The article reviews the developing studies of visuality with respect to their own focus on cultural and political fields in which visual communication unfolds. I found that that some of the academic interests related to visuality can be located within the broader or intersecting field of cultural and political studies and provide successful tools of analysing and describing the communicational interactions within local communities situated in broader contexts of mobility. Some light is shed on the visualisations of the (...) current condition of the nation-state with respect to globalizing or Europeanising tendencies. Also, I discuss a more general impact of mobility and novel visualisations of the public and cultural sphere. (shrink)

The study zeroed in on the perception of college students who are exposed to sights of poverty in their immediate environment. The student-participants were asked to provide their perception, understanding, and behaviour towards poverty using the photographs that they took on their own. In qualitative research practice, this methodology is called photo elicitation. It was revealed, among others, that the participants have shown negative perceptions about poverty. They strongly felt bad about each photograph that they took and what these images (...) portrayed. The participants visualized their community and thereby weaved analyses and opinions that encroached on various philosophical and sociological theories. There are four interrelated dominant images that were drawn: exteriority image, dirt-poor image, victim-blaming image, and hand-to-mouth image. (shrink)

This article explores how racist propaganda works in visual communication and how such propaganda can be resisted. The article analyzes how photography has created new possibilities for the insidious dissemination of racist messages and discusses ways of resisting these visually transmitted propagandistic messages. The two sections of the article focus on examples of racist propaganda in visual culture: in section 1, the focus is on the propagandistic use of photography in the early twentieth century by the pro‐lynching (...) movement; and in section 2, the focus is on racist subtexts in communication that is both visual and verbal in mass media in recent decades. In both sections, the paper discusses how to neutralize and counter propaganda in visual culture by means of what the author terms “epistemic activism,” which consists in practices of interrogation and resistance that unmask, disrupt, and uproot biases and insensitivity. The article discusses different instances of epistemic activism that make explicit and effectively criticize racist subtexts in visual communication. The instances of epistemic activism discussed include the pamphlets of the anti‐lynching movement, critiques of visual artists and scholars, and the critical responses of online activists. The article argues that epistemic activism can produce critical viewership by disrupting the passive reception of visual messages and triggering more active and critical modes of viewing images. The author concludes by emphasizing the urgent need for epistemic activism that promotes critical awareness of the subtexts embedded in visual communication and a sense of critical responsibility in the production, consumption, and recirculation of images. (shrink)

The aim of this paper is to analyse and compare the graphic elements present on book covers published in Croatia from 2012 to 2018, and compare the data with the graphic elements on book covers from five other European book markets. Hofstede’s model of cultural dimensions was used in the research to examine the ways in which the design of book covers is influenced by culture. The graphic elements on book covers from Croatia and a sample of five European countries (...) were compared using the visual content analysis method. Element frequency scores were correlated with indexes from Hofstede’s model of national culture and interpreted on the basis of the existing literature using the chi-squared test. Both the quantitative and qualitative analyses were carried out on the sample of 633 book covers. (shrink)

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern (...) mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium. (shrink)

Communication is sharing and conveying information. In visual communication especially visual messages have to be formulated and interpreted. The interpretation is relative to a method of information presentation method which is human construction. This holds also in the case of visual languages. The notions of syntax and semantics for visual languages are not so well founded as they are for natural languages. Visual languages are both syntactically and semantically dense. The density is connected (...) to the compositionality of the languages. In the paper Charles Sanders Peirce’s theory of signs will be used in characterizing visual languages. This allows us to relate visual languages to natural languages. The foundation of information presentation methods for visual languages is the logic of perception, but only if perception is understood as propositional perception. This allows us to understand better the relativity of information presentation methods, and hence to evaluate the cultural relativity of visual communication. (shrink)

In light of growing concerns about obesity, Winson (2004, Agriculture and Human Values 21(4): 299–312) calls for more research into the supermarket foodscape as a point of connection between consumers and food choice. In this study, we systematically examine the marketing of ready-to-eat breakfast cereals to children in Toronto, Ontario supermarkets. The supermarket cereal aisle is a relatively unstudied visual collage of competing brands, colors, spokes-characters, and incentives aimed at influencing consumer choice. We found that breakfast cereal products with (...) higher-than-average levels of sugar, refined grains, and trans-fats are more likely to feature child-oriented marketing in the form of spokes-characters, themed cereal shapes/colors, and child incentives on cereal boxes. These forms of visual communication are consistent with a “health exploitive” pattern of targeted marketing to children in the supermarket setting. Only one aspect of visual communication is consistent with a “health protective” pattern of marketing to children—cereals shelved within reach of children aged 4–8 had less sugar per serving and were less likely to contain trans-fats than less reachable products. We discuss the implications of our findings for the measurement and regulation of marketing to children in North American supermarkets. (shrink)

In this paper, an in-depth study of interactive visual communication of network topology through non-line-of-sight congestion control algorithms is conducted to address the real-time routing problem of adapting to dynamic topologies, and a delay-constrained stochastic routing algorithm is proposed to enable packets to reach GB within the delay threshold in the absence of end-to-end delay information while improving network throughput and reducing network resource consumption. The algorithm requires each sending node to select an available relay set based on (...) the location of its neighbor nodes and channel state and computes transfer probabilities for each node in the relay set combining the remaining delay of the packet with the distance from the relay node to GB. Based on the obtained transfer probability and local channel state, the sending node passes the packet to the relay node. The convergence of the algorithm is proved and its performance is verified by simulation. The first part of the algorithm is based on the greedy algorithm to deploy and locate the network flying platform nodes with the goal of efficient coverage of the network flying platform nodes, considering the ground base station services. As the delay on each link varies due to the change of channel state, the source and relay nodes asynchronously update the data generation rate and the pairwise parameters based on the received local information and use the obtained optimal values to pass the packets to GB. (shrink)

In the field of visual communication, album design, as a unique art form, not only carries the core spirit of music, but also conveys deep emotions and ideas to the audience through its unique visual language. As the intersection of music and art, album design's artistry and practicability have always been the dual goals pursued by designers. Artistry makes album design unique charm and attracts people's attention; Practicality ensures that the design works can effectively convey the musical (...) message and meet the needs of the market. Therefore, to explore the artistry and practicability of album design in visual communication is not only an in-depth study of design aesthetics, but also an accurate grasp of market demand. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2016 Heft: 213 Seiten: 213-245.

The spirit of religious art has played an important role in different ideological and cultural changes, and has also made great contributions to the study of art and social history and culture. On the basis of sorting out the cultural and constitutive characteristics of religious art, this paper further explores the presentation form of the symbolic expression of visual communication design in religious art, with a view to clarifying the intertwined value and significance between the two. In addition, (...) combining the graphic context of visual communication design with the symbolic expression of religious art symbols, the specific ideas of visual design expression of religious art are proposed, the color network is established by extracting the visual colors of religious art, and the visual communication design process of religious art is constructed. From the visual color expression of religious art works, the RGB color peaks are mainly concentrated between 200°~240°, and the brightness and saturation in the HSV color model get peaks in low frequency and high frequency respectively. The color network established through the primary and secondary characteristic colors provides a visual color basis for the design of religious art cultural and creative products, and more than 90% of the audience is satisfied with the religious art cultural and creative products. It is feasible to use visual communication design to show the cultural connotation of religious art, and it also provides a new way to revitalize the cultural communication of religious art. (shrink)

This paper summarises the main claims I have made in a series of publications on depiction. Having described six features of depiction that any account should explain, I sketch an account that does this. The account understands depiction in terms of the experience to which it gives rise, and construes that experience as one of resemblance. The property in respect of which resemblance is experienced was identified by Thomas Reid, in his account of ‘visible figure’. I defend the account against (...) certain criticisms, and compare it to some of its main rivals, in particular the views offered by Goodman, Wollheim and Dominic Lopes. (shrink)

Today, almost all forms of media communication, both online and offline, are largely visual. The transmission of messages and the generation of meaning take place to a large extent via images and moving images. This also has an impact on the construction of gender and corresponding notions of femininity and masculinity. Gender-sensitive visual communication research deals with the construction of gender images and the associated attributions. Analyses of political communication show that stereotypical, dichotomously constructed gender (...) images are still widespread, but that the forms of representation are also changing. (shrink)

This article starts with the environmental changes in human cognition, analyzes the virtual as the main feature of visual perception under digital technology, and explores the transition from passive to active human cognitive activities. With the diversified understanding of visual information, human contradiction of memory also began to become prominent. Aiming at the problem that the existing multimodal TV media recognition methods have low recognition rate of unknown application layer protocols, an adaptive clustering method for identifying unknown application (...) layer protocols is proposed. This method clusters application layer protocols based on similarity of the load characteristics of network stream application layer protocol data. The method divides the similarity calculation in the clustering algorithm to improve the clustering efficiency of the algorithm. Experimental results show that the proposed method can efficiently and accurately recognize unknown visual communication. This article proposes that, in the interactive multimodal visual information transmission, human visual perception experience has changed, the diversity of visual information content expression makes the aesthetic subject more personalized and stylized. (shrink)

It has become essential to create and apply new media in visual communication design due to social media existence. This study aims to investigate the role of innovative applications of new media in visual communication design in educational institutions. Traditional media design in visual communication lacks to disseminate information more effectively, which requires innovative change. Therefore, this study attempts to highlight the role of innovative application of new media in visual communication by (...) considering visual expression design with information technology, flexible layout, diversified modes of transmission, and interactivity of integration. For this purpose, this study adopted a quantitative research approach in which a cross-sectional research design is followed. A questionnaire survey is carried out to collect data from educational institutions in China. Partial Least Square-Structural Equation Modeling is used for data analysis. Results of the study indicated that innovative applications of new media have central importance in visual communication. However, resistance to innovative change has a negative role in the relationship between innovative applications of new media and visual communication design. Results of the study highlighted that visual expression design with IT, flexible layout, diversified modes of transmission, and interactivity of integration have a positive effect on visual communication design. Therefore, among the educational intuitions of China, implementing innovative applications related to the new media can lead to visual communication design. The results of this study provided several insights for the practitioners to promote communication methods among educational institutions. (shrink)

Why is the urge to lose the iconic image relevant to reformation and modernism? A question so central in a society built more than ever on visual media dependency. Is that relevant to sceptical questioning of the essence of reality, and if the image is a reflection of reality in the era of new technology of image creating and manipulating? As iconoclasts began deliberately destroying images at the alter as a sign of reformation, modern art was no longer bound (...) by truthful representations of iconic reality; from shift in colour as a medium to a scientific light reflection, to pushing colour boundaries in reality, to losing the object for the absolute representation of abstract and supermatist visual, to deliberate losing of intended visual representation to materials, then to the empty frame, and to the empty gallery … on goes the iconoclastic gesture of modern art. Followed by a transitional shift from iconic representation all the way to resonance in visual communications, exploring with the possibilities of different referential functions of signs, and thru to minimalism and replacing visual by verbal referential codes. This article studies actions and motives of deliberate loss of iconic image, examining the factors associated with the development and process, criss-crossing the boundaries of two image dependant yet very different domains; art and visual communication. (shrink)

In contemporary democracies, the image that political leaders project is of central importance to their electoral appeal, however, studies of image projection have mainly been based on textual messages, undermining often visual content such as photos, memes and postcards. This study explores populist leaders image projection through visuals on Facebook in a cross-national context, with the aim of verifying if politicians use images to promote their political action or if they instead implement more complex strategies of self-branding and personalisation. (...) The analysis focuses on the election campaign period for the 2019 European elections and proposes a comparison between four leaders that joined the European Parliament’s Group of Identity and Democracy, namely Matteo Salvini for Italy, Heinz-Christian Strache for Austria, Marine Le Pen for France and Alice Weidel for Germany. According to our analysis, important differences emerge in the use that leaders make of the images disseminated on Facebook. Some of them, in fact, disseminate almost exclusively images that are strictly related to their electoral campaign, while others seek a true identification with their voters, following the pattern of intimization. (shrink)

Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.

Engineering sketches and drawings are the building blocks of technological design and production. These visual representations act as the means for organizing the design to production process, hence serving as a "social glue" both between individuals and between groups. The author discusses two main capacities such visual representations serve in facilitating distributed cognition in team design work As conscription devices, they enlist and organize group participation. As boundary objects, they facilitate the reading of alternative meanings by various groups (...) involved in the design process. The introduction of computer-aided design into this visual culture of engineering restructures relationships between workers in ways that can hamper the flexibility necessary for these crucial capacities to take place. The data are drawn from a study of the daily practices of engineers engaged in redesigning a turbine engine package. The method is participant observation. (shrink)

The article presents an account of the visual relations created by garments through their plastic formants, examining the role played by form, material, and composition in creating body hierarchies that produce prescribed behaviors between different subjects. The work dissects the concept of thematic role from Greimasian theory, investigating the manners in which an eighteenth-century wedding dress presents the chaining of programs governing materials, garments, and the body in the production of narrative interactions between subjects. The work utilizes a combination (...) of Greimas’ method with the Visual Semiotics continued by Floch and Oliveira, as well as Hammad’s Semiotics of Space which permit the exam of optical relations created in the body through its clothing – relations that can be read as manifesting values that are both historically and socially determined, or in the act of apprehension of an object. The eighteenth century provides a type of “original” case, whose results are pertinent to a broader study of the relations between body and dress: the work concludes with the understanding that Fashion changes through the transit of values and roles invested in the body and dress – a set of changes closely linked to the construction of social roles. (shrink)

이 글은 영상커뮤니케이션 시대에 영상커뮤니케이션의 사진 영상이미지들과 동영상이 미지들에 대해 해체, 디페랑스, 탈중심과 대리보충, 컨텍스트를 통해 해체론적 특성들을 밝히고, 이와 더불어 사용자의 존재 의미를 드러내는 것을 목적으로 한다. 데리다의 해체론적 해체는 일어나는 것이고 파괴임과 동시에 구성이다. 디페랑스란 차 이나고 지연하다는 의미이고, 공간적 차이와 시간적 차이를 뜻한다. 이 디페랑스와 함께하 는 탈중심과 대리보충은 모든 텍스트에 적용되고, 컨텍스트는 차이의 네트 워크 속에서 시 공적 차이를 이루면서 열린 컨텍스트가 되고 있다. 이런 특성들은 영상이미지 텍스트와 연 관되고 그 텍스트 속 이미지들 간에 작용하고 있다. (...) 해체, 디페랑스, 탈중심과 대리보충 그리고 컨텍스트의 이와 같은 특성들이 먹스타그램 사진 영상이미지의 부분과 부분, 부분과 전체 사이에서, 그리고 사회적 사건의 사진 영상 이미지의 부분과 부분, 부분과 전체 사이에서 드러나고 있다. 더 나아가서는 유튜브 일상 브이로그 속 먹방 동영상이미지에서 그 장면들 사이에서 해 체, 디페랑스, 탈중심과 대리보충, 컨텍스트의 특성들이 드러나고, 각 장면 속에서도 이와 같은 특성들이 나타난다고 할 수 있다. 또한 유튜브 일상 브이로그 속 소확행 동영상이미지에서 표현되는 장면들 사이와 각 장면 안에서 해체, 디페랑스, 탈중심과 대리보충, 컨텍스트의 특성들이 표출되고, 그 가운 데 동영상이미지들의 존재 의미와 사용자의 존재 의미가 드러난다. (shrink)

This article traces the visual culture of human genetic engineering over the past decade, focusing on the CRISPR genome editing technology. We argue that the representations surrounding CRISPR exemplify, and to an extent define, this visual culture. We examine the history of CRISPR, particularly its human applications from 2012 to 2022, through a periodization that includes the CRISPR craze, gene therapy initiatives, the He Jiankui controversy and clinical trials. Employing an expanded interpretation of intermediality within science communication, (...) this work addresses the role of figuration across the relationships between specialist science reporting and the mainstream press and between traditional and social media. Using a mixed-methods approach combining visual and social-media analysis, the article presents an empirical analysis of three key figures – the double helix, the scientist and the human subject – and their roles across the discussed phases. The study concludes by articulating the stabilizing, amplifying and affective functions of intermedial figuration within science communication. (shrink)

Purpose This paper aims to review and critically assess the role that data visualizations played as communication media tools to help society during a worldwide crisis. This paper re-creates and analyzes several visualizations, critically and ethically assesses their strengths and limitations and provides a set of best practices that are informative, accurate, ethical and engaging at each stage in a reader’s interest. Design/methodology/approach The paper bases its methodology on the construct of “The Network Society” (Van Dijk, 2006; Castells, 2000, (...) 2006) by creating a series of social networked visualizations, identifying the challenges and pitfalls associated with this communication approach and suggesting best practices in information communication technology. The case study is COVID-19. Findings The research in this study found that visual data dashboards and interactive Web-based charts did play a significant role in helping society understand COVID-19’s impact to make better informed decisions about society’s health and safety. Research limitations/implications Visual expositions of data do have strengths and weaknesses depending on how they are designed, how they communicate the story and how they are ethically deployed. Best practices are provided to help mitigate these limitations. Practical implications Visualizations are certainly not new, but the technology for rapidly developing and sharing them is new. Visual expositions provide an effective media for communicating complex information to a networked society. Social implications Visual expositions provide an effective media for communicating complex information to a networked society. Originality/value This paper highlights the significance of the need to understand complex data in a crisis in a visual format and to communicate the information quickly, persuasively, effectively and ethically to a networked audience. (shrink)

Images in the service of scientific knowledge (broadly construed) in early modern Europe have received much scholarly attention in recent years. Given that this was a period where there was a large...

We investigate whether smile mimicry and emotional contagion are evident in non-text-based computer-mediated communication (CMC). Via an ostensibly real-time audio-visual CMC platform, participants interacted with a confederate who either smiled radiantly or displayed a neutral expression throughout the interaction. Automatic analyses of expressions displayed by participants indicated that smile mimicry was at play: A higher level of activation of the facial muscle that characterises genuine smiles was observed among participants who interacted with the smiling confederate than among participants (...) who interacted with the unexpressive confederate. However, there was no difference in the self-reported level of joviality between participants in the two conditions. Our findings demonstrate that people mimic smiles in audio-visual CMC, but that even though the diffusion of emotions has been documented in text-based CMC in previous studies, we find no convincing support for the phenomenon of emotional contagion in non-text-based CMC. (shrink)

This book provides a unique insider’s look at the world’s largest film industry, now globally known as ‘Bollywood’ and challenges existing notions about Indian films. -/- Indian films have been a worldwide phenomenon for decades. Chapters in this edited volume take a fresh view of various hidden gems by maestros such as Raj Kapoor, Bimal Roy, V Shantaram, Satyajit Ray, Ritwik Ghatak, Mrinal Sen, Shakti Samant, Rishikesh Mukherjee, and others. Other chapters provide a pioneering review and analysis of the portrayal (...) of Indian religious communities such as Hindus, Muslims, Christians, and Parsis. The themes covered include unique Indian feminism and male chauvinism, environment and climate issues, international locations and diaspora tourism, religious harmony and conflict, the India-Pakistan relationship, asceticism, and renunciation in Hinduism, Jainism, and Buddhism. Unlike many recent studies of Indian films, these chapters do not distinguish between popular and serious cinema. Many chapters focus on Hindi films, but others bring insights from films made in other parts of India and its neighbouring countries. (shrink)

Corballis suggests that apes lack voluntary control over their vocal production. However, recent evidence implicates voluntary control of vocalizations in apes, which suggests that intentional control of vocal communication predates the hominid-pongid split. Furthermore, the ease with which apes in captivity manipulate the visual attention of observers implies a common cognitive basis for joint attention in humans and apes.

For a deep understanding of Beijing-Tianjin-Hebei collaborative innovation, we detected and visualized the communities of innovation in BTH Urban Agglomeration based on the patent cooperation network. China Patent Database was connected with Business Registration Database and the Tianyan Check to achieve the geographical information of organizational innovators. Spinglass algorithm was applied and ultimately 12 communities of innovation were detected. Based on the different structure characteristics, we further clustered the 12 communities into four typical structures that are hierarchical, single-center, polycentric, and (...) flat structures. The hierarchical structure is usually large in scale and the cooperative intensity is relatively high. Single-center structure has a center with a high proportion of centrality and the cooperative intensity is relatively low. Polycentric structure has multiple centers with similar proportions of centrality. Flat structure is usually small in scale and has no obvious network center. In the patent cooperative network of BTH Urban Agglomeration, universities and state-owned enterprises occupied the centers and acted important roles to connect other organizations. Some communities of innovation showed significant industry characteristics, mainly involving six industry fields that are electric power, construction, petroleum, metallurgy and materials, municipal transportation, and railway. From the geographical perspective, some communities manifested local attributes and some demonstrated cooperation between regions. Beijing was the center of the Beijing-Tianjin-Hebei patent cooperation network. Compared with the pair of Beijing-Tianjin and the pair of Beijing-Hebei, Tianjin and Hebei were not closely connected. In the future, Beijing-Tianjin-Hebei collaborative innovation should strengthen cooperation between Tianjin and Hebei. (shrink)

Recent debates over adults' theory of mind use have been fueled by surprising failures of perspective-taking in communication, suggesting that perspective-taking may be relatively effortful. Yet adults routinely engage in effortful processes when needed. How, then, should speakers and listeners allocate their resources to achieve successful communication? We begin with the observation that the shared goal of communication induces a natural division of labor: The resources one agent chooses to allocate toward perspective-taking should depend on their expectations (...) about the other's allocation. We formalize this idea in a resource-rational model augmenting recent probabilistic weighting accounts with a mechanism for (costly) control over the degree of perspective-taking. In a series of simulations, we first derive an intermediate degree of perspective weighting as an optimal trade-off between expected costs and benefits of perspective-taking. We then present two behavioral experiments testing novel predictions of our model. In Experiment 1, we manipulated the presence or absence of occlusions in a director–matcher task. We found that speakers spontaneously modulated the informativeness of their descriptions to account for “known unknowns” in their partner's private view, reflecting a higher degree of speaker perspective-taking than previously acknowledged. In Experiment 2, we then compared the scripted utterances used by confederates in prior work with those produced in interactions with unscripted directors. We found that confederates were systematically less informative than listeners would initially expect given the presence of occlusions, but listeners used violations to adaptively make fewer errors over time. Taken together, our work suggests that people are not simply “mindblind”; they use contextually appropriate expectations to navigate the division of labor with their partner. We discuss how a resource-rational framework may provide a more deeply explanatory foundation for understanding flexible perspective-taking under processing constraints. (shrink)

There is a growing body of literature describing conceptual frameworks for working with participatory visual methods. Through a global health lens, this paper examines some key themes within these frameworks. We reflect on our experiences of working with with an array of PVM to engage community members in Vietnam, Kenya, the Philippines and South Africa in biomedical research and public health. The participants that we have engaged in these processes live in under-resourced areas with high prevalence of communicable and (...) non-communicable diseases. Our paper describes some of the challenges that we have encountered while using PVM to foster knowledge exchange, build relationships and facilitate change among individuals and families, community members, health workers, biomedical scientists and researchers. We consider multiple ethical situations that have arisen through our work and discuss the ways in which we have navigated and negotiated them. We offer our reflections and learning from facil... (shrink)

How do people intuitively recognize communicative intention in pantomimes, even though such actions kinematically resemble instrumental behaviors directed at changing the world? We focus on two alternative hypotheses: one posits that instrumental intention competes with communicative intention, such that the weaker the former, the stronger the latter; the other suggests that instrumental intention is nested within communicative intention, such that the presence of the former facilitates the latter. To test these hypotheses, we compiled a video dataset of action-object pairs with (...) varying frequencies in the English corpus. Using the concept of affordance, we qualitatively varied the degree to which a scene visually supports the execution of an action. Across two empirical experiments, we found a nonmonotonic relationship between affordance and communicative ratings: partial affordance, where the scene provides some support for an action's instrumental purpose, elicited the strongest perception of communicative intention. In contrast, full affordance or no affordance resulted in weaker interpretations of communicative intention. We also found that recognizing the instrumental components of pantomime-like actions predicted a higher communicativeness rating. Our study, on top of confirming humans' ability to interpret novel pantomimes, reveals a novel mechanism of communicative intention: recognizing an instrumental goal and perceiving suboptimal conditions for achieving it together enhance the communicative signal. This work contributes toward an integrated theory of pantomimes, demonstrating how the rationality principle not only aids in distinguishing communicative intention but also supports the identification of instrumental content embedded within it. (shrink)