Emotive Language

In How to Think More and Better: Being Reasonable in Unreasonable Times. , US: Oxford University Press. pp. 89-98 (2026)
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Abstract

This chapter examines how emotive language and ambiguity actively influence communication by derailing discussions and triggering biased emotional responses. It contrasts synonymous terms, such as “home” versus “residence” and “cheap” versus “affordable,” illustrating how subtle word choices evoke distinct feelings and perceptions. The chapter explores how linguistic framing transforms contentious issues—such as abortion and discrimination—into debates that provoke visceral reactions despite unchanged underlying beliefs. It illustrates how educators actively differentiate between fair assessments and unethical treatment by employing precise language, while warning against the cognitive hijacking that occurs when emotions override reason. Finally, the chapter challenges readers to critically reexamine inherited religious beliefs and social conventions through rigorous research and personal judgment.

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