NIO

Chinese Car manufacturer and Formula-E Racing team NextEV's new brand NIO, was launched at the Saatchi Gallery in London while revealing the birth of the NIO EP9 Supercar – the fastest EV in the world. The NIO symbol is inspired by the company's Chinese name 蔚来 (Weilai), which translates as ‘Blue Sky Coming’. The new brand was designed to revolve around two key universes: One that's focussed on the Performance aspect of the Supercar, the other which emphasizes the values that lie at the heart of the NIO brand and business model.

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Launch Campaign for Contactless Payments at the O2 Arena in London.

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Ryz collaboration

Collaboration with Portland based shoe company Ryz for a collection based around sustainability. The collection, sporting a slip-on, high-top and basketball model, retailed in Japan and USA.

Upon being appointed brand guardians for Magic Leap, we collaborated with the ID, Marketing and Studio departments in order to understand, structure, and design the brand language across touchpoints, from Strategy to UI/UX, Illustration / 3D / photography guidance, packaging and swag creation.

NIO FORMULA-E TEAM

Four years after winning the first Formula-e championship, the Next EV Formula-e Team rebrands to NIO Formula-e Team. The new system is structured around a duality between the lifestyle aspect of the NIO Master brand – the joy of driving – and the competitive aspect of the motorsport racing world – driving performance.

Barclaycard Get Closer

Internal Campaign about Barclaycard's customer segmentation. Each segment depicted how different types of customers tend to behave towards money-saving and spending. The printed collateral replicated a trump card-style deck of cards, illustrated by stereotypical photographs of anonymous characters in the environment that defines them the best.

Sustainable Habit Reminders

The Sustainable Habit Reminders were a collection of vinyl wall stickers designed to create visual focus around outlets and switches – in order to help people be more aware of their electricity consumption while remaining playful and remind them to switch off devices and lights that were not necessary.

Printed collateral for Breed London, a talent agency that represents both world-renowned illustrators and photographers, such as Si Scott, James Joyce, Kate Moross or Steven Wilson.

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South Western Railway

Following a change of hands in the franchise operating South West Trains, First Group commissionned a new identity that aimed to better represent the involvement of the company in not only getting the trains to run on time, but to be at the heart of the development of the South West region by helping linking the communities that make it such a unique place in the English landscape.