brand – the joy of driving – and the competitive aspect of the motorsport racing world – driving performance.
CRUK London Office
Revamp of the CRUK London offices, bringing the brand's values to life and engaging with colleagues in a more efficient way by providing adequate breakout areas and branded installations that brightened the workspace.
Contactless @ The O2
Launch Campaign for Contactless Payments at the O2 Arena in London.
Ryz collaboration
Collaboration with Portland based shoe company Ryz for a collection based around sustainability. The collection, sporting a slip-on, high-top and basketball model, retailed in Japan and USA.
Breed London
Printed collateral for Breed London, a talent agency that represents both world-renowned illustrators and photographers, such as Si Scott, James Joyce, Kate Moross or Steven Wilson.