사진 확대

E-Land Group said Thursday it has been selected as the exclusive distributor of global running shoe brand HOKA in South Korea, expanding its presence in the fast-growing sports apparel market.

The company said HOKA’s parent company, Deckers Brands, officially appointed E-Land as its new distribution partner for the Korean market.

HOKA has gained strong popularity in South Korea as interest in running continues to grow.

Known for its thick midsoles, the brand has expanded its customer base beyond dedicated runners to everyday consumers seeking comfort and performance.