Abstract

In this paper first we compare, from a theoretical point of view, the scope of the notions of ethos and enunciative posture, then we discuss some discursive configurations showing how these concepts are possibly shaped by complementarity. Furthermore, we analyse some situations of crisis, reworking and questioning about ethos (Nicolas Hulot’s and Emmanuel Macron’s cases). The aim is to describe the following: the interrelation between posture tunings and various dimensions of ethos (said, shown, embodied ethos) during ethotic construction and management of contentious ethos; the relationship between enunciative level and pragmatic - rhetorical level; the interaction with enunciative scenography; the connection between production and reception of enunciative postures. The issue of postures’ interpretation is finally analysed in a situation of embodied ethos (Melenchon’s irony concerning E. Macron).