Abstract

This chapter concentrates its attention on Design Thinking as Mindset, Method and Toolbox in the context of our topic “Humanism in Management: Responsible Leadership and the Human-to-Human Approach”. Due to space restrictions, the chapter will only focus on Design Thinking as a mindset as it is the most important part of it. When we are talking about humanism or human-to-human, the chapter wants to focus on humans first. Before addressing design thinking as a mindset, method and toolbox, the chapter briefly describes the connection between the three topics of humanism, H2H Marketing and design thinking.